Stuck between Wix vs Squarespace? Well, this is the point where I also struggled a lot. Both Wix and Squarespace are two leading website builders for small businesses. They come with their own strengths and weaknesses.
I’ve had the opportunity to work with both Wix and Squarespace for building websites, and each platform brings its strengths to the table. Wix impressed me with its user-friendly drag-and-drop interface, making it incredibly easy to create visually appealing sites without needing deep technical know-how.
On the other hand, Squarespace stood out for its elegant design aesthetic and robust blogging capabilities. It offered a seamless experience for integrating e-commerce features, which was ideal for clients looking to sell products online.
One of our editor, Noman Sarwar has already elaborated on the topic of Squarespace vs WordPress to choose which is best for blogging.
However, both these platforms have their merits, depending on the project’s requirements and the level of design control needed.
In this guide, I have compared both Wix and Square in terms of features and pricing to help you choose the best one.
Wix vs Squarespace – A Short Intro
Here is a short introduction to Wix and Squarespace.
Wix – User friendly Website builder
Wix is a user-friendly website builder to create and manage websites without needing much technical knowledge. With its built-in tools, you can create websites, online stores and blogs easily. It is a popular choice for small and medium-sized businesses. You can choose Wix if you want maximum creative control, a free plan, and flexibility in features.
Squarespace – All-in-one Website Builder
Squarespace website builder allows you to create websites, online stores and blogs without coding. It offers customizable features, drag-and-drop functionalities, and other built-in features. You can choose Squarespace if you prefer polished designs, better e-commerce, and a streamlined user experience.
Wix vs Squarespace – Head to Head Comparison
Here is a comparison table of Wix vs Squarespace features.
| Features | Wix | Squarespace |
|---|---|---|
| Ease of Use | Drag-and-drop editor, highly flexible | Structured editor, ensures design consistency |
| Templates & Design | 900+ templates, but not interchangeable | Fewer templates, but modern and visually stunning |
| Customization | Full creative freedom with Wix ADI & App Market | Limited customization but more refined designs |
| Blogging | Basic features, lacks advanced categorization | Strong blogging tools with better formatting & AMP support |
| E-Commerce | Wix Stores available, but advanced features cost extra | Built-in e-commerce with better inventory management |
| SEO | Improved with Wix Turbo, easy to optimize | Strong SEO tools with fast-loading templates |
| Performance & Speed | Good, but can be slower with heavy customization | Generally faster and more efficient |
| Third-Party Integrations | App Market provides many plugin options | Fewer external plugins, but strong built-in tools |
| Mobile Responsiveness | Requires manual tweaking for perfect mobile view | Fully responsive templates by default |
| Customer Support | 24/7 customer support via phone & chat | 24/7 email support, live chat during business hours |
| Pricing | Free plan available, paid plans from $17/month | No free plan; paid plans start at $16/mo annually, $25/mo monthly. |
Wix vs Squarespace – Key Features Comparison
When choosing a website builder, Wix and Squarespace are two of the most popular options. Both offer powerful tools, but they cater to different types of users. Below is a detailed Wix vs Squarespace comparison of their key features:
1. Ease of Use
- Wix: Uses a true drag-and-drop editor, allowing complete freedom in placing elements anywhere on a page. It is ideal for beginners who want maximum control without coding.
- Squarespace: Has a more structured editor with grid-based layouts. While less flexible, it ensures professional and aesthetically pleasing designs.
Winner: Wix for beginners, Squarespace for design consistency.
2. Design & Templates
- Wix: Offers 900+ templates, but once you select a template, switching to another requires rebuilding the site.
- Squarespace: Provides better-designed templates with modern, sleek aesthetics, ideal for creatives and businesses. Templates are fully interchangeable.
Winner: Squarespace for high-end design, Wix for variety.
3. Customization & Features
- Wix: Provides Wix ADI (Artificial Design Intelligence) for auto-generated sites, an App Market for plugins, and more customization flexibility.
- Squarespace: Focuses on built-in features like integrated e-commerce, marketing, and blogging tools, offering a more seamless experience without external apps.
Winner: Wix for flexibility, Squarespace for all-in-one functionality.
4. Blogging Capabilities
- Wix: Has a blogging platform but lacks features like deep content categorization.
- Squarespace: Provides better blogging tools, including scheduled posts, rich formatting, and AMP support.
Winner: Squarespace for bloggers.
5. E-Commerce
- Wix: Supports e-commerce with Wix Stores, but advanced features require higher-tier plans.
- Squarespace: Has built-in e-commerce tools with better design, inventory management, and sales analytics.
Winner: Squarespace for serious online stores, Wix for smaller shops.
6. SEO & Performance
- Wix: Includes SEO tools but was previously criticized for slow-loading pages. Improved significantly with Wix Turbo.
- Squarespace: Has strong SEO tools and clean, fast-loading templates, making it a better choice for SEO.
Winner: Squarespace for SEO, Wix for ease of optimization.
Wix vs Squarespace Pricing
Wix Pricing Plans include:
- Free
- Light: $17/mo
- Core: $29/mo
- Business: $36/mo
- Business Elite: $159/mo
Squarespace Pricing Plans include:
- Personal: $25/mo
- Business: $36/mo
- Commerce Basic: $40/mo
- Commerce Advance: $72/mo
Winner: Wix for budget users, Squarespace for built-in features.
Wix vs Squarespace – Which You Should Choose?
Both Wix and Squarespace are powerful website builders, but the right choice depends on your specific needs. Below is a breakdown of who should choose Wix and who should go with Squarespace.
Choose Wix If You Want:
- Full Creative Control – Wix’s drag-and-drop editor lets you place elements anywhere on the page.
- A Free Plan – Wix offers a free version (with ads), while Squarespace does not.
- App Market & Plugins – You need access to third-party apps to extend your site’s functionality.
- Ease of Use – Ideal for beginners who want a more intuitive and flexible design process.
- Quick AI-Powered Website Creation – With Wix ADI (Artificial Design Intelligence), you can build a site in minutes.
Choose Squarespace If You Want:
- High-End, Professional Designs – Squarespace templates are visually stunning and require little customization.
- Better Blogging & SEO – Includes built-in SEO tools and a superior blogging platform.
- Stronger E-Commerce Features – Ideal for online stores with better inventory and order management.
- Fully Responsive Templates – Mobile-friendly designs that adapt automatically to different screen sizes.
- An All-in-One Solution – Squarespace has built-in tools for marketing, social media, and analytics without relying on third-party apps.
Final Verdicts
These are the details about Wix vs Squarespace. Both Wix and Squarespace are top-tier website builders, but the best choice depends on your priorities. If you value creative freedom, ease of use, and a wide range of customization options, Wix is the better option.
On the other hand, if you prefer sleek, professional designs with built-in blogging and e-commerce features, Squarespace is the way to go. Ultimately, the right choice comes down to your website goals and how much control you want over design and functionality.
