Etsy is one of the most famous e-commerce platforms from which anyone can easily sell handmade, vintage and unique items it. This online marketplace has more than 95 million customers throughout the world. This platform allows you to list products on multiple niches and encourages artists, craftspeople, and collectors to sell their digital designs with ease.
Sellers need to have a complete understanding about what is Etsy and how it works before start selling their products on it.
What is Etsy?
Etsy is an online e-commerce platform for independent sellers who want to sell their goods worldwide. It allows customers to select from a wide range of handmade, vintage and other items created by individual sellers.
It does not have any warehouse and when the customers place an order, they receive a product directly from a seller who handles their own orders and inventory. This platform is best for those individual who want to start a business with minimum initial investment.
How to Sell on Etsy?
If you are looking for a platform to start a side hustle via selling handmade products on Etsy, then you are on the right place. Here you will be able to learn about how to sell goods on this platform effectively in steps. So, let’s get started.
Step 1: Creation of an Etsy account
- Click on this link https://www.etsy.com/sell and choose Get Started.
- Start answering to some questions related to your business experience.
- Pick your shop’s language, currency, and country.
- Then click on Save and Continue.
- Select the name of your Shop and click Save.
Step 2: Product Listing
It is essential for you to create high quality images of your product as it helps clients to clearly visualize the product and make decisions accordingly. You need to add as many images as possible in order to attract the customers and they can easily understand about it.
- Upload Images and videos of your product.
- Select a thumbnail image.
- Write the listing details like description, product categories, and other attributes.
- Elaborate more about your listing.
- Fill the inventory details and price of the product.
Step 3: Selection of payment platform
Etsy provides multiple payment options from which sellers can choose the one which suits best for them. Sellers must know about what is Etsy and how they can list their product on it. US based sellers can connect their bank account via Plaid and verify their account details. After finishing the process click on Save and Continue button.
Step 4: Securing your Etsy account
Etsy provides two factor authentication feature option from which users can easily secure their accounts. These security features send you a verification code while logging in to the account.
- Go to Account Settings.
- Click on Security.
- Select turn on 2FA under the two factor Authentication.
- Complete the further instructions to finish setting it up.
Step 5: Boosting your Etsy Profile
Here are some of the most important tips from which sellers can increase their product sales on Etsy:
- Try to add a cover photo of your storefront on the homepage of your Etsy profile. This image must be responsive to every device and represent your brand effectively.
- Utilize a specific icon for your shop that fits well with your brand’s logo and also help in branding.
- Add those keywords in your products that users search for relevant products. It will help you in making your product visible in search results when user searches for a specific query.
- It is crucial for you to give a comprehensive detail in the about section of your store. You must explain your business identity and how this store is different to others and what you deliver your customers in return.
- You need to maintain a welcoming approach in your store so that buyers feel comfortable and can interact with you.
Step 6: Make your Shop Policies Simple
It is essential for you to make simple policies like product replacements, return policy and more. If you have complex returning procedure then it may result in losing customers who are highly interested in buying your product. Here are the most common shop policies examples:
- Free product returns in 30 days.
- Replacement of a damaged product within 5 days of received shipment.
- Customized items cannot be returned.
Step 7: Implementation of tags
- Add those search terms and long tail keywords that are relevant to your product’s niche.
- Etsy allows you to add 13 tags for a single listing and you need to add all these in order to explain your product more briefly.
- You need to search for those keywords that are similar to your item.
- Check the tags for spelling mistakes and correct them.
- You have to use tags in only one language otherwise the product will not show up effectively in search results.
Final Verdicts
Etsy allows users to buy and sell custom handmade goods, vintage and other digital products like eBooks, paintings and more. This platform helps small businesses and individual entrepreneurs to sell their products globally and increase their revenue. This online marketplace allows you to create a virtual store it and list the products with high quality images and detail-oriented descriptions.
You can add multiple keywords in the product’s tags in order to increase your product’s rankings on Etsy’s online store. It is crucial for you to have a complete understanding about what is Etsy and how it works to remain successful and increase the customer base of your brand.
FAQs
What kind of products can you sell on Etsy?
You can sell multiple products on this online marketplace like jewelry, clothing, home decoration, vintage items and crafted items.
How do you get paid on Etsy?
It provides a lot of payment options from which you can easily transfer money to your bank account when your product is purchased by someone.
How much does Etsy charge from sellers?
Etsy charges $0.20 per listing and a transaction fee of 6.5% of the total order amount.
