Content curation has gained immense importance in an effective digital marketing strategy. Most people are unaware of what is curated content? Even I, having spent so many years in digital marketing, came across this term a few months ago.
Since then, I tried different strategies and tactics to learn as much as possible about the benefits and best practices of curated content. It not only provides value to your audience but also helps you in optimizing your blog or website.
In this guide, I have covered some key aspects of this optimization technique so you can also be able to grab its advantages.
What is Curated Content?
Curated content is the one that is created by others but you can share it with your audience because it resonates with their preferences and interests. It involves collecting and organizing the information from valuable sources to enhance the users engagement.
An original content is generally the expression of your experience and practices so far you have gained and implemented. However, curated content focuses on presenting external information in such a way that it can make it more useful.
You can add your insights in a meaningful and engaging way. Thus, it will avoid plagiarism and also let you make it resonate with what your targeted users need.
Examples of Curated Content
- Industry News Roundups: Weekly blog posts summarizing the latest trends in digital marketing or SEO.
- Tool Recommendations: Lists of top tools for content writing or business growth.
- Expert Opinions: Sharing quotes or insights from industry leaders on current topics.
- Social Media Content: Sharing links and creating social media content that resonate with your audience.
Why Curated Content Matters for SEO and Digital Marketing?
Now, as you have learnt what is curated content? It’s time to move ahead and understand why content curation matters for SEO and digital marketing. In the under section, I have mentioned some points that will highlight this aspect.
1 – Enhances Authority
When you curate high quality content, it signals to search engines that your site is a reliable resource within your niche. Moreover, linking to authoritative sources can also enhance the credibility of your website and improve ranking potential.
2 – Drives Consistent Traffic
When you post curated content consistently, it keeps your audience engaged and brings repeated visits. Hence, you can get optimal benefits. In addition, when you target trending topics, you can maximize your chances of attracting organic traffic to your site.
3 – Saves Time and Resources
Digital marketers, who are handling multiple campaigns simultaneously, can help themselves with curated content. It is a cost effective way to maintain an active blog or social media presence without the extensive effort required for original content creation.
4 – Build relationships and Backlinks
One most important advantages of curated content is that it provides you with networking opportunities. When you cite reputable sources and tag authors while curating the content, you will be able to build relationships with them. Hence, it increases the chances of getting high quality backlinks which improves SEO.
5 – Improves Content Diversity
Curated content allows you to mix various formats and perspectives. As a result, it offers variety to your audience. With this strategy, you can create appealing content for your blog posts as well as for social media platforms.
Best Practices for Curated Content in SEO and Marketing
Have you learned What is Curated Content? Also, its benefits? Well, you can share your confusion in the comments. While here, considering you got my points, I am moving forward to the best practices for curated content in SEO and marketing.
Understand Your Audience
Firstly, you should know about the pain points of your readers. Furthermore, keep a close on their preferences and goals. In this way, you can target them precisely and keep your audience engaged. It will enable you to get the maximum out of your digital marketing and SEO strategy.
Source High Quality Content
As I mentioned above, you have to take content from only high quality sources as it will build your trustworthiness. Google loves when you share E-E-A-T friendly content. Besides credibility, this approach can enable you to maintain your reputation in the market.
Add Value with Insights
It is not enough to grab the content from third party sources and share it directly with your audience. You should add your insights and experience as well to make it more with reading. Additionally, you can make it SEO friendly content to optimize your site.
Optimize for SEO
In the previous section, I discussed about optimizing the content. You can follow the best on-page SEO practices for this purpose.
- Perform keyword research and use relevant keywords in your curated content titles and descriptions.
- Ensure internal linking to related blog posts on your site as it improves off-page SEO.
- Optimize meta tags and alt texts for curated resources.
- Use structured data where applicable as it is a White Hat SEO technique.
- Also, structure the content properly to make it worth reading and understandable.
Use Content Curation Tools
This tactic is extremely common and I implement it frequently. It not only saves time and effort but also improves the quality of the content. You can leverage tools like:
- Feedly: To discover trending topics.
- Pocket: To save articles and videos for later use.
- Hootsuite: To schedule and share curated content on social media platforms.
- Grammarly: To check the plagiarism in your content.
Other Tactics
- Maintain Ethical Standards: Always credit the original creators. Include proper attributions and links to the source. Transparency builds trust with both your audience and industry peers.
- Balance Curation with Creation: A blog focused solely on curated content might lack originality. Aim for a balanced mix of curated and original posts to establish your unique voice.
- Track Performance: Monitor metrics such as page views, social shares, and engagement rates to evaluate the success of your curated content. Use tools like Google Analytics to gain insights and refine your strategy.
Final Thoughts
These are the details about what is curated content? I have covered different key aspects related to this technique in this blog post. Now, it is up to you to learn and understand them in the best possible way to follow the necessary tactics. In this way, you can implement a balanced approach to original and curated content.
Try to take the data from official sources only. It will boost your credibility and trustworthiness. Also, you can build your authority and improve SEO by optimizing the content according to standards set by Google.
