What is a Do Follow Link? All Basics to Know

Do Follow Link

Running a blogging business and earning is fun until you have to deal with SEO technicalities, like reaching out and getting backlinks. As a blogger, you have to take care of every single detail of your website, including the way you use a Do Follow link for backlinks.

This type of link is extremely important for your backlink strategy and can influence the site’s ranking position in SERPs. If you are unaware of what a this is, you’ve clicked on the right blog post. Here, I am going to comprehensively explain this link type and help you understand why it matters for SEO practices.

Let’s start!

<a href=”https://example.com/”>Example</a>

A Do Follow link is a link that allows search engines like Google to pass authority to the linked page and point back to your blog. No like No Follow Link that doesn’t indicate Google to give authority to the linked page of an external website.

Each time the link is placed on your website, it points back to you and increases your chances of rank higher in the SERPs. The process is also known as the Link Juice by some SEO specialists.

Let’s say Webtech Solution adds this type of link to a random website, “C.” This will indicate Google to analyze and send ranking signals to the attached page. Google will crawl and rank it according to the quality it provides.

Adding a Do Follow link to an anchor text is easy since it does not have any specific attribute. You can do it on any editor like Microsoft Word, Google Docs, or even directly at WordPress editor.

Here’s how to Add a Link on the WordPress editor.

  • Open the editor.
  • Select the anchor text.

  • Now, click on the “Link” icon.
  • Add any link you want in the designated box.

If you’re unsure whether the attached page is a Do Follow, you can check it in the following way:

  • Open a web page in any browser, as if we have searched Wikipedia. 
  • Right-click on the anchor link.
  • Now, click on “Inspect.”

  • If the highlighted part looks like a normal link, it is a Do Follow.

  • In other words, it should not have rel=”nofollow” in it.

Do Follow Links provide the site with Backlinks that play a major role in its rankings. If you want to check if a link becomes a backlink for you, you can get quick and responsive reports through SEO tools like Moz, Ahrefs, and Semrush.

Their usage method might be different from each other. However, I’ve described the method using Semrush:

  • Open the tool and enter a domain address.
  •  Click on “Analyze.”

  • Now, go to “Backlinks”.

  •  In the “Link Attributes” section, you can see the number of Do Follows.

Through comparison, Do Follow Link VS No Follow Link both have different attributes. Here are some of them are enlisted:

Do FollowNo Follow
Search Engines passe authority signalsSearch Engines don’t pass authority signals
Impacts search engine rankingsDoesn’t impact your search engine rankings
Doesn’t hide any attributesHides multiple attributes of the link
It shows like a simple a linkIt have rel=”nofollow”

A Do Follow link is used to let Google crawl and pass the Link Juice to the attached page. It directly impacts the page’s positioning in the search engine results. Unlike a No Follow, it includes no specific HTML Tag. Instead, it looks like a normal link, and you can add the link using any normal text editor application.

One certain way to increase traffic and trust in your site is to include Do Follow links from authoritative websites. To make your link profile look natural to search engines, it’s vital to balance do follow and no follow links.

Does a Do Follow link have an HTML attribute?

No. It does not have any attribute.

Can I add it using Microsoft Word?

Yes. You can add it using the Word software as well.

Does it impact the ranking of a webpage?

Yes. It directly impacts the ranking of the attached page.

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