Search engine advertising has become a huge industry. There are different types of it that businesses are using to get the audience. One of them is CPC. This kind of advertising requires payment for each click that is received.
This cost varies according to different factors. In this kind of advertising, certain High CPC keywords are more expensive than others. We will learn what they are and where to find them in this article. Let’s start.
What are High CPC Keywords?
High CPC keywords are those keywords that can help you increase your website’s overall revenue. It’s true that you have to pay more in order to advertise your site on these keywords. But with each click you get, your revenue increases accordingly. That is because most bloggers earn their revenue via Google AdSense. So, when they invest in these keywords, their earnings increase as well.
Besides that, these keywords are targeted to a specific type of audience that is interested in your content or product. This means that you have a higher chance of making sales. In a similar way, these keywords can rank your blog at the top of search results from which you can gain higher traffic volume.
Factors Affecting the Cost of High CPC Keywords
There are different factors that may affect the cost of these keywords. Here are some of them:
High competition:
As we have mentioned before, these business keywords usually have a lot of competition. That’s why advertisers demand more money to get your business clicks.
High profit margins:
Some businesses have high-profit margins such as law firms. They are readily willing to pay more money to get a click. This is due to their expectation that the click would generate more revenue than the cost of getting them. Some of them are even prepared to pay $1,000 for each click because of this.
High Google AdSense Revenue:
As mentioned earlier, many bloggers pick these keywords to earn more Google AdSense revenue. That is because each click of these ads offers more revenue. So, the prices of these keywords go up accordingly.
Fast selling:
There are some businesses that make sales faster such as loan/credit businesses. Apparently, they are more likely to make more money from a click than they spend to get it. So, they pay more, and the prices are increased.
Read Also: Guide to Using LSI Keywords for Improving Your SEO
How to Find High CPC Keywords?
Here are some ways you can use to find these keywords:
Using Semrush:
You can use the Semrush tool (https://www.semrush.com/) to find high CPC keywords. For that, follow these guidelines:
- Open its “Advertising Research” tool.
- Now, input the domain of your competitor (we’re using the Semrush site here).
- You will see different information related to keywords that the site is bidding for in paid ads.
- If you scroll down a little, you will see the complete list of these keywords along with the CPC value.
Using SpyFu:
You can also use SpyFu in order to find these keywords.
- Login to your account at official website (https://www.spyfu.com/).
- After that, go to PPC research.
- Now, input the domain in the designated place.
- You will get all the data relevant to it.
- Now, go to their paid keywords section.
- Here, you will get a list of these keywords.
Using Ubersuggest:
The Ubersuggest tool can also help you with this.
- Open the tool’s website (https://neilpatel.com/ubersuggest/)
- After this, input a domain link in it.
- Click on the “Organic Keywords” section.
- Here is the list of all of the site’s main keywords.
- Click on any of them.
- You can see its CPC value here.
Tips for Finding High CPC Keywords
These tips are listed below:
- Use a tool that is the most convenient for you.
- Analyzing your competitors is the best way to find these keywords.
- Make sure to analyze competitors that are more likely to be paying for CPC ads.
- Focus on keywords that have a purchasing intent such as “buy”, “book”, etc.
- Although high CPC keywords are short-tailed, some long-tail keywords may also have high cost.
Conclusion
High CPC keywords are helping bloggers generate great revenue with the help of Google AdSense. These keywords are expensive to advertise but they offer good money with each click. There are different factors that can affect their prices.
We have mentioned them in the information provided above. Finding such keywords that are relevant to your business is easy. We have also discussed how you can do it in a detailed way in the information given above.
FAQs
What are the highest CPC keywords?
These keywords are usually related to loans, mortgages, and legal services.
Is using these keywords for ad campaigns beneficial?
This depends on the nature of your business. If it is highly converting then using this strategy can be beneficial.
Can I find these keywords with the help of Semrush?
Yes. You can use this tool in order to find these keywords.
