SEO is the key factor in optimizing a website in the competitive era of blogging. As of now, in 2024, google has updated its algorithm for search, which makes it daunting for bloggers to keep up with strategies and boost their blogs for organic traffic.
Some proven methods and tactics help to optimize content and boost the SEO ranking in search results to get more users. In this competition, if you are not up to date with SEO factors, you will not be able to beat the competition.
I have developed this guide to discuss the ways to boost the SEO ranking of your website and achieve the targeted outcomes.
Ways to Boost SEO Ranking of Your Website
As mentioned above, search engine optimization improves your website ranking. Thus, it increases organic traffic and helps to grab the results associated. To stand out in SERP, you have to follow the right tactics. Here are some ways how you can boost the SEO ranking:
Publish High-Quality Content
Content is the pillar of the website. If your content is not well researched and organized, then there is less chance of ranking on the first page of SERP. As an author, it is necessary to gather information from reputable sources and write with unique ideas that benefit the user.
Your content must be the solution of the user what they are looking for and this makes them trustworthy followers of the blog. Write appealing website content and add proper and accurate information so that users will not be disappointed with your blog.
Characteristics of Content by Google
Google has been on the top in recent times as it has changed its strategies to provide users with optimal experience. Besides focusing on quality content writing, it has set some other standards for website owners to make sure that their content possesses the following features. In simple words, Google prefers the E-E-A-T content which is also called “People-First” content.
- Experience: The author who writes the content shows their experience in the field.
- Expertise: It is important to explain the experience in content, especially about the topic you are writing, which can be helpful for users.
- Authoratitivnes: Your content is a reputable source of your site, and make sure to organize and explain the subject you are writing.
- Trustworthiness: Write content that makes the user trustworthy and your website. You must add true information and provide a transparent solution.
Add Relevant Keywords to Your Target Audience
Next, you have to stay updated with the interests and preferences of your target audience. It is one of the most important factors as it will give you insight into what they are looking for and searching most across the web.
Above all, constantly checking and searching for the trending topics relevant to your specific niche and target audience will help you write about it and provide a comprehensive solution.
In addition, you should find the low KD keywords as they are easy to rank in the SERP which will increase your website traffic. Use keywords generator tools to be updated with trending and latest keywords. Here are some tools mentioned.
- Google Keywords Planner
- Ahrefs
- Semrush
- Moz
- Ubbersuggest
- Google Trends
Update the Old Content
Google loves it when you pay attention to your new as well as old content. When you add updated information to your already ranking blog posts, it strengthens their position in the SERP. Furthermore, you have the chance to write SEO friendly content when updating.
While there are so many tips for updating the content, I usually prefer sticking to the ones mentioned below.
- Adding relevant infographics and performing Image SEO
- Checking plagiarism through Grammarly Plagiarism Checker and Copyscape
- Removing any outdated data
Add External Links & Internal Links
Although content optimization and site authority have a direct relation, internal links and external links are more impactful when it comes to improving the SEO ranking of your website. The key strategies to follow in this regard are mentioned below.
Internal Linking Tactics
- Publish relevant articles to your primary keyword and then, link them.
- Remove the internal link from your article that is no longer available on the web.
- Cross link your relevant articles to boost their authority
External Linking Tactics
- Give links to highly reputable sites
- Make sure that the external site is relevant to your niche
- Mark the external link as No Follow
Improve User Experience
If the user does not stay on your site, then Google thinks it is not a good piece of information, and your content will not rank on the first page. So, if you want to keep your users engaged, then improve their experience through your website and article.
Here is how you can improve user experience through structuring the content:
- Captivating title of the article: the thing you keep in mind your title must be engaging and represent the target keyword and topic.
- Engaging meta description: you must write a meta description that captivates the user and makes them click and read the complete article. Keep it concise and correct information or definitions.
- Rich snippets: Snippets, also known as schema markup, contain some additional information such as pricing, features, pros and cons, and ratings.
- Featured snippets: You must add some FAQs’ at the end of the article, and there is more engaging traffic by these answers as most people search through questions to answer in short words.
High-Quality Backlinks
To increase traffic and boost the SEO ranking of your website, it is important to link high-quality backlinks from reliable sources and websites. Before linking a backlink, you must consider the website’s authority and quality, and most importantly it must be relevant to your niche.
The more backlinks you generate, the more chances you have to rank high in SEO. Backlinks from high-quality sites help to boost SEO and website quality.
Include Images in Your Content
Images play an important role in engaging users with content. The more visuals you add your to content, the higher will be the chances to rank high in search results because Google likes to add relevant images to content.
It is advisable to make title images that captivate the attention of the user. Also, use visuals after one or two paragraphs, plus add alt text and title tag to the image to help google understand about image information.
Read More: JPG vs PNG: Which Format Works Best for Websites?
Add Other Media to Content
Beyond the images, you can also incorporate visual media, video, or audio content to provide ease to the user. Video content is the key component of marketing strategy to engage users.
Google prefers content that contains accurate information and simple user solutions. You can add a YouTube media link relevant to the content.
Update or Remove Broken Links
Broken links can cause the de-index of the content and poor user experience. To boost the SEO ranking of your website, you must regularly conduct an SEO audit to identify the flaws and areas of improvement in your site.
Various SEO Site Checker tools are available on the web that can help find and remove broken links. It also helps to let Google know you are working to improve user experience and use up-to-date information.
Summing Up
If you want to boost the SEO ranking of your website, then you must be updated with the latest tactics and strategies. You can’t only rely on the old strategies as Google regularly changes its search algorithm to provide ease to its users.
To stand first in the SERP, it is important to create unique content that shows your expertise and extensive knowledge of relevant fields. Target keywords help you to reach out to your specific audience and rank high.
You must ensure you are up to date by updating old content, adding the latest information, and removing the broken links from the content as it will improve user experience.
