The emergence of voice assistants, like Google Gemini, Alexa, and Siri, has completely changed how we use technology and carry out everyday tasks.
Businesses must also ensure that their content is voice search friendly, as more consumers search for information or products with their voices.
Whether it is a local business, online store, or informational blog, you must create voice search-friendly content for it to reach more audience searching on mobiles.
In this article, I will share some best practices to create quality content that is both easily discoverable using voice search and informative as well.
Understanding Voice Search Queries
Voice searches are search commands made on mobile devices using voice search option. The basic elements of voice searches are:
- Natural Language: Compared to traditional text-based searches, voice searches are usually longer and more conversational. They usually contain words like “how to,” “what is,” and “where is” etc.
- Long-tail Keywords: Voice search queries are based on long-tail keywords. For instance, users may search for “best SEO tips for small businesses” instead of “SEO tips.”
- Question-driven Inquiries: A large number of voice search requests are inquiries. People use phrases that are question-based.
Creating Content for Voice Search SEO
In this era of advanced mobile technology, content written and optimized for voice search can amazingly boost your SEO efforts. This is the reason, when writing content, you should keep mobile users in mind to deliver them excellent experience.
Here are some content writing tips our team considers when writing content for our business website or for client projects:
Use Conversational Tone
Use a writing tone that seems natural when writing in conversation. Avoid technical phrases or jargon that could be confusing to AI assistants and users as well. Always use a friendly tone when writing content, as it shows you are directly interacting with the users.
Provide a Direct Answer
Make sure that the information in your content provides a direct answer to the query’s question. Give a brief and comprehensive response at the start of your content. It can help you appear in more voice search results as one of the best answers on the web. You can also add a quick synopsis of your content to appear in voice search results.
Organize Your Writing
Make your content scannable and easy to consume. You can use headers and subheadings to divide your text into sections that are simple to read. This makes it easier for voice assistants to understand your content structure and deliver exact information to the users.
Keyword Placement
Optimize your content for the target keyword by adding it naturally to the title, headings, and body text. Avoid keyword stuffing, as it can lower your search engine ranks. As it is mentioned above, you should use long tail keywords to appear in more voice search results.
Use Schema Markup
Use schema markup to give search engines more context about the information in your pages. This can improve the possibility that users will click on your content when it appears in rich snippets.
Optimize your Website for Mobile Devices
Voice search is mostly conducted on mobile devices, therefore make sure your website is properly optimized for mobile devices. Choose a responsive web design that works well across different devices without running user experience.
Local SEO
If you are offering products or services to a local audience, add basic details like city, state, and other location information to your website to make it more search engine friendly for local customers.
Consistency in NAP (Name, Address, and Phone) across your profiles can also help you appear in more voice searches. You must also consider other local SEO tips like creating Google my Business profile if not already created.
Go Multi-lingual
People in different areas of the world utilize different languages to communicate with each other since the internet has made this world a global village. Your content should be accurately translatable in different languages.
The multi-lingual function makes content easy to understand for various people. Furthermore, it will drive a more active and potential audience to your site, ensuring your success in real time.
Create FAQ Pages
An FAQ page answers the consumers’ queries they may have. Voice searchers usually start with when, who, what and more like that. They are looking for content that can answer their queries. So, make FAQ pages and ensure to start queries with these adverbs before answering these questions.
Tracking Voice Search Outcomes
Monitor the effectiveness of the content optimized for voice search SEO with analytics tools like Google Analytics. Pay attention to stats like conversion rates, time on page, and organic traffic.
You can also use keyword research tools to find out how your content is performing in voice searches for target keywords.
Final Thoughts
Voice search is getting more and more common, so businesses need to adapt their content strategies accordingly. You can create content that is easily discoverable through voice search and informative as well by using the tips provided in this article. You can increase your visibility, attract more clients, and rank higher in searches by optimizing your content for voice search SEO.
