Freemium Games and Lessons for Marketers

What Marketers Can Learn from Freemium Games

What Marketers Can Learn from Top Freemium Games

The mobile gaming industry made over $107.3 billion in 2023, with a considerable portion coming from freemium games. So, what is it about these games that attracts so many gamers? Games such as Candy Crush Saga and Clash of Clans have amassed large numbers of players and made billions of

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