SEO experts rely on a bunch of different keyword research tools in order to implement their strategies and rank their websites in an efficient way. SpyFu is one of these tools that has gained a lot of popularity around the world. It is a complete suite of tools designed to allow businesses to spy on their competitors and understand their Digital Marketing strategy.
This research platform is very efficient and is trusted by some big brands, including Microsoft. One interesting thing about SpyFu is its ease of use. You can conduct proper keyword research easily without getting confused about anything whatsoever.
In this guide blog, I am going to help you understand how you can do keyword research easily on it. Let’s start.
An Overview of SpyFu
SpyFu is a competitive analysis tool that is designed to help people perform effective SEO research. It provides deep analytical reports of your competitor sites and helps you understand their strategies. Its reports include several things ranging from organic search rankings to backlink data.
As an SEO expert, you know how important it is to understand the competitors and what strategies they are using to succeed on the search engine. This analysis is even more important if your competitors are performing better than you in terms of SEO. With the help of SpyFu, you can understand the strategies and keywords they’re using and implement them in your strategy to outrank them.
Key Features of SpyFu
Before I begin discussing how you can perform effective keyword research with SpyFu, let’s take a look at its key features. I’ve discussed the details of these features below:
User-friendliness:
The first feature that I am going to address here is the user-friendliness of this tool. SpyFu is designed in a way that people can easily use all of its tools without having to scratch their heads. It has a very user-friendly interface and has placed all the main tools at optimum places so that users can easily access them.
Research without an account:
Another useful feature that you’re getting here is the ability to research without having an account. You can use this tool to perform keyword research or use other tools without having to complete the registration point. Although the research results would be limited, having access to some information without an account is still very useful for people.
Wide range of tools:
As I mentioned earlier, SpyFu is a complete suite containing multiple tools. I’ve listed their names below:
- Keyword Researcher
- PPC Analyzer
- SEO Insights & Domain Analysis tool
- Backlink Analysis tool
- Ad History tool
- Keyword Gap Analysis tool
Each of these tools serves a different purpose when it comes to competitor analysis. People can use any of them and accurately understand the strategies being used by their competitors.
Large database:
Another big feature of this platform is its large database. It tracks around 123 million domains and covers 73 billion search results. Having access to this large database makes competitor analysis a lot easier for people. Besides that, you can analyze very old historical data as well to strengthen the research reports.
How to Do Keyword Research with SpyFu?
Conducting keyword research with SpyFu is an easy process. The following guidelines can help you with it:
First of all, open the platform’s official website.
- Now, input a keyword in the designated section.
- You are also allowed to input a website’s domain address in order to check for its keywords.
- Once done, click on “Search”.
- If you have input a domain address, it will provide an overview of all the keywords used by the site, along with some other useful details.
What to Analyze While Researching Keywords with SpyFu?
SpyFu provides different metrics that you should analyze while researching keywords. I’ve discussed some of the top ones below:
Domain overview:
The domain overview section provides you with an overall analysis of the competitor site. This section includes different types of data, such as overall organic traffic and the number of paid keywords.
Competition:
In the competitions section, you get information about the competitors of the provided website. The special thing about this section is that you can view the list of both organic and paid competitors here, which improves your research data.
Shared keywords:
Another useful section here is shared keywords. Here, you get to view all the keywords that are shared by the competitor websites.
Top keywords:
Now, this section is very important for a proper research report. It includes all the high-quality and well-performing keywords of the provided website. Both paid and organic words are displayed here, along with their other data, such as SEO clicks and monthly cost.
Top pages:
Besides having detailed information on the top and well-performing words, you get to view the top pages of the provided site as well.
Google Ads Advisor:
This section is very useful for people who want to target useful words for Google Ads Campaigns. You get data-driven recommendations and insights on keywords so that you can pick the best ones for Google Ads in order to get the best results.
Google Ads History:
People who want to analyze the Google Ads campaigns of the competitors properly will find the Google Ads History section very useful. Here, the user gets to see a detailed overview of all the past as well as ongoing campaigns of the competitor.
Ranking History:
This is a simple and straightforward section, but it is extremely important. It helps you understand and analyze the ranking history of the competitor keywords over time.
Inbound links:
Last but not least, you should analyze the inbound links section as well. It simply provides the details about the inbound links pointing towards the domain.
SpyFu Pricing
- Basic: $39/month
- Professional: $79
Final Words
Well, that’s all I’ve got to share with you about the SpyFu keyword research tool. It’s a pretty useful tool for a bunch of different reasons. Not only does it provide several useful tools, but it is also a very easy-to-use platform.
As an SEO expert, this platform is a great option for you to conduct competitor analysis. It will provide you with the details of all the keywords used by the competitor site. It provides other types of data related to competitor sites, including domain overview and shared keywords. You can start using the site by easily following the discussed guidelines easily.
Frequently Asked Questions (FAQs)
What is SpyFu used for?
SpyFu is a popular online tool that is designed to help people conduct proper competitive SEO analysis. It provides different useful tools that people can use to analyze the competitor sites properly.
Is SpyFu any good?
Of course. SpyFu is a pretty efficient platform that is used to conduct proper SEO analysis of competitors. Its database is huge and provides very useful features to make the analysis efficient and easy.
Is SpyFu better than Serush?
It mainly depends on personal preferences. SpyFu has the potential to compete with Semrush due to the features it provides. However, SEMrush is a better platform since it is a complete package of SEO tools.
Is there a free version of SpyFu?
Yes. You can use SpyFu for free as well. However, the features and results will be limited. You’ll have to purchase the platform’s premium version in order to start using it properly.
