Shopify Collabs Review - How to Get Started

Thomas Joye
August 8, 2024
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We’re all aware of the fact that social media has impacted e-commerce a lot in recent years. Not only the platform but also the influencers working on it are bringing things to motion for different brands. Shopify Collabs is a platform that is helping people in this regard. Its purpose is to simplify the interaction between an influencer and a brand. We will go into detail about it in this blog. We’ll go over some of its benefits as well as how you can get started utilizing it. Let’s start.

An Overview of Shopify Collabs

Shopify Collabs is an online tool where people can find their required influencers to promote their brands. It is developed by the infamous e-commerce website Shopify. The specialty of this tool is that it functions for both parties. This means that both a brand and the creator can use its features.

As mentioned earlier, social media is helping many people promote their brands. The influencers working on these sites are the main source of doing so. However, not every influencer is suitable for every brand. This means that owners have to be very specific while picking a person to promote their brands.

Since there are millions of such people out there, doing so can be a little complicated. This complication is removed with the help of Shopify Collabs. Brands can find their targeted influencers and start working with them. The same goes on the other end as well. This means that social media stars can also find brands to collab with.

Features of Shopify Collabs

Here are the details of its major features:

Discovery:

This platform is designed to help brands find influencers of their liking and vice versa. There are different sub-features that it provides for that. For example, you can use different filters to find your right target. You can locate people without having to search through many social media networks. In a similar way, social media influencers can work with brands without having to approach them separately.

Easy Affiliate Management:

Managing affiliate programs can be complex. That is because different policies are included in it when it comes to payment. This tool allows both parties to do it smoothly. They can collaborate according to their terms and keep things seamless.

Performance Tracking:

Tracking performance is an essential part of such collaborations. That is because it tells both parties if their struggles are working or not. This platform provides features that can help them track their performances.

Getting Started with Shopify Collabs

Getting started with this platform is very easy. Here are details about it:

For brands:

First, install Shopify Collabs (https://apps.shopify.com/collabs). You can get it from the Shopify App Store.

Here, provide the information required by the platform.

Now, you can set up your brand here.
You can add different details for that.

Once done, add information about how you work with partners.

You can also add other things such as your social media details.

Once done, you can activate your brand profile on the platform.

For influencers:

Open any Internet browser and go to the Shopify Collabs site.
Here, click on the “Get Started” button.

Now, provide an email address.

After that, input your birthday details.

After that, pick your country.

Now, select what type of content you create.

After that, select what type of products you promote.

Now, select the values that are important to you.

Now, you can connect your social media profiles with the tool.

Once done, you can start discovering and collaborating with brands.

Benefits of Shopify Collabs

For brands:

It helps them find relevant influencers.
They can promote their products on their preferred social media platforms.
It is a good way of managing affiliate procedures smoothly.
They can set up their brand as they like on this platform.
It offers different features that make finding influencers easier.
As an end goal, this platform helps them boost their sales.

For influencers:

This platform provides an opportunity for earning. They can utilize their high fan following to generate income.
It helps them find brands that are ready to collaborate easily.
The tool’s dashboard helps them manage their affiliate programs easily.
They can discover the brands of their liking with the help of this tool.
It can increase their authenticity as an influencer as well.

Ending Note

Social media influencers are helping e-commerce brands promote their products. Shopify Collabs is a platform that is helping them do so seamlessly. It is an online tool designed for both brands and influencers. Shop owners can find relevant social media stars to promote their brands and vice versa. This means that it is beneficial for both parties. Getting started with this platform is easy as well. We have discussed it in details in the information shared above.

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An Overview of Shopify Collabs