Link Building

There are several ways to beef up an SEO strategy, and building strong, relevant and authority backlinks is one of them. Each quality link you build for your site, acts as a trust signal to search engines like Google. Which means, the more sites linking to you, the better search ranking you will have.

Links serve as bridges to fill gap between two relevant sites or brands. Search engines go through the links between individual internal pages on a specific site and links between several websites. Both quality and quantity of links help search engines determine how high a particular site should be ranked in search engine result pages for specific search terms or keywords. When there are several strong and quality links to your brand or business, there will be a great chance of earning a visible spot above your competitors in the SERPs.

The best and most effective link building strategy our team of professionals follows is guest blogging. They produce quality, unique and relevant content and publish it on high authority relevant sites and blogs in your niche. The goal is to produce and promote informative content that actually touches upon pain points and issues of your readers and offer your product or service as a perfect match to their needs.

Quality of a backlink is determined by elements given below:

• Do follow (highly recommended) or no-follow
• Relevancy
• Anchor text
• Position of the link on the page
• Domain authority
• Nature of the link
• User engagement

Yes, of course! Basically DA or Domain Authority is a site metric introduced by MOZ and it is calculated on the basis of quality and quantity of inbound links to your site. The more links to your site from high authority sites or blogs, the better DA you will experience. High DA websites also perform well in search results to secure more clicks.