We are living in a digital landscape where online reputation is one of the most significant success measures for brands and businesses.
59% of buyers say they research online before they buy anything to make sure they are making the best possible choice. This is the main reason you must maintain a positive online reputation to drive more customers.
With the growing fame of digital channels like social media sites, review websites, blogs, and directories, maintaining a robust online reputation is necessary for any business, big or small. This means monitoring and keeping up with the online presence of your business should be an integral aspect of your digital marketing strategy.
Monitoring your online reputation helps you find out and deal with issues before they become major glitches. Using the best Online Reputation Monitoring Tools helps you keep an eye on what people are saying about your brand or business and helps you maintain a good reputation over the web.
Why is Online Reputation Monitoring Important to Businesses?
Online reputation can make or break the success of your business. A few bad reviews (maybe false, too) can have a direct impact on the number of leads your business generates each month.
In this modern world, consumers usually check online reviews before making final buying decisions and buy from brands with 4 or more stars. That is the reason you should actively monitor the online reputation of your business and manage it accordingly to get the most out of your online presence.
Monitoring all the online reviews about your business or products is something very important you cannot move forward without. This is where online reputation management comes into play and deals with bad reviews and customer feedback for their satisfaction.
You should also check this list of Best Tools for Proactive Brand Reputation Management.
Top Free Tools for Online Reputation Monitoring & Management
Fortunately, there are a lot of software and tools out there that help brands and businesses keep an eye on online reviews and conversations. We have picked the 10 best Online Reputation Monitoring Tools to help proactively monitor your online reputation to build trust and credibility.
1 Google Alerts
It is a simple yet effective and totally free tool that you can use to monitor the online reputation of your business or brand. You can easily set up alerts for your brand name or keywords you want to monitor.
Right after creating a Google alerts profile, you will start getting alerts in your email inbox whenever something found in Google results. The tool extracts results across the web including blog posts, news articles, social media posts, and so on.
You can set alerts for your brand name, popular industry terms, trending phrases, or competitors’ brands to stay on top of things.
Key Features
- Custom search options
- Notification emails
- Customization options
- Free
2 BuzzSumo
According to their tagline, ’BuzzSumo scans billions of articles and social posts so you can harvest meaningful insights.’
BuzzSumo is not free totally but comes with a free content analyzer tool to help you see how and what people are saying about your business or brand.
By using BuzzSumo content analyzer, you can get notified instantly when new links are created so you can act accordingly and as fast as possible. Furthermore, you can also see the social engagements around each topic created around the keywords or phrases you are monitoring.
Key Features
- Brand name monitoring
- Backlinks monitoring
- Real time alert notifications
3 Hootsuite
Since Hootsuite is a social media management tool, it also allows you to monitor what people are talking about your brand or business across different social media sites.
You can use their free version to get quick access to Facebook Insights, Google Analytics, and Twitter stats to monitor your online reputation effectively at a place.
Key Features
- Mentions monitoring
- Sentiment analysis
- Past search data analysis
4 Meltwater
Meltwater is a social listening tool and must be in your toolkit when it comes to reputation monitoring and management. A great blend of social listening and sentiment analysis makes it one of the best online reputation monitoring tools to stay on top of customer feedback, reviews, and conversations.
Meltwater is ideal for brands because it monitors more online sources, including websites, blogs, forums, podcasts, and Chinese social media platforms.
Key Features
- Multiple sources monitoring
- Real time alerts
- Sentiment analysis
5- Mention
If your main focus is social media monitoring, Mention is the best tool for you. It can track and monitor millions of conversations in seconds and filter the mentions to help you stay on top of conversations.
It comes with a smart folder storage system to track and find important mentions when there is a hot debate around them. You can try Mention for free before spending money on it.
Key Features
- Best for social media monitoring
- Smart mention alert system
- Free trial
6- ReviewPush
You won’t ever miss another review, thanks to ReviewPush. ReviewPush brings all of your online reviews in one place, eliminating the need for separate log-ins for every review site and online profile. The platform allows you to reply directly to user reviews easily.
You can check your data in a variety of ways with ReviewPush. View your company’s performance or see further into certain regions to see how your reputation compares in different marketplaces.
Key Features
- Best for restaurants
- Smart review management
- Real time report on rating changes
- Easy to use interface
7- SentiOne
SentiOne provides a smart approach to online reputation monitoring in this digital world. The tool combines social listening and AI-powered chatbots to help you listen to your customers and respond accordingly.
SentiOne gathers all the data about your brand from online platforms and social media sites to provide insights about your brand and what people are saying about it. Their smart reporting system helps you visualize the data and insights for better understanding.
Key Features
- AI based social listening
- Real time alerts
- AI chatbots and voice bots
8- SOCi
SOCi is primarily a marketing tool, but it also has features for monitoring reviews to improve local reputation. Even if consumers aren’t speaking to brands directly, listening technologies enable brands to find out what they’re saying online and where they’re saying it.
Managing reputation across different online platforms is made easier with SOCi while you are using this advanced tool for your marketing needs as well.
Key Features
- Social listening
- Competitor analysis
- Real time rating analysis
9- BirdEye
BirdEye is an AI-powered monitoring tool that lets brands gain insights into customers’ experiences and use them for process optimization.
It is the best tool to manage multiple tasks related to online reputation from one place, including online reviews, local business listings, social media profiles, and more. You can also send custom surveys to customers for feedback collection.
Key Features
- Online review management
- Listing analysis
- Online surveys
- Competitor analysis
10- GatherUp
GatherUp is an All-In-One online Reputation Management tool for businesses of all types. Using Gen-AI, the tool can suggest responses to customer reviews to help you manage feedback effectively.
You can also use their auto-reply feature to respond to customer reviews in real-time without getting late. The platform monitors and manage reviews from 100+ sites to help you gather feedback in real time without opening different websites and platforms.
Key Features
- Auto reply to reviews
- AI suggested responses
- 100+ sites for monitoring
- Review widget for website
Final Thoughts
Online reputation monitoring and management are essential in this digital world. Using the right tools and software can make the job easier and more effective.
If you also want to stay on top of customer reviews, feedback, and ratings, choose any of the above-mentioned best online reputation monitoring tools according to your business needs.
