Focusing on marketing has become somewhat of a necessity for modern businesses. It helps them reach out to the right audience and sell more products or services. Since technology has become very advanced, performing proper marketing has become a lot easier.
There are tools and software solutions available that help companies automate tasks and save both resources and time while marketing. If you’re a marketer or a business owner, there are some tools that you must have since they can help you get the best results out of your marketing efforts.
In this article, I am going to discuss Marketing Tools for Businesses that help to boost your marketing campaigns and save efforts and time. Let’s start.
Top 10 Marketing Tools for Businesses to Level Up Marketing
Marketing is a big field and each of its aspects has separate procedures. So, the tool I’m about to discuss covers some of the major aspects.
Here is a list of Marketing Tools for Businesses to use for marketing campaigns, analytics, content creation, and email marketing.
1. MailChimp – For Email Marketing
The first tool that I am going to suggest here is MailChimp. It is one of the most popular software solutions designed to help people automate their email marketing campaigns. The reason why I have given the top spot to this tool is because it handles one of the core marketing types, which is email marketing.
MailChimp comes with several built-in solutions designed to create, share, and manage emails. It has a simple drag-and-drop email builder, which makes creating perfect emails for your clients easy. Besides that, it also uses Artificial Intelligence to help you write compelling and comprehensive email messages without any issues.
Main features of MailChimp:
- Easy drag-and-drop email builder.
- Pre-built email templates.
- Easy audience segmentation
- A/B testing feature available
Pricing plans (for 500 contacts):
- Free: $0
- Essentials: Starts at $13/month
- Standard: Starts at $20/month
- Premium: Starts at $350/month
2. ChatGPT – For Content Creation
If you’ve been in the marketing industry, you know that written content is extremely important for this field. Fortunately, ChatGPT has made it a lot easier to create this content. It is an AI marketing tool designed to write content for you. You can create different types of content with this tool, ranging from compelling ad tag lines to complete blog posts.
It is best tool for content marketing as you only have to command and it will generate your required content within seconds. The best thing about this tool is its ease of use. You get to engage with it in a chat format and create whatever content you want to. Its free model is enough for general users. However, the paid one can be used to utilize some exclusive features.
Key features of ChatGPT:
- Freemium tool.
- Generates different types of content.
- Can generate content ideas for you.
- Easy-to-use interface
- Write contents within a matter of seconds
ChatGPT Pricing:
- Free: $0
- Plus: $20/month
- Pro: $200/month
- Team: $25 per user per month
- Enterprise: Custom
3. Hootsuite – For Social Media Management
The importance of social media marketing cannot be overstated when we’re talking about reaching out to millions of people. One suite of tools that you need to have in order to manage your social media marketing campaigns is Hootsuite.
Hootsuite is one of the best marketing tools for businesses when it comes to streamlining different social media profiles easily. It offers a complete package of features and each one of them is designed to make social media management easier.
For example, you get to use its smart social media calendar that helps with scheduling and publishing posts on different social media platforms like Facebook, Instagram, and Pinterest.
Key features of Hootsuite:
- Easy scheduling and publishing
- Manage multiple social sites on one platform
- AI content creation
- Social media analytics
Pricing:
- Professional (1 user, 10 social accounts): $99/month
- Team (3 users, 20 social accounts): $249/month
- Enterprise (Starts at 5 users and 50 social accounts): Custom
4. Ahrefs – For Search Engine Optimization
Search Engine Optimization is another big type of digital marketing that is required to establish a website on the Internet. SEO specialists around the world are using Ahrefs to make it happen for different businesses.
It is a complete suite of tools that allow people to optimize their website as well as site content so that it can appear in the top search engine results. Ahrefs covers almost everything related to SEO, ranging from keyword research to deep site analytics. Its main tools include Backlink checker, Site Explorer, Keyword Explorer, and Rank Tracker.
Key features of Ahrefs:
- Deep insights about the website’s organic traffic
- Detailed keyword research and analysis
- Technical SEO site audit
- Monitor site ranking easily
Ahrefs Pricing:
- Lite: $129/month
- Standard: $249/month
- Advanced: $449/month
5. Google Ads – For Advertising
If your company is focused on advertising on search engines in order to bring in customers and clients, having Google Ads in your toolkit would be a cheat code. It is one of the best marketing tools for businesses when it comes to advertising something on search engines.
The best thing about this tool is that it lets you run ads on certain keywords. It means you can advertise your brand on relevant keywords and queries in order to attract the target audience. The tool comes with several features, such as advanced targeting options, bid adjustment, etc. You also get options for getting real-time analytical reports which helps in better decision-making for advertising.
Key features of Google Ads:
- AI helps find the best ad formats for your company.
- Run ads on specific keywords.
- AI-powered bidding management system.
- Multiple ad formats.
Pricing:
Using Google Ads is free. However, you will have to pay money according to the type of ads you’ll be running.
6. HubSpot CRM – For Customer Relationship Management
Managing customer relationships is one of the most important parts of marketing. If the company isn’t dealing with its customers the right way, it will be very hard for it to succeed in the marketplace. For managing your customers, you can try out HubSpot CRM.
It is a very efficient tool designed to help companies streamline their relationships with customers. It also helps with streamlining the sales pipeline and deals with all the customers and leads in one place. The tool comes with several useful features. For example, you can store contact details of potential leads and analyze interactions with them. Besides that, HubSpot CRM also provides automated chatbots that engage with site visitors automatically.
Key features of HubSpot CRM:
- Completely free to use.
- Track sales activity in real time
- Pipeline management
- Detailed analytical reports
Pricing:
HubSpot CRM is free to use.
7. Unbounce – For Creating Landing Pages
If your business is only looking for an efficient tool that will allow it to create quality landing pages, I recommend trying out Unbounce. It is a proper platform where you get all the necessary features to create and use a landing page that has the potential of getting more conversions.
Unbounce’s main features include an easy to use drag-and-drop landing page builder along with AI integration. Besides that, it also provides A/B testing features so that you can understand what type of landing page works best for you.
Key features of Unbounce:
- No coding is required to build a landing page.
- AI-powered copywriting.
- Real-time analytics
- Integration with different tools.
Pricing:
- Build: $99/month
- Experiment: $149/month
- Optimize: $249/month
- Agency: Custom
8. Canva – For Designing
As a marketer, you know that this field is incomplete without high-quality visual content. However, designing attractive ads and banners is a bit tough. Canva has made it a lot easier with its easy drag-and-drop functionality. This tool has completely revolutionized the way companies and individuals deal with their graphic designing and video-editing needs.
It comes with a lot of useful tools, and you can create different types of content with it, including infographics and social media posts. There are built-in editing tools available for graphic design that are very easy to use. Besides that, you can upload your own media into this tool and edit it in any way you want to.
Key features of Canva:
- Drag-and-drop editing functionality
- Built-in editing tools
- App version available
- Large asset library
Pricing:
- Canva Free: $0
- Canva Pro: $6.50 per month for one person
- Canva Teams: $5 per month per person (minimum 3 persons)
The education sector can contact the company and have custom pricing plans.
9. HotJar – For Site Visitors’ Behaior Analysis
If you want to take website analytics to a whole other level, HotJar will help you do it. It is an efficient tool designed to help you analyze the behavior of your website visitors. It helps analyze what users do when they arrive on the site so that you can make improvements in order to get more conversions.
To make this happen, HotJar provides different features. For example, you can analyze the overall heatmap of your website and understand where users click or scroll the most. Besides that, it also helps record visitor interactions with the site in real time.
Key features of HotJar:
- Heatmaps for user interaction visualization.
- Conversion funnels
- Real-time visitor interaction recording.
- Collect direct feedback from users.
Pricing (Annual):
- Basic: $0
- Plus: $39/month (for 100 daily sessions)
- Business: $99/month (starting with 500 daily sessions)
- Scale: $213/month (starting with 500 daily sessions)
10. OptinMonster – For Lead Generation
Last but not least, OptinMonster is another one of the best marketing tools for businesses that you must have for success. It is primarily focused on helping companies with effective lead generation. It is a very advanced tool that uses different types of technologies in order to persuade people to take action.
For example, OptinMonster has a targeting and segmentation feature. With this feature, you get to show the right type of offer/pop-up to the right type of audience. It increases the chances of getting more clicks since you’re targeting a relevant audience. You also get to test your strategy in real time so that you can make the required changes for better results.
Key features of OptinMonster:
- Audience segmentation to show the right type of offers.
- Easily test and make adjustments in the lead generation strategy in real time.
- Built-in templates for lead capture forms.
- Multiple form types.
Pricing:
- Basic: $18/month
- Plus: $48/month
- Pro: $73/month
- Growth: $123/month
Sum Up Of Marketing Tools for Businesses
To sum it up, technology has made marketing a lot more efficient for businesses these days. There are a lot of marketing tools for businesses available in the market that are designed to automate the strategies.
They provide some very useful features so that marketers can get the best results out of their strategies. The discussed tools are built for different marketing aspects, such as email management and advertising.
So, make sure to have these tools in your toolkit so that you can market and promote a company the right way.
Frequently Asked Questions (FAQs)
What is a marketing tool in business?
A marketing tool in business is an online solution that is designed to automate and improve different aspects of marketing. These tools provide useful features that make marketing a lot smoother and easier for people.
What are the most popular marketing tools?
There are different marketing tools for businesses that are pretty popular in the market. Some major names include HootSuite, MailChimp, and ChatGPT. These tools help handle different factors of marketing to help companies reach out to the right audience easily.
What is Hootsuite used for?
Hootsuite is an online software solution designed to handle social media marketing for companies. It streamlines the whole process from scheduling posts to analyzing the reach and overall performance. You can manage multiple social profiles in a single account here.
What is the best email marketing software?
MailChimp is one of the best email marketing software programs. It offers different tools that make email creation and management a lot easier. It is an easy to use solution and helps with A/B testing as well.
