As an SEO specialist, you might be using different types of keywords like long tail and short tail keywords to rank your content higher in search engine results. Although it matters a lot to use the right type of keyword in your article, you have to integrate low KD keywords to improve your position in the SERP without facing any major resistance or competition.
There are different ways and tools that can help you get them. In this guide, I have explained how to find low KD keywords in a simple and precise manner. Additionally, some points are there that will highlight the importance of these keywords alongside how to use them properly.
What is Keyword Difficulty & Low KD Keywords?
Keyword Difficulty, more commonly known as KD, is an important SEO term that indicates how difficult it is to rank for a specific topic or keyword in the search engine results pages. Whether you use short tail or long tail keywords, it is always advised to check their KD. In this way, you can determine your chances of appearing in the SERP.
Low KD Keyword
The term itself possesses the answer. The keywords that feature less difficulty when checked with different online tools are called low KD keywords. These keywords are relatively easier to get ranked as compared to high KD keywords.
Why Using Low KD Keywords is Important?
In the under section, I have mentioned some points that highlight the importance of Low KD Keywords. Here they are:
1- Easy ranking
Targeting low KD keywords helps you rank easily. There are some major words that people use in order to get high-ranking. As a result, their difficulty increases which makes ranking chances very low. Since not many people are using Low KD words, the ranking chances are increased automatically.
2- Cost-effective
Many bloggers and website owners use paid advertisements to get quick traffic. This type of advertisement is different. Keywords with low difficulty usually have cheaper rates due to less demand. So, it helps people save some bucks while running Google ads based on these words and phrases.
3- Improved Click-Through Rate
Most SEO specialists realize that Low KD keywords are long-tail keywords. They are usually targeted at a very specific audience. As a result, the click-through rate is increased automatically. It helps business websites make more leads and increase the conversion rate.
4- Authority building
When you use low KD keywords, they play their part in building the authority of your blog or website. These keywords bring gradual results and build a foundation for your growth. So, you should target them, especially when you are running a newer website.
5- Increased traffic
Regardless of a site’s purpose, its ultimate goal is to increase traffic. Therefore, you should target low KD keywords as they are more likely to rank higher in the SERP. Hence, you will get more visitors to your site.
How to Find Low KD Keywords?
There are different ways to find these keywords; here are their details:
Manual Method
Use Google Suggestion
Google is one of the best ways to identify these keywords. It contains archives of all the words and phrases being searched all over the Internet. You can utilize this feature to find relevant low KD words for your campaign. Here’s how:
- Open Google
- Search for any phrase or word related to your niche
- You will see relevant results that can be used in your content.
Google Keyword Planner
- Now, go to Google Keyword Planner to check properly.
- Enter the selected words.
- Here, you can see their low difficulty.
- Pick the ones that fulfill your target and add to the content.
Keyword Research Tools:
A more professional approach to identification is utilizing online keyword research tools. There are several platforms available on the web that can help you find low KD keywords. These include:
All these tools offer detailed information about such words.
Ways to Use Ahrefs to Find Low KD Keywords
- Open the tool.
- Input any word in the designated place.
- Select the result country.
- Hit enter.
- It will tell you the difficult results.
- For more results, you’ll have to go through Ahrefs Pricing and purchase its premium subscription.
- If the difficulty is according to your requirements, simply use it.
Here’s how you can do it on Semrush:
- Open the official tool Semrush and add any word.
- Now click on the keyword overview:
- Here you can select the difficulty level of a keyword according to the search volume.
- These are all low difficulty keywords:
Competitor analysis:
Almost all experienced sites are using low-difficulty keywords. Analyzing their content can help you identify them. Simply open the content of your competitor’s site and note down all the words you think may have low competition.
Now, cross-check their difficulty using the above-mentioned method and start utilizing it.
How to Use Low KD Keywords?
Now, you have learned the importance of low KD keywords. One important thing to note here is that not all of them can provide you with the proposed outcomes. The reason is that several other factors and their association with KD decide the impacts.
Here, I have explained the relationship of low KD keywords with these factors so you can have a better understanding of how to use them in your SEO strategy.
1- Low KD Keywords & Search Volume
Search volume is the measure of how many times a keyword is searched over a specific time period (usually a month). It is not necessary that all low KD keywords possess higher search volume. Thus, they are of no use if you target them. You can use tools like UberSuggest and Keywords Everywhere to get insights into the search volume.
On the other hand, if the low KD keyword is also a high volume keyword, it can help you rank higher in results pages as well as get more traffic. The following examples can help you determine which low KD keyword is beneficial for you and which one is not.
Low KD & High Volume Keyword (Beneficial)
Low KD and Low Volume Keyword (Not Beneficial)
2- Low KD Keyword & Trend
The next important factor that decides whether the low KD keyword is useful is its current trend. If the keyword has been in search in the previous month or year but now, there are not enough searches, you should avoid using them.
Example
The image below shows that the interest rate of users in “benefits of SEO for business” is now going upward. Thus, if you target such keyword, it helps you rank higher in the SERP.
3- Low KD Keywords & Relevancy
If you want to get maximum benefits from low KD keywords, it is necessary that they should be relevant to the niche of your website or blog. Otherwise, they will cause damage.
Example
If your site is on White Hat SEO techniques, you can use digital marketing keywords on it. However, if you use movie keywords over it, search engines will consider it spam, and the result can be in the form of Google Penalty.
Conclusion
Low KD Keywords are those that have very little competition and very few people are utilizing them. They can SEO experts get ranked on search engine results quickly. Since they’re low in competition, their prices for paid ads are also lower.
These words can get you a higher click-through rate for generating more leads as well. There are different ways to find these words. These ways include using online tools and competitor analysis.
Frequently Asked Questions (FAQs)
Is it wise to use paid tools to find Low KD keywords?
Of course. Paid tools give you a deep analysis of such keywords.
What is an ideal KD range I should go for?
It depends on you. However, going for 30 or lower can be useful.
Is using only low-difficulty keywords a good plan?
Probably. However, make sure to use a decent balance along with other keywords to increase your ranking chances.
