If you take keywords seriously while creating an SEO strategy, you may have come across the term Keyword Clusters. Many experts use them in order to increase the range of their target audience. This strategy can be very useful if used correctly.
But what actually is Keyword Clusters?
In this article, I am going to answer the question properly. Here, I am going to walk you through a complete process of making clusters. I will be sharing relevant examples with you as well along with how this technique can be effective to level up your SEO game.
Let’s get into it.
What is Keyword Clusters?
Keyword Clusters are groups containing several keywords that are similar to each other in the sense of search intent. These keywords might explain the main topic in different ways. They might also explain a few extra topics related to the main topic. Thats why, it is a vital part of every successful SEO strategy.
Sometimes, a general user searches for the same thing on the Internet using different keywords. The wording can be different, but he is looking for the same result. Google’s algorithms understand his intent and show results accordingly.
For example, let’s say a person searches for “Pizza recipe” on Google. There’s another person who searches for “Easy pizza recipe”. There is a difference in the words but the results will be the same.
Here’s what the first search will look like:
The second search will get the same results.
Now, your goal for Keyword Clustering will be to include both of these keywords in your content so that both of these guys will end up on your page.
Why Making Keyword Clusters is Important?
The following points explain why this strategy is important:
- Using this technique makes content more relevant. You focus on creating content that is relevant to several things. It helps rank the content according to a variety of search types/intents.
- It makes the content actually useful to users. For example, internal linking can be done to the other keywords of the cluster. Keyword clustering will allow the user to explore more similar topics on the site.
- Generating content is an easier way. With this strategy, more topics can be covered on fewer pages. It helps in saving both time and money.
We have also written a complete DIY SEO Guide for Startups, which can help you improve your search engine optimization efforts.
Examples of Keyword Clusters
Here are these examples:
Semantic Keyword Clusters
These clusters are the groups of keywords that are related to each other because of their meaning and context, and they aim to match and target a specific area of search results. For example, if the cluster is about a main keyword, “exercise routines,” other words will be:
- Exercise techniques for beginners
- How to exercise at home
- Dieting tips for exercise.
All these keywords target a broad topic of content that addresses similar results. You can create a single piece or multiple small pieces of content that can cover all of these keywords.
SERP Keyword Clusters
These clusters are those in which keywords are added according to how they appear on search engine results. These keywords usually lead the user to the same results.
You will have to adjust these keywords in a single comprehensive piece of content. It improves your chances of getting ranked in different types of search queries.
For example, if the main keyword is “free online movies”, its related keywords will be:
- Online movies
- Watch online movies
- Free online movie sites
- Online movies for free
The image given below explains it well:
How to Create Keyword Clusters?
Here are the details about it.
Step #1 – Build a Keywords List
First of all, you need a proper list of keywords. It’s a simple process and does not need much of a strategy. A proper keyword research about some topics that are blog-relevant is required for this.
Let’s say we’re going to make a cluster around the topic “SEO.” Any authoritative keyword research tool can be used for this.
To explain this process easily, I am going to use the Semrush tool for keyword research at Webtechsolution.
· Open the tool.
· Input your main keyword into the search box.
· Now, the search page of Semrush will open by doing it.
· Here, click on the “Keyword Magic Tool”.
· Now, use different options for making different relevant keywords such as Broad Match, Phrase Match, etc.
· Then, export the keywords to a separate list.
Organize the Keyword Cluster in Categories
Once you have all the keywords you need, it’s time to organize them properly. Ideally, they should be organized according to the search intents. It is a more efficient way of organizing them.
Here’s how some of your organized search intents should look like:
Informational
Here, you’re going to add keywords that are of informational nature. For example, “SEO guide” will fall into this category.
Navigational
In the Navigational intent, the user wants to access a specific topic related to the keyword. “On-page SEO” will be included here.
Commercial
The intent here is to learn more before making a purchase of something. it means that keywords like “best SEO courses” will go in this section.
Transactional
In the Transactional intent, the user wants to take action such as making a purchase. So, add keywords like “Buy SEO course” here.
Building a Strategy
Finally, you need to build a strategy that would revolve around the Keyword Clusters. The nature of this strategy varies. But mainly, start creating content that revolves around these keywords.
For that, pick the main keyword first. It should be of a high quality. Then, create content accordingly. Besides, also pick some low-ranking keywords. They might give versatility to your content strategy.
Additional Tips
These tips are listed below:
- The search intent should be the first priority while making Keyword Clusters.
- Make sure to use authoritative keyword research tools for finding keywords. Semruhs, Ahrefs, are two of them.
- If the strategy has to be presented to the team, using tools to create visuals about it can be of use.
- The main keyword of your strategy should be of high quality.
- Make sure to add more long-tail keywords in the cluster.
- Monitor the strategy regularly to see its progress.
Final Words
Keyword Clusters can be an important factor in your SEO strategy if you know how to implement them. It helps create content that covers a broad range of topics. Ultimately, it will reach out to a wide range of audiences as well.
Making these clusters is very easy. I have mentioned more details about this process in the information given above. Besides that, I have mentioned some useful tips about it as well.
FAQs
Is making Keyword Clusters essential for SEO?
No. It is not essential for SEO. However, implementing it can be of use.
Is making these groups of keywords difficult?
No. It is rather an easy process. You just need to research and organize relevant keywords for that.
Can I hire a professional to make these clusters?
It’s probably not necessary. But if you think you can’t do it on your own, hiring a professional isn’t a bad idea.
