As the blogging world is getting more and more competitive, it is really becoming challenging to survive. Under such harsh circumstances, it is necessary for website owners to rank for a high volume keyword. This is because they play their part in enhancing the visibility of the site in the search engines.
I have seen so many people struggling with ranking such keywords due to corresponding increased competition. Therefore, In this guide, I have mentioned some of the key tactics that can help you take your site up in the SEO rankings.
What is High Volume Keyword?
High-volume keyword or keywords are search terms that generate a large number of searches each month. In simple words, it is a calculation of the number of times a keyword is searched on the web.
Low Volume vs High Volume Keyword
Let’s get this with the help of examples for better understanding.
- The term, “White Hat SEO” is searched by 1,000 users on the web in a single month, it is called low volume keyword.
- On the other hand, “Grammarly Plagiarism Checker” is searched by more than 10,000 users in one month. It is an example of high volume keyword.
Importance of High Volume Keyword
High volume keyword is essential for a website’s visibility. It plays a vital role in search engine optimization because it:
- Increases organic traffic to websites.
- Enhances visibility and online reputation management
- Optimize potential for higher conversions and lead generation if targeted correctly.
- Boosts credibility and authority in a given niche.
How to Rank for a High Volume Keyword?
It is really not easy to rank for a high volume keyword because they usually feature high competition. In the example I mentioned above, you can see that the Grammarly Plagiarism Checker, having a higher search volume, is hard to rank.
Therefore, you have to be very tactical and create an effective SEO audit checklist and strategy for this purpose. In the undersection, I have mentioned some. You should learn and follow them to have your hands on desired outcomes.
1 – Keyword Research
Effective keyword research is the foundation of successful SEO. There are so many tools available on the web for finding the high volume keyword. The top ones are:
You can use any of these high end tools to get the list of keywords. Although they all give insights into the search volume metrics, you can use Keywords Everywhere for accurate volume. After finding the keyword with high volume, you have to make sure that the chosen phrase is a:
Further, if it is a long tail keyword, it becomes easier for you to rank in the SERP for that specific query.
2 – Quality Content Creation
After getting the high volume keyword, you have to create high-quality content that can provide value and solutions to the users. Also, it should be appealing so that it can engage the users. You can use the following tactics.
- Ensure content is original and relevant while following Google EEAT policies
- Avoid duplicating content from other sources.
- Naturally incorporate target keywords.
- Avoid keyword stuffing.
- Focus on increasing content length naturally as they often perform better.
- Prioritize quality over quantity.
- Use images, videos, infographics, etc., and focus on Image SEO as well.
- Enhance user experience and engagement
3 – On-Page SEO Optimization
Next, you have to optimize on-page SEO of your content. I have mentioned some key elements which should be your primary focus in this regard.
Title Tags
- Include the target keyword.
- Keep under 60 characters.
Meta Descriptions
- Write engaging meta descriptions with target keywords.
- Influence click-through rates (CTR).
Header Tags
- Use H1, H2, H3 tags for content structure.
- Include target keywords.
URL Structure
- Create clean, keyword-rich URLs.
- Avoid long or complex URLs.
Internal Linking
- Connect related content within your website.
- Improve search engine indexing and user experience.
All these tactics can help you optimize your article and make it SEO friendly. In this way, you can maximize your chances of getting ranked higher in the search engine results pages.
4 – Off-Page SEO
Let’s move to some of the external elements like off-page SEO that can help you rank for a high volume keyword. It is because they contribute in influencing your site authority. Here they are:
Backlinks
- Acquire high-quality backlinks from reputable sites.
- Boost your site’s credibility and rankings.
Social Media Presence
- Promote content on social media platforms.
- Increase visibility and traffic.
Guest Blogging
- Contribute to reputable blogs in your niche.
- Build backlinks and establish authority.
5 – Technical SEO
Technical SEO enables you to optimize the backend of your website for better performance. Resultantly, you can pave your way to ultimate success by ranking for a high volume keyword. The following are the essential factors to consider.
Site Speed
- Use tools like Google PageSpeed Insights.
- Fix issues slowing down your site.
Mobile-Friendliness
- Ensure your website is mobile-friendly.
- Use responsive design for enhanced mobile user experience.
Secure Website (HTTPS)
- Use HTTPS to secure your WordPress website.
- Improve user trust and search engine preference.
XML Sitemaps and Robots.txt
- Submit an XML sitemap to search engines.
- Use robots.txt to fix crawl errors and indexing.
Final Thoughts
These are the details related to the high volume keyword and how to rank for them. I have mentioned some of the most effective strategies that you can opt for better results. While search volume matters a lot, you have to consider other associated factors like keyword difficulty and CPC for better outcomes.
Moreover, on-page SEO and off-page SEO contribute greatly in content optimization and enhancing site authority. Hence, Google and other search engines consider you a trustworthy source and promote you in the rankings.
