I have used multiple web designing tools, but most of them lack some key functionalities. Google Web Designer is one of the best tools that eliminates the need to hire a professional to create attractive web ads and other HTML5 elements.
It is a beginner friendly software that does not require a learning curve. You can easily create banners and advertisements by using multiple animations and 3D transformations in it.
In this article, let’s dive deeper into Google Web Designer and explore more about it.
Google Web Designer Explained
Google Web Designer is a tool that lets you create ads, videos, HTML images and other web designs that can be used for marketing purposes.
It offers multiple drawing, text, animation and other tools from which you can easily create designs by using its coding and visual interface. It is available for multiple devices like Windows and Mac. It offers effective integration with other Google Products like Google Drive, Display & Video 360, and Google Ads.
Google Web Designer Features
User Interface
The interface of this tool is user-friendly and allows you to adjust the locations of its sidebar if you want a different work environment. You can also change the positions of its sections and easily reorder the tabs, which allows you to group these sections according to your choice.
Assets
You can easily import the files by using its drag and drop functionality or via using a specific import command in it. However, you must visit the properties panel if you want to make a few simple changes to your assets. Most tools enable you to directly modify the designs in it.
You need to create assets like a website Favicon in other designing tools like Photoshop and Illustrator rather than using Google Web Designer. This software is best for those who want to create stylish animations and designs according to web standards.
Read Also: Top Websites to Download Free Clip Art Images
Animation
Animating multiple objects and elements is easy in this tool from which you can easily set the parameter to animate the video according to your choice. However, it does not have any button to lock the parameters, which allows you to edit the project later on. It does not guide you about which parameter you need to set in order to animate the elements. It is a great tool to design web ads with ease without any need to write codes.
Preview
This tool comes up with Ad validator section that helps you in identifying the size of the output file and if there is anything wrong with your ads, so that you can improve it accordingly. You can also preview your created project in order to evaluate how it looks like by clicking on the preview button and it will launch in the web browser.
If you forgot to select one while editing, it will give you multiple dimension options from which you can select the one that best suits your needs. After evaluating the design while previewing, you can click on the Publish button to save it to your hard drive or upload it directly to your Google Drive.
Support
Google has written multiple articles related to the Google Web Designer tool from which you can get multiple ideas and information on how to use it effectively. There are also multiple design forums that contain multiple useful discussions about it from which you can take guidance accordingly. These will be very beneficial for you in resolving multiple problems that you might face while designing a web ad.
How to Get Started with Google Web Designer?
Here is a complete step by step procedure on how to use this tool effectively and create stunning Ads in it:
- Click on the link to visit the website and download the application.
- After successful installation of this software, Open it.
- Select Create New File.
- Choose HTML and write the name of the file.
- Add some objects and elements to it
- Start customizing the properties of these elements, such as changing size and colours.
- Create multiple designs according to your preferences by adding more elements to it.
Pros and Cons
| Pros | Cons |
| It is free to use and does not have any subscription plan. | Lacks some modern functionalities. |
| User Friendly Interface. | Not appropriate for comprehensive coding. |
| Offers Robust Animation Features. | It has limited customization options. |
| Easy to Integrate with other Google tools. | You need to learn some of its advanced features and animations. |
| Provides timely updates to introduce new features and enhancements. |
Conclusion
Google Web Designer is one of the best designer tools that allows you to create web ads instantly without having a coding knowledge. However, this application does not perform well on MacBook and its design is similar to Windows User Interface Guidelines. Users can easily create stunning advertisements and other animated designs according to their requirements in this software.
FAQs
What are the major features of this tool?
Its most important features are user interface, animation tools, and integration with other Google’s services like Drive, Display & Video 360, and Google Ads.
Is this tool free to use?
Yes, it is completely free to use and does not have any subscription plan.
In which file extensions I can export my designs from it?
You can export your designs in HTML, CSS, JavaScript and ZIP file.
