If you study about business development, you’ll come to know that marketing is one of its biggest factors. Every business expert will tell you the same thing. However, not many of them are going to demonstrate how important Email Marketing is when it comes to promoting a brand. It is one of the most high-ROI techniques that can do wonders for your company.
To perform this marketing type the right way, you can use Email Marketing tools. These tools are built to streamline the whole marketing process while saving both time and resources.
In this article, I am going to suggest some of the top tools for you. Let’s begin.
10 Best Email Marketing Tools
Most Email Marketing tools are built in the same way. They offer similar basic features. So, it is important that you study them well so that you can pick the right tool for your company.
Here are the details of these tools:
1. MailChimp
Not putting MailChimp at the top of this list would be a great injustice to it. It is one of the most promising software solutions built for performing this marketing type in the most efficient way. It is a complete package of tools and all of them focus on making Email Marketing smooth and effective.
You’re getting some useful features like an easy drag-and-drop email editor and AI-powered recommendation. It also provides built-in templates in case you’re not able to design emails yourself.
Features
- AI-powered recommendations
- Built-in templates
- Easy to use
Pricing
- Free: $0
- Essentials: $13/month (500 contacts)
- Standard: $20/month (500 contacts)
- Premium: $350/month (10,000 contacts)
2. Kit
Kit (formerly known as ConvertKit) is another one of the most powerful Email Marketing tools in the market. It is designed for people who want to manage their marketing campaigns without facing much confusion or general issues.
It offers pre-built templates that are easily customizable. Besides that, you can add a proper personal touch to each email message you send to the audience. According to its official site, it offers a 99.8% delivery rate which is pretty amazing.
Features
- Easy-to-use interface
- Customizable landing pages
- Easy segmentation
Pricing (1,000 subscribers)
- Newsletter: $0
- Creator: $29/month
- Creator Pro: $59/month
3. MailerLite
Companies who need an all-in-one Email Marketing handler should try out MailerLite. It allows people to deal with emails, landing pages, automation, etc. You’re getting all the major features a proper software solution of this genre can provide.
For example, it has a simple drag-and-drop editor that will let you create and edit emails without putting much effort. Besides that, it also integrates Artificial Intelligence in order to help users generate quality emails.
Features
- Custom HTML editor
- Newsletter templates
- Free image library
Pricing (500 subscribers)
- Free: $0
- Growing Business: $10/month
- Advanced: $20/month
4. Klaviyo
Klaviyo is a sophisticated software solution that companies can try out for effective Email Marketing. It comes with some advanced tools and features that are focused on making things smoother.
For example, it lets you add product recommendations to emails based on the customer’s preferences. It also provides proper segmentation with the help of Artificial Intelligence. Klaviyo is a perfect pick for businesses that need an effective A/B testing feature.
Features
- Effective segmentation
- Easy A/B testing
- Add personalized product recommendations
Pricing (0-250 active profiles, 150 SMS/MMS)
- Free: $0
- Email: $45/month
- Email + SMS: $60/month
5. AWeber
I’ve specifically added AWeber in the list of the best Email Marketing tools just for small businesses. Small businesses have to focus on sending quality emails frequently in order to increase their customer range. That’s what AWeber is helping them with.
The tool provides useful features like email automation that lets you respond to leads at the right time. Besides that, it has several built-in templates that are easily customizable. Using this software solution is pretty easy due to its drag-and-drop builder tool.
Features
- Simple and easy email builder tool
- Effective automation
- Easy segmentation
Pricing (0-500 subscribers)
- Free: $0
- Lite: $15.00/month
- Plus: $30/month
- Unlimited: $899/month
6. ActiveCampaign
ActiveCampaign is a sophisticated software solution that provides different features for performing proper email marketing. It provides an efficient automation feature that helps people save a lot of time. According to its official website, the solution is capable of helping users save around 20 hours per month with the automation features.
Besides that, the site has more than 250 built-in templates that people can easily customize. Sending messages becomes more efficient with the site’s advanced segmentation as well. Also, it has the ability to connect with hundreds of other marketing tools including Google Ads.
Features
- Advanced automation
- Integration with marketing tools
- Built-in templates
Pricing (1,000 contacts)
- Starter: $15/month
- Plus: $49/month
- Pro: $79/month
- Enterprise: $145/month
7. Constant Contact
People who are on the lookout for a proper marketing companion should give Constant Contact a try. It has some very useful features that can be helpful in running proper Email Marketing campaigns. Building emails with this solution is extremely easy because of its drag-and-drop functionality.
It is also a good option in case you want to save time while running campaigns. That is because the tool usually automates the repetitive tasks so that users don’t have to perform them again and again.
Features
- Advanced workflow automation
- Drag-and-drop builder
- Integration with different tools
Pricing
- Lite: $12/month
- Standard: $35/month
- Premium: $80/month
8. GetResponse
GetResponse is an all-in-one marketing platform that includes email marketing, landing pages, and webinars. It offers advanced automation, segmentation, and detailed analytics. It is a useful tool for businesses of all types to boost marketing efforts.
You can easily connect other business tools with GetResponse to keep your marketing data up-to-date, automate workflows, and improve your customer experience.
Key Features
- Email Templates
- Automation
- Landing Pages
- Webinars
- AI-powered course creator
- Detailed Analytics
Pricing
- Starter: $19/ month
- Marketer: $59/ month
- Creator: $69/ month
- Enterprise: Custom pricing
9. Drip
Drip is a powerful email marketing tool designed for e-commerce businesses. It offers advanced automation, personalized email campaigns, and detailed analytics.
The visual drag-and-drop workflow builder is the best tool for businesses to automate daily marketing tasks and lifecycle automation for better marketing outcomes.
Key Features
- Behavior-based Automation
- Segmentation
- Personalized Campaigns
- E-commerce Integration
- Detailed Analytics
Pricing
Drip is available for businesses and individuals for only $39 per month, which makes it a highly budget friendly email marketing tool.
10. Omnisend
Last but not least, Omnisend is another one of the best Email Marketing tools. It is a great pick for businesses that are in the e-commerce sector. Its official site claims to help you earn $68 for every $1 you spend on this marketing type.
Omnisend can be a great choice in order to automate and personalize the campaign so that you can increase engagement with your customers. Just like every other big tool, this one also provides a simple and straightforward drag-and-drop builder. It means you will be able to create emails easily without sweating a lot.
Features
- Omnichannel marketing
- Efficient automation
- Drag-and-drop builder
Pricing (list of 0-250)
- Free: $0
- Standard: $11.20/month
- Pro: $41.30/month
Final Thoughts
To sum it up, Email Marketing is one of the most promising types of marketing. Although it is extremely beneficial, people have to focus on a lot of different factors while running it. So, they rely on Email Marketing tools. These tools are built to help automate and optimize the whole marketing process.
They come with a lot of features such as an easy email builder and A/B testing tools to run campaigns in the best way possible. The tools that I have discussed above are some of the top picks. I recommend that you understand them in detail and then pick a tool that suits the needs and requirements of your company perfectly.
Frequently Asked Questions
What are the Email Marketing tools?
Email Marketing tools are software solutions that are designed to help automate the whole marketing campaign. These tools provide useful features that help with creating and sharing messages in an optimized way to bring results.
How do Email Marketing tools work?
These tools work in a very simple and straightforward way. They allow people to use different features and add their contacts. Then, the tools send personalized emails to customers and provide analysis of the results to the users.
Which is the best Email Marketing tool?
A lot of tools have the right features to make them the best in the industry. However, MailChimp is considered to be the top one. It is a proper hub that allows people to market via email in an efficient way.
What is the main purpose of Email Marketing?
The main purpose of this marketing campaign is to engage with the audience and turn them into leads. It is also performed to nurture leads in order to make them permanent customers.
