Building a startup is exciting and challenging at the same time. You need to focus on multiple things, from selecting your products to creating a killer marketing strategy. 

SEO is also another important factor. However, many startups don’t recognize it. They think they need to invest a lot in SEO and won’t achieve results soon, which is totally a wrong conception. Basically, SEO is optimizing your online platform according to the specific search engine’s algorithm. 

Thus, in this article, we’ll discuss the advantages of search engine optimization for new businesses and a DIY SEO guide for startups in 2024. So, simply go through this article and efficiently optimize your online platform.

Benefits of SEO for Startups 

Are you confused about why you should choose SEO for your startup? If that’s the case, read out some Proven Benefits Of SEO For Businesses here:

Organic Traffic: SEO helps your website to get organic traffic. When a user finds your website using its query and lands on its home page, it is called organic traffic.

Once you’ve optimized your website based on keywords, it will start ranking on it, and you’ll receive traffic. However, you need to work for low-competitive keywords with the right intent to get traffic on your website. 

Brand Awareness: Do you want to build your brand identity permanently? If your answer is a big yes, SEO will be a great choice for it. If your website ranks on the first page, people will start visiting it and avail of your products/services.

If you provide them with top-notch solutions, they will remember your brand and start referring it to others. So, if you desire to build your brand awareness, simply optimize your website and get organic traffic. 

Trust Building: Getting the customer’s interest is challenging. However, you can do so with SEO. All you need to do is educate your customers about the reasons and other factors of their problems. They will start trusting and buying from you if they prove your points logically. So, optimize your content and start building your customer’s trust in your brand.

Surpass the Competition: Each industry has competition, and SEO can assist you with beating your competition. Essentially, analyze your competitors’ sites utilizing a Search engine optimization tool like Moz, SEMrush, or Ahrefs.

Simply determine which keywords he has worked on and how much content this website has. After analyzing every point, determine where your competitors fall short. Now, work on these areas on your website and surpass the competition easily. 

Cost-Effectiveness: Compared to other marketing types, like PPC, social media marketing, influencer marketing, and affiliate marketing, SEO proves affordable. Moreover, SEO helps you choose long-term results.

So, getting results from SEO takes time, but it will be long-run without investing further dollars. So, if you desire long-term organic results, SEO will be better than paid advertising. 

DIY SEO Guide for Startups 2024

Now, you have sound information about why you should use SEO for your website. If you have decided to optimize your website following SEO metrics, this article is here to help you. So, are you ready? 

Keyword Research 

Keyword research is the main piece of Search engine optimization. If your site isn’t optimized for the right keyword intent, it won’t rank, regardless of how hard you attempt. So, you must figure out your website’s objective first. It means what the goal of your website is. 

For example, is it informative, commercial, or informative? After figuring it out, your next task is to search the keywords. Use a reliable tool to search keywords. At the start, don’t choose highly competitive keywords since you can’t rank on them since your website is new yet. So, work on average and low competitive keywords by sticking to each keyword’s intent. 

On-Page SEO

Keywords are also part of On-page SEO. However, there are multiple other elements of On-page SEO that you need to consider to ensure your website optimization. Find some key on page SEO strategies for better outcomes:

Title Tags: Create hooking, useful and informative title tags and make sure your focus keywords appear in them. Keep it under 60 characters to make it appealing and search engine friendly.

Meta Description: Write catchy meta descriptions that incorporate your focus keyword and provide a synopsis of the page’s content. Don’t exceed 160 characters with descriptions.

Header Tags: To organize your content and help the search engines understand the content better, use header tags (H1, H2, H3). Put your target keywords in these tags for better rankings.

URL structure: Make clear, informative URLs that contain the keywords you want to target. Avoid lengthy and intricate URLs.

Internal Linking: To enhance navigation and help search engines in determining the relationship between your pages, include links to other pertinent pages on your website. You can also read our article about Internal Linking Strategies for more information.

Image Optimization: To increase the appearance of images in search results, give them meaningful file names and alt text. To speed up page loads, compress your photos.

Read Also: Local SEO Guidelines – How to do it right?

Technical SEO 

Technical SEO is also a major factor in optimizing your website. Your website can’t be ranked if there is only a minor error in your website’s technical area. So, you need to consider your technical SEO seriously. You can read our blog post about Common Technical SEO Issues to fix your website accordingly.

Here are some major technical SEO tasks you should be doing for your startup:

Website Audit

To audit your website and find any technical SEO issues, use software like Ahrefs Webmaster Tools or Google Search Console. Broken links, duplicate information, and sluggish website loads are common problems you need to fix.

Mobile Optimization

Since a large amount of website traffic originates from mobile devices, make sure your website is optimized for mobile. To ensure a flawless experience on all devices, use responsive design.

Protect Your Website

Use HTTPS to make your website more user-friendly and safe. Secure websites are ranked higher by search engines as well.

XML Sitemap

To aid search engines in comprehending the structure of your website and more effectively indexing your content, create and submit an XML sitemap to them.

Off-Page SEO

Off-page SEO is all about building authority and trust of your startup website. It can be done by building strong and high authority backlinks. Backlinks are URLs pointing to your website from other popular, relevant and high-quality websites in your field.

As they inform search engines that your website is reliable and reputable, they play a significant role in search engine rankings. The following are some methods for building backlinks:

Guest Posts: Writing guest posts for respectable websites in your niche is known as guest blogging. You can write informative and high-quality content for a website and add a backlink in Author bio pointing to your website.

Content Promotion: To improve your content’s visibility and draw backlinks, promote it on forums, social media, and online communities. This will also increase traffic to your website.

Broken Link Building: Look for links that are broken on other websites, then offer your useful content to take their place. By doing this, you can obtain quality backlinks.

Influencer Outreach: Request the sharing of your content from influential people and business authorities, entrepreneurs, and industry experts. They might include a link to it on their own websites if they think it’s worthwhile.

SEO Analytics & Results 

You’ve optimized your website for On-page and Off-page SEO. Also, your website meets all technical SEO factors well. However, your job doesn’t end here. You need to track results now. Are your website keywords ranking? How much traffic are you receiving on your website? 

If your keywords aren’t ranking, you must analyze your content performance and update. Shortly, you need to generate your website’s result report regularly and update your website without delay. However, if any of your website pages rank on the first page of a search engine, you don’t need to update it. Otherwise, update the content that’s not performing well. 

Concluding Remarks 

If you desire to get sales and double up your startup’s revenue in 2024, this article is what you need. It gives you a comprehensive SEO guide that will help you optimize your online platform and get organic traffic. So, simply follow the strategies mentioned in this guide and easily surpass the competition in 2024.