If you have ever felt bored in the office or tired of your usual commute home, you must have considered becoming a digital nomad. Perhaps, you’re already one of them, traveling the world at a whim. You can stay anywhere your heart desires, working remotely at times you find suitable.
That said, being a digital nomad is not about being on a constant vacation.
The reality is that you still have to be productive as you go from country to country, despite the road taking up most of your time. So, how can one travel frequently and manage to be a marketing expert simultaneously?
Let’s learn how to find suitable housing and a good internet connection and stay productive while on the move.
How to Thrive as a Marketing Pro While Traveling
Finding a Workplace
As a digital nomad marketing professional, you should always find a good place both for life and work. When looking for an apartment, book one with a reliable internet connection and a comfortable workplace. Make sure that it has a desk and an office chair or at least a sturdy couch with enough back support, especially if it’s a long-term rental.
Shared accommodations will be less expensive. Yet, you have to consider that they will most likely be noisy or have an unreliable internet connection. In that case, you can find a coworking space in the area or work in a coffee shop. However, don’t blindly trust public networks either, as they are often vulnerable to hackers. To keep your work and personal data safe, learn what eSIM is and take advantage of the safer connections it provides.
Staying Safe Online
Let’s say you hit the jackpot as a digital nomad expert and found a coffee shop with a perfect internet connection. As previously mentioned, the connection might not be as secure as you think. Once you connect to such networks, you need to make sure all your sensitive data is secured. After all, traveling around the world and using various Wi-Fi connections opens you to identity and data theft.
Try using a reliable VPN service to safeguard your information online, especially when you work in coworking spaces and coffee shops. Additional security tools should include a good password manager. You can download a suitable password manager for iOS, Android, Windows, MacOS, or other operating systems.
Password managers create complex passwords for your personal and professional accounts and then autofill them when you log in. This way, you’ll have created perfectly secure login credentials that are hard to crack.
Being Productive
Becoming a digital nomad means that you will always be on the move and won’t have a fixed housing or schedule. That is why you might find it hard to stay focused and productive. There is probably a gorgeous view from your window and amazing places waiting for you! So, how can you stay locked in when you work as a digital nomad?
First of all, try to create at least a somewhat stable working schedule. Without one, you might get distracted and miss a deadline or work yourself into burnout. Both scenarios are harmful and won’t get you far in your career. With a good schedule, you will be more organized and productive. Remember that you can change your schedule, though, and stay flexible with your plans.
Secondly, make it a habit to create a detailed to-do list. When you have to travel and stay up-to-date with your projects, the amount of work can be overwhelming. Break down your tasks into categories by urgency, size, and clients. Then, focus on those you have to do immediately before moving on to smaller, more manageable tasks. Try using task management apps and tools to streamline the process.
Last but not least, removing various distractions from your workplace will do magic to your productivity. If you live in a shared household or work at a coffee shop, set strict boundaries with the people around you. Let them know when you shouldn’t be disturbed. Avoid opening non-work-related apps and use noise-canceling headphones to drown out the outside chatter.
Managing Client Communications
Regardless of your location, you should be ready to connect to your clients at any time you are available.
Unfortunately, it can be complex to manage different time zones and schedules when going nomad.
Utilizing tools like a calendar that adjusts to time zones can be a lifesaver. Additionally, you can try software that allows you to share available time with your clients and book time windows for different projects. Once one is booked, no one else can book it again, allowing for a clean scheduling system and straightforward communication.
Be clear about the time you are traveling or resting, update your clients once something urgent comes up, and take control of the situation with communication tools like messengers and video chats. If you need to have a long discussion, video services will be perfect. Remember to wear appropriate attire and use a reliable headset once you’re online. Have a good backup for when your internet is not working properly or your client might get frustrated.
Creating Strategies on the Go
When you are a digital nomad and a marketing professional, you are responsible for creating amazing strategies for your clients and yourself on the go. Having a good working space and a sturdy schedule is already a big step forward. Yet, knowing the best marketing strategies can also make a huge difference in being effective on the move. You can reach your client’s goals with these:
- SEO Marketing. Search engine optimization is one of the most popular strategies nowadays. It allows you to rank high on search engine results and appear on the first page by utilizing relevant keywords, backlinks, and meta tags.
- Social Media Marketing. Marketing the business on social media platforms comes next. You can share the brand and make it more relevant by appearing on social media, interacting with users, and sharing fun and useful content online.
- Email Marketing. If your client is looking for a more old-school approach, you can try email marketing. This one will be easier for a nomad marketer as you can automate email newsletters and promotions through email marketing tools.
Stay Professional On the Move
As a digital nomad marketing expert, you can travel the world while supporting yourself financially. While it requires immense discipline and dedication, you can still practice, learn new skills, and apply them to your client cases as you work. Enjoy your time exploring!
