Top 12 Content Marketing Tools for 2025

Content marketing is key to success. What do you think about it?

Since the last decade of my blogging journey, I have grown traffic, boosted conversions, and engagement through strong content marketing. What truly helped me in this journey are content marketing tools as they provide valuable insights and guide me in decision marking.

Throughout my career, I have used various tools to boost my website traffic and streamline my marketing efforts. Tools like Google Analytics and Search Console helped me track site performance and understand user behavior, which allowed me to refine my content strategy based on real data. 

With time, more and more tools are now available on the web. But you have to pick only the right ones to achieve targeted goals. For your convenience, I have created this blog post to enlist the 12 best content marketing tools. I also have utilized their power so there is no doubt in their effectiveness.

However, these tools are incredibly helpful in the blogging journey which is why today I’m going to share some essential content marketing tools with you. 

Top 12 Content Marketing Tools You Must Have

I have accessed platforms like SEMrush and Ahrefs to conduct keyword research and optimize my content for search engines, which played a significant role in increasing organic traffic. Social media management tools like Buffer enabled me to schedule and track posts across multiple platforms.

Although there are a lot of other tools available for content marketing, I stick only to those that match my preferences and requirements. Now here I have shared some essential content marketing tools that you need as a blogger. 

1 – Ahrefs – Keyword Explorer

Ahrefs is one of the most important content marketing tools for finding the right keywords for your content marketing. No matter whether you have to brainstorm or optimize content, Ahref is your go-to platform.

You can perform different tasks with Ahrefs like finding keywords, check backlinks, site audits, and competitor analysis. Also, it gives an overview of your trending keywords to know which one is performing and attracting traffic. 

Ahrefs Pricing:

• Lite: $129 /mo
• Standards: $249/mo
• Advance: $449 /mo
• Enterprise: $14,990/yr

2. Semrush – Content Marketing Ideas

Semrush is an SEO tool that is known for its content marketing features to enhance SEO. It is an all in one digital marketing platform to improve your marketing, grow traffic, and rank first in SERP.

It offers the same features as Ahrefs that enhance your marketing efforts. For example, you can find trending keywords, audit sites, competitor analysis, PPC management tools, and social media management tools. One of the great features that I personally like is the keyword gap tool which helps to understand the content strategies. 

Semrush Pricing

• Pro: $139.95/mo
• Guru: $249.95/mo
• Business: $499.95/mo

3. Google Trends – To Check Trending Topics

Google Trends is another good tool to find content ideas. It gives you insights and ideas about trending topics that people are commonly searching on Google. With these trending topics and queries, you can make smart decisions about your content marketing to write and attract the right audience.

For example, if search for a specific keyword you can analyze that keyword traffic and people’s search intent which helps you in content creation to target that keyword. Also, related queries and searches allow you to find similar keywords.

Google Trends Pricing

Google Trend is completely free to use and you can access it without purchasing any membership or paying any subscription fee.

4. Google Docs – For Writing

Google Docs is a word processing tool that comes in handy in content marketing and assists you in writing and organizing content. It is such a convenient and easy-to-use tool. I have been personally using it for a long time just because of online and offline editing and unique features. 

Why do I use Google Docs? Its collaborative features like multiple-user editing access at once, autosaving, word counting, and other tools urge me to use it. Moreover, if you are writing content on Google Docs then you can directly publish to your WordPress site using Wordable. 

Google Docs Pricing

• Business Starter: $6.30/mo
• Business Standard: $12.60/mo
• Business Plus: $22/mo
• Enterprise: Contact sales

5. Grammarly – Grammar Check

Grammarly is a notable top content marketing tool to correct grammar mistakes, errors, plagiarism checking, and sentence clarity. After completing the content, you can proofread with Grammarly to ensure there are no spelling mistakes, errors, or syntax.

Additionally, it gives suggestions for improvement of paragraphs or sentences that need to be corrected. In this way, Grammarly makes your writing more compelling and easy to understand for users. 

Grammarly Pricing

• Free
• Pro: $6/mo
• Enterprise: Contact sales

6. Yoast SEO – SEO Friendly Content

Yoast SEO is a helpful content marketing tool to enhance your On-page SEO. It enables you to make your content SEO friendly to rank higher in the SERP. Generally, it is a WordPress plugin and is widely useful in analyzing different aspects of your writing.

For example, it tells about passive voice sentences, sentence length, keyword integration, title length, meta description, and more.

Yoast SEO Pricing

Yoast SEO lets you use its basic features for free. However, you can unlock its full potential by purchasing its membership which costs $99 per year.

7. Canva – For Images

If you want to optimize your content for Search Engines then you will need creative visuals like images and Infographics to attract an audience. In this way, you can make the content more appealing and bridge the gap between paragraphs to catch the user’s attention.  For those visuals, Canva helps you to create images for your content to organize and make it well crafted.

It is easy to drop and drag a graphic design tool where you can easily make the new visuals. You can get the premade templates, stock images, icons, frames, and many more that you need for graphics. 

Canva Pricing

• Canva free
• Canva Pro: $55/yearly for one person
• Canva Teams: $50/yearly per person

8. Mixkit – Video Projects

Do you want to enhance user engagement with content? Of course yes, then you will need to practice creative visuals and videos to give an easy solution. Mixkit is your go-to resource to get free videos without watermarks to add to your content.

Adding these videos makes your content more appealing and draws the audience’s attention to your content and website. All the videos are categorized and they regularly add new videos every week. 

Mixkit Pricing

Mixkit is an open source platform that lets you download as many videos as you want without costing a single dollar.

9. Google Search Console – Website Performance

Google search console serves as an effective content marketing tool for bloggers. It is a site performance tool by Google that lets bloggers monitor and analyze website performance. For your content marketing, you can use Google Console to learn which keyword is performing well and check the keyword’s click-through rates, impressions, and user engagement.

Besides, you can also find the primary keywords through the console and add these keywords to your content to improve user engagement. You can also find the potential issues in content or website from Google Console. 

Google Search Console Pricing

Google has ensured free access to the search console so that every small and large website owner can use its perks and features.

10. Google Analytics – Find Key Metrics

Google Analytics is another Google tool for monitoring and analyzing website and content performance. You can track users’ behaviors, know your audience, track effective marketing campaigns, and improve website performance.

You can monitor through demographics, and acquisitions to get real-time data and make data-driven decisions about content marketing. Using these insights, you can make smart decisions to optimize content marketing. 

Google Analytics Pricing

• GA4: Free
• Google Analytics 360: Starts from $150,000 per year

11. Buffer – Social Media Management

Buffer also comes among the best content marketing tools because it lets you promote content through social media platforms. Remember, that social media marketing is equally important as organic traffic to draw an audience. This tool makes social media sharing much easier as you can plan and schedule your posts through its publishing calendar.

Above all, it allows you to connect and sync social accounts like X, LinkedIn, Facebook, and others for scheduling posts. Through its tools, you can also monitor the performance and get metrics. 

Buffer Pricing

• Free
• Essential: $5/mo
• Team: $10/mo

12. Trello – Content Marketing Project Management

Trello is our last pick among content marketing tools to optimize your content marketing efforts. You can keep track of the all pages written for your website. It helps in managing content for your website. 

You can categorize the pages according to format, and make lists with groups to know the content process stage. In this way, you can add the needed pages into lists that need to be edited or written to remember and do with planning. Also, assign specific topics to specific writers. 

Trello Pricing

• Free
• Standards: $5/mo
• Premium: $10/mo
• Enterprise: $17.50/mo

Sum Up

These are details about the top content marketing tools you need as a blogger. Each of the tools has its own functionalities and features that facilitate you in your content marketing. From keyword research to topic ideas, and writing to SEO optimizing, these tools become your assistants in all ways.

Some of the tools are free to use like Google Docs, and Google Search Console while others have free and premium options. You can use and buy their subscriptions according to your needs and requirements.