Blogging is associated with research and evolution. You have to be prepared for new updates and focus on dedicated marketing approaches to generate the required results. However, beginners always struggle when it comes to being the best in this field.
But that does not mean, you cannot be the top blogger if you are a beginner. You only require proper guidance and knowledge of key tactics to grow smoothly. For your help, I have enlisted some of the best blogging tips and tricks in this guide.
I am not sharing them based on research only, I have personally implemented them and pocketed great results in my blogging career. You must also understand them well and take your experience to an advanced level.
Essential Blogging Tips for Beginners
I started my blogging journey 10 years ago and since then, I have experienced the rise of competition in this field. Previously, getting a higher ranking in the SERP of Google and other search engines was not that difficult.
Nevertheless, the current competitive landscape has made getting higher rankings difficult not only for beginners but also for big giants. However, with the tips mentioned below, you can ensure appearing at the top of the results pages.
Choose a Low Competition Niche
Firstly, you have to choose a low competition niche in your field of interest that can make it borh easier to rank on Google and write. As the world is advancing, more and more of the best blogs are created, and the chances of getting more potential keywords are reducing.
However, with the proper usage of tools like Moz, Semrush, and Ahrefs, you can have your hands on keywords with low difficulty. Some considerations you have to focus on while determining a low competition niche are the following.
1- Currently trending on the market
2- Low difficulty keywords
3- Higher search volume
4- No copyright issues
When you focus on the elements mentioned above, you can build a checklist to finalize the keywords on which you can work. One important thing I want to share with you here is that you must ensure that your topics and content resonate with the users’ search intent. Otherwise, you will not get the desired outcomes.
Create and Optimize Your Blog
Next, you have to create a blog on which to post your content. Generally, it requires the following steps:
- Purchasing a domain and hosting.
- Connecting domain with hosting.
- Installing a CMS like WordPress.
- Pick the Best CDN Services
- Customizing the theme
While most beginners are already aware of the details of these steps, I will not go in depth. However, I have already created a guide on how to start a blog. You can go and check if you want to learn more tactics.
Coming back to the topic, it is necessary to optimize the blog to make sure it can provide a high end experience for users and visitors. I have enlisted some most effective approaches you can follow in this regard.
1- Enhance the loading speed of your blog
2- Make your blog mobile friendly
3- Create an organized layout
4- Focus on technical aspects
5- Add easily readable fonts
Read More: Blog Homepage Best Practices: Things to Add to Your Blog Home Design
Research About Your Audience
The next approach you have to follow is researching the interests and preferences of your audience. When selecting the niche, you must take care if you are interested in that field. It will help you not only in writing the content easily but also add value to it as you can share your personal experience.
For example, I have started the technology blog because I am always biased toward learning about new developments and innovation. That’s what I am sharing on my blogs. You should also follow your interest as it will further make your blogging journey simple.
Read More: Smart Ways to Drive More Traffic to Your New Blog
Write High Quality Content
It is the most vital step in the life of a blogger that requires a lot of consideration and attention. Content always determines if you can get higher rankings in the SERP. You have to research well and share your personal experience with the content to make sure that you can pave your way to attract a larger audience.
I struggled a lot in the past when I had to write content that could engage the users. However, with experience and continuous learning, I became able to achieve the results. Here, I am sharing some tactics with you that helped me in writing high quality content.
1- Align your content with search intent to engage your targeted audience.
2- Make sure you have focused on the keyword and add data that relates to it.
3- Adding your expertise can make your content more compelling.
4- Keep the language simple as it makes it easier for users to read and understand it.
Add Videos and Infographics
In the previous section, I have explained to generate content for your blog. This point will also continue the same. However, instead of simple text, I have highlighted the importance of videos, visuals, and infographics here.
We have heard that pictures speak better than words. That’s true, especially in the blogging world. Besides writing high quality content, you must add related videos and generate infographics. In this way, you can build trust with your users.
Furthermore, adding videos will make search engines consider your content authentic and reliable. Ultimately, you can pave your path to ultimate success.
Follow On Page SEO Practices
Another essential blogging tip for success is that you should follow the critical on-page SEO tactics to write SEO friendly content. In this highly competitive world, where millions of blogs are available, you have to completely optimize your content to take the lead.
Some highly important on page SEO practices that every beginner must learn and implement are mentioned below.
1- Add the focus keyword in the introduction
2- Keep the content simple and precise
3- Provide the solution
4- Make sure you have entered the Meta description properly
5- The topic must be captivating and engaging
6- SEO Title must possess the keyword
Engage With Your Audience
Google loves to be authentic. Over the years, it makes sure to provide quality to its users. That’s why it prefers the sites in the SERP that ensure user engagement. You must allow your visitors to engage with you and send newsletters.
It not only improves the engagement rate of your blog but also paves the way to knowing about the interests of your audience. You must ask them about the issues they are facing. Hence, you can write on those topics to provide them with solutions.
Focus on Social Media
Social media has experienced immense growth in recent years. The evolution of Instagram and Facebook from entertainment to marketing platforms has been tremendous. Although they still resonate around their core purpose, you can build your social media audience to get associated benefits on your blog.
A loyal social media audience can bring long term advantages in the form of enhanced engagement and regular visits. When you receive traffic on your blog, monetization programs like Google Adsense will pay you higher sums.
Read More: Steps to Create Social Media Content for a Strong Online Presence
Analyze Competitors
Analyzing the competitors is also very important. Recall the point when I discussed picking up the low difficulty niche. There, I mentioned clearly that you have to follow the latest trends to stay in the competition.
As a beginner, you can’t really go into the market and determine what is selling hot, especially in the case of an eCommerce blog. You need to check what your competitors are doing and how they are targeting the audience.
In this way, you can have an idea of the important functional approaches you should implement to grow smoothly and seamlessly.
Build Backlinks
The last tip for this guide is that you should create as many backlinks as you can. However, the approach must be positive and authentic as Google and other search engines hate spamming. There are different organic ways of building backlinks.
1- Blogs outreach
2- Forum writing
3- Blog commenting
4- Profile backlinks
5- Guest posting
When it comes to forum writing, you have to research the forums that are related to the niche of your site. In this way, you can share your expertise there and add a link there to redirect the users to your site. A similar strategy is applied to comments and profile backlinks.
Guest posting is one of the key tactics to create backlinks. Some sites allow you to write for them. As a gift, they can provide you with the opportunity to add a link back to your site. Hence, you can improve the authority of your blog.
Read More: SEO Benefits of Guest Blogging
Final Thoughts
That’s all about essential blogging tips for beginners. I have mentioned all the key tactics in this guide. Now, it is up to you to understand and implement them properly to make sure that you can achieve the proposed outcomes. Research your niche and audience and find low-competition keywords and topics that resonate with the interest of your audience.
Write high quality content and focus on adding videos and infographics to make it more compelling and engaging. Next, you have to reach out to the large blogs that are related to your niche to get the backlinks. It not only improves the authority of your site but also takes it higher in the SERP.
