Every brand wishes to create a professional website that has the best UX design and is easy to navigate. Hotjar generates customer visual behavior insights to help organizations and individuals develop unique online user experiences. It helps you analyze website traffic and make data-driven decisions to improve user experience and sales.
You can clearly know how your users connect with your pages, which elements they’re ignoring, and on what buttons they clicked by using Hotjar. Its survey and feedback tool helps you to identify, what users are thinking about your website and what are their behaviors, to improve the user experience of your website.
Best Ways to Use Hotjar for Improved Web Experience
Creating a modern user experience design for your website is a lengthy process, as it needs continuous evaluation and enhancement of the products in a repetitive manner. This process includes creating attractive web and product designs that are far from user expectations. Here are the best ways to improve web user experience by using Hotjar:
Launching Surveys
It is one of the most useful ways for businesses to improve the website’s user experience with the help of Hotjar’s survey tool. This tool helps in creating and distributing targeted surveys to gain a better understanding of user needs, preferences, and challenges. It helps brands to discover the analytics about user behaviors, motivations, and frustrations to refine the user experience accordingly.
Hotjar allows you to create surveys that occurred at particular moments, such as checkouts or other relevant interactions. This feedback gives a clear understanding of the user experience and identifies those areas that need improvements. Through this you can make changes in your web design accordingly.
Identifying Low User Interactions
Hotjar easily discovers those webpages where users are not engaging effectively or are struggling to interact with it by analyzing clickthrough, conversion rates, and time spent on these webpages. The most common areas with low user engagement are contact forms, navigation bars, or call-to-action buttons.
Since most web designers presume these regions need to be simple, they don’t properly develop them, harming its user experience. Look for factors that reduce user interest, such as slow loading speed, unclear content, and poor user interface design.
You can reveal new opportunities to refine engagements, minimize bounce rates, and maximize conversions with the help of Hotjar.
Discovering Bugs and Issues
There are multiple web analytical tools that do not tell you about what actions users take on a specific webpage. You can only get general analytics of your website from these tools but do not get any deeper information about user interactions.
The Hotjar recordings feature allows you to record the sessions of your users and identify what they did and how your website looks to them. This feature is extremely useful in identifying bugs and design problems, evaluating where users get stuck, and understanding how the users interact with your website. You will see the frustration score of every single user from Hotjar’s recording dashboard to discover complicated webpages instantly.
Identifying Page Length and Structure
The page length of a web page also matters while designing an attractive user experience for your website. By using Hotjar, you can identify how far visitors scroll down on your web pages at an average rate. This helps you determine the page length of your website and align the content accordingly.
Its scroll maps feature highlights the number of visitors who scroll down to the bottom of the webpage. You can easily align the most important elements at the right places in the content like call-to-action buttons, discount offers, product information, payment plans, and more. It helps you to improve your web page’s structures according to user preferences.
Figure Out Why Users Are Leaving
It is extremely important to determine the reasons why users are leaving your website. Hotjar gives multiple patterns and trends from which you can identify why users are exiting your website. It helps you reveal those specific areas in which users are struggling or stuck with some features or offers.
You can improve your website’s user experience to fulfill visitors’ expectations to increase long-term growth and effective customer engagement. Hotjar solutions help organizations develop a spectacular user experience that suits their audience and establishes credibility with potential customers for business success.
Best Practices to Use Hotjar:
Hotjar is best for understanding the user behavior which helps web developers to identify those areas that need improvement in its design. You can use its recording feature to get analytics about user interactions, discover weak areas, and make data-driven decisions accordingly. You can make your website’s user experience more compelling by implementing the best practices that are given below:
Enhanced Content Placements
You can use Hotjar’s heatmap feature to discover those areas where users are interacting with your content. This helps determine which parts users are paying attention to and which they are ignoring. These insights might help you position content and design components to increase user engagement and conversion rates.
Improving Content Visibility
Brands can improve their website’s content visibility according to user behavior by using Hotjar’s scroll depth feature. This feature allows them to display how far their customers scroll on the webpage and determine those web pages where they are losing interest. It helps in improving the content and makes it more engaging to keep users connected for a longer time.
Monitoring User Interactions
Hotjar provides numerous user recording functionalities that enable you to analyze how users are interacting with your website. This helps you in understanding the customer behavior and their interests in your content to design the user experience accordingly. You can refine your website’s navigation styles and other weak areas to enhance the overall user experience.
The Summary
Hotjar is highly beneficial in improving the website’s user experience and customer interactions to increase the brand’s conversion rates. This tool provides robust features from which users can easily understand customer behavior and discover those areas that users interact with the most.
Companies can design their websites according to customer preferences and make that content more attractive to increase user engagement. You can improve your content placement strategies and position design elements according to these insights which result in improving user engagement and conversion rates.
