As a brand owner, I am well aware of the need for brand reputation management in this highly competitive world. You have to maintain a good image to make sure that you can get enough clients and customers to generate handsome revenue. Otherwise, you will end up with your plans and investments.
Again, the technology comes into play here as a large collection of proactive brand reputation management tools is available on the web. However, not all of them provide the desired level of functionality. Therefore, I have enlisted the top 10 best options that you can use to maintain the reputation of your company proactively.
Top 10 Tools for Proactive Brand Management
I have researched well and found the following 10 best tools for proactive brand reputation management. You must understand their features and other aspects to make the right decision.
1- Sprout Social
Sprout Social is one the top when it comes to best proactive brand reputation management tools. Generally, it is a social media engagement tool that possesses brand monitoring capabilities. It offers detailed analytics alongside providing several other advantages such as scheduling posts and team collaboration aspect.
In this way, you can check the status and online visibility of your brand on a regular basis. Ultimately, you can take the right steps to enhance your social media presence and prevent unwanted outcomes.
| Pros | Cons |
|---|---|
| Supports multiple platforms | Limited integration of historical data |
| Provides detailed analytics | |
| Can schedule posts | |
| Offers collaboration within the team | |
| Analyze the sentiments |
Pricing
- Standard: $199 per month
- Professional: $299 per month
- Advanced: $399 per month
- Enterprises: Custom quotes
2- Hootsuite
Hootsuite is another tremendous reputation management tool that provides seamless access to a large number of brand monitoring features. No matter if you are the owner of a large enterprise or have recently set up your company, you can use the potential of this platform for advanced benefits.
It lets you manage multiple social media accounts simultaneously. Further, you can have your hands on the detailed analytics reports of each account separately.
| Pros | Cons |
|---|---|
| Cross-platform compatibility | Requires learning curve |
| Customizable dashboard | |
| Free plan available | |
| Simple interface | |
| Cross platform compatibility |
Pricing
- Professional: $99 per month
- Team: $249 per month
- Enterprise: Custom
3- Birdeye.com
Birdeye.com has gained popularity for its AI integration and capabilities. While I have not personally used this platform so far, reviews have shown that it can be the best possible solution for businesses who are looking to improve their social media presence alongside protecting their brand reputation.
Its tools are widely capable of managing reviews as well as analyzing the feedback of customers. Hence, you can improve your social media engagement.
| Pros | Cons |
|---|---|
| Provides AI-generated insights | Can produce false positive results |
| Reveiw management is quite comprehensive | |
| Supports numerous locations | |
| Good feedback monitoring | |
| Set customizable alerts |
Pricing
Birdeye.com features a customized pricing strategy based on different factors such as your brand size, requirements, and location.
4- Podium
I have placed Podium among the best proactive reputation management tools because of its advanced functional capabilities. It not only works as a reputation management tool but also helps businesses manage their online reviews.
The Podium has a great tendency to engage with your customers through messaging to improve their experience with your brand. Hence, you can improve your overall presence which will ultimately take your company to an advanced level.
| Pros | Cons |
|---|---|
| Easy to use | Limited analytics |
| Can generate automated review invites | |
| Offers centralized messaging | |
| Real time notifications | |
| Can be integrated into different platforms |
Pricing
- Core: $399 per month
- Pro: $599 per month
- Signature: Custom
5- Awari
The social listening platform that has proved its functionalities in the world of proactive brand reputation management tools is no other than Awario. It can track the sites or platforms where your brand has been mentioned.
Hence, you can assess these reviews to determine which one is helpful for your company. Additionally, it gives you an understanding of public insights regarding your company. Hence, you can work to overcome the flaws.
| Pros | Cons |
|---|---|
| User-friendly interface | Can be expensive |
| Analyze the sentiments | |
| Comprehensive reports | |
| Multi-language support | |
| Multi language support |
Pricing
- Starter: $32.45 per month
- Pro: $99.60 per month
- Enterprises: $278.66 per month
Read More: Innovative Ways to Increase Brand Awareness Online
6- Brandwatch
Another comprehensive name among the top brand reputation management tools that have taken the world by storm is Brandwatch. It rose to popularity as a social media monitoring tool. The primary features of this tool include online presence tracking along with identifying the top influencers over the web.
Moreover, you can have your hands on the customers insights as well as the performance of your brand. As a result, you will be able to create a functional strategy to get over the competition and achieve the desired results.
| Pros | Cons |
|---|---|
| Almost no data inaccuracies | Free plan features are limited |
| Identify the influencers | |
| Active support | |
| 24/7 monitoring | |
| Complete dashboard |
Pricing
There are no fixed pricing plans for Brandwatch. You have to send the custom quote to make sure that you can have your hands on the personalized pricing strategy.
7- Mention
As the name represents, Mention is the brand reputation management tool that utilizes the power of AI generated insights to analyze the sentiments of the customers. In addition, It offers real time alerts to help you manage your online presence and reputation.
The larger data integrated into this platform can help you track the mentions of your company over the web as well as social platforms. Ultimately, you can generate a comprehensive strategy to identify your flaws and achieve the results.
| Pros | Cons |
|---|---|
| Features larger data | Not good for beginners |
| No false positive outcomes | |
| Supports multiple integration | |
| Comprehsnive reports | |
| Provide alerts in real time |
Pricing
- Solo: $49 per month
- Pro: $99 per month
- Pro Plus: $179 per month
- Company Plan: Custom
8- Brand24
It may seem to be a bit odd to find Brand24 so down in this rundown of the best proactive reputation management tools because of its incredible features. It provides you with real time reports of your brand mentions across the web.
In this way, you can stay informed about the reviews and feedback of your customers across the globe. It will help you point out your drawbacks and make decisions that are beneficial for your brand.
| Pros | Cons |
| Produce detailed reports | Minimal integration |
| No learning curve for new users | |
| Best for large businesses | |
| Advanced features | |
| Can be customized easily |
Pricing
- Individual: $119 per month
- Team: $159 per month
- Pro: $239 per month
- Enterprises: $399 per month
9- ReviewTrackers 88k
If you are looking for a proactive brand reputation management tool with user friendly interface at an affordable price, ReviewTrackers is the best possible solution. It is designed specifically to monitor and manage the online reviews of your brand.
This tool possesses the potential of sentiment analysis and generates comprehensive reports to help businesses have their hands on all important metrics. Hence, they can play a significant part in online reputation management.
| Pros | Cons |
| Offers review monitoring feature | Occasional bugs |
| Good for beginners | |
| AI generated insights | |
| Sentiment analysis | |
| Large data integration |
Pricing
ReviewTracker also does not provide any fixed plan. You have to contact the sales department and ask for a demo to understand its features.
10- Google Alerts
Lastly, I come up with Google Alerts in this best brand reputation management tools list. It is a free tool, provided by Google to help businesses manage their reputation online. It sends you notifications as soon as your brand is mentioned somewhere on the web.
Ultimately, you will be able to stay updated with any content related to your business. However, this tool has some drawbacks like poor social media monitoring which makes it an unworthy choice for large enterprises.
| Pros | Cons |
|---|---|
| Free to use | Cannot monitor social media |
| Real time notifications | |
| Simple interface | |
| Personalized alerts | |
| Simple setup |
Pricing
I have already explained that Google Alerts are completely free of cost to make sure small businesses can use its potential easily.
Final Thoughts
That’s all about the top 10 best tools for proactive brand reputation management. All the names mentioned in this guide are proven to be the best as they can monitor the online presence of your brand and provide you with detailed analytics. Hence, you can take the right steps to manage the reputation of your company across the globe.
However, it is necessary to understand your requirements and preferences to make sure that you can have your hands on the right tool. Determine the technical aspects of the tool you are going to purchase as it will give you insights in their ease of use.
