Rank tracking software is highly beneficial for SEO professionals, as it helps them analyze the rankings of their websites on multiple search engines. These tools highlight how web content targets the audience via specific search queries. It also helps you determine how other websites rank their content and what is working for them.
There are numerous best rank tracking software in the market, so it is necessary to determine which software is best for you. You can also evaluate these software according to your needs and analyze if they offer the features you need.
If you are not sure how to choose the right tool, Our CEO Fawad Malik has recently published a blog post, “Tips For Choosing The Best Rank Tracking Software“, that could be a helping hand for you.
What Is Rank-Tracking Software?
These are the SEO tools that are beneficial in monitoring how a specific webpage or website improves its rankings in search engine results for specific keywords. These tools offer numerous features, including competitor analysis, analytical reports, search engine result page (SERP) monitoring, keyword performance tracking, query search volume, etc. These software provide valuable analytics that help in effective search engine optimization.
There are many types of SEO tools that have a lot of similarities with keyword research tools, but these tools only provide the search volume and competition of the queries. These tools do not provide any information related to your website’s rankings. It is essential to understand all the SEO tools and their functionalities properly, otherwise you will be confused while selecting the best rank tracking software for your website.
You can improve your SEO strategies, evaluate numerous areas to improve, and increase your search engine rankings, by adopting rank tracking software.
Top 10 Best Rank Tracking Software
Here is a list of the top 10 best rank tracking software you can consider for your next SEO project:
1. Semrush
Semrush is the best SEO tool, as it provides a wide variety of services related to search engine optimization. It comes with a combination of premium functions with innovative technologies. It offers a wide range of keyword performance and rank-tracking features with interactive dashboard designs to digital marketing teams that are highly effective for them in optimizing their SEO efforts.
It provides 5 competitor analysis tools, from which you can execute numerous rank-checking actions such as bulk keyword analysis, site audits, topic research, brand monitoring, social analytics, and trend monitoring.
2. Ahrefs
It is one of the best rank tracking software as it is extremely popular among digital marketers and SEO professionals. Its complete toolset provides exact and real-world analytics of keyword rankings, search volumes, and content performance. Its keyword research function provides results like click volumes, top SERP results, CPC estimation, and webpage rankings based on traffic volume. You can read our Guide To Using Ahrefs Backlink Checker to get most out of your Ahrefs subscription.
Ahrefs is packed with other multiple features like keyword tracking, backlink analysis, and content optimization. It allows users to improve their SEO strategies and increase their online visibility. You can find current trends, track competitors, and improve your content for better search engine rankings.
3. Moz Pro
This rank-tracking software is best for multiple digital marketing operations, and it has a vast range of tools with effective SEO combinations. It is extremely beneficial in product research with robust integration with third-party applications. You can connect it to multiple applications by using APIs. It is a well-established tool in the field of SEO. It helps users in search engine rank tracking, keyword suggestions, website evaluation, and competitor analysis.
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It provides accurate results in every task, and that is why it has been dominating the market for 2 decades. The optimization score is extremely helpful in improving your website’s rankings, as it gives to your website based on individual keyword analysis. It evaluates how many times you have used a specific keyword on your webpage, where it is effective, and where it is damaging your web rankings.
4. SEO Tester Online
SEO Tester Online contains tools like SEO checker, SEO spider, SERP checker, Keyword explorer, SEO editor, and more. Its tools provide detailed analytical reports on technical issues, that your website is facing, and hold the ability to fix them. It also provides valuable information on webpages with meta descriptions that are less than 50 or above 160 characters, pages with rough codes, and images without any alt text.
You can check your website rankings from it, and it provides a complete insightful report, that covers weak areas of your website in improving it, and provides competitor analysis on how they are raising their website. Its lead generation tool enables you to download reports in PDF format, and you can also customize these reports according to your choice, as it suggests simple ways to increase your website rankings.
5. Nozzle
Nozzle provides services as the best rank tracking software and is considered the most powerful rank tracker, as it gives a lot of valuable information based on the performance of the webpage. It has a user-friendly dashboard, and the reporting widgets are highly responsive, and you can customize them according to your own choice. It shows data about keyword and webpage performance, PPC values, search volumes, and other related information in the form of graphs.
You can also filter some key metrics according to your needs. It also provides AI-based predictions and recommendations that help users maintain the competitiveness of their websites. Its dashboard is easy to navigate, and its reports are difficult to export, as you need to copy the tables and paste them into the Excel file.
6. Advanced Web Ranking
Advanced Web Ranking tool is highly beneficial in evaluating keyword rankings, search volumes, and content performance. Its advanced features include automatic keyword tracking, competitor analysis, and customized reports, that help users improve their SEO strategies and increase their online visibility. It provides interactive dashboards and data segmentation that include robust filtering options, which helps users analyze the data effectively.
You can also connect Google Analytics and Google Search Console to improve your search rankings effectively. It is highly suitable for all kinds of businesses who want to maximize their search engine rankings and gain more traffic to their website. The main disadvantage of this tool is its keyword tools are not as effective as compared to its other services, and it could be an expensive option.
7. SE Ranking
SE Ranking comes with every tool you require to improve your website rankings on multiple search engines. Its most important services are keyword research, website audits, content creation, on-page SEO analysis, backlink evaluation, and website rank tracking. It provides more exact and real-world data to improve your website rankings. You can add a website URL, and select the right search engine, it will provide keyword suggestions so you can make a list of them.
You can also customize the setting by opening the advanced settings window, where you can add more than 20 competitors to monitor their rankings and develop your SEO strategy accordingly. You can also gain keyword search volumes and traffic evaluation for the collection of keywords and connect it to Google Analytics and Google Search Console.
8. SEO PowerSuite’s Rank Tracker
SEO PowerSuite is one of the most effective rank tracker software, as it monitors your website rankings on almost 600 multiple search engines. It is a downloadable software instead of a browser-based one. It provides unlimited keyword monitoring, and rank scheduling to all plans that users have subscribed to. Besides its effectiveness, its features are limited as compared to other best rank tracking software.
It does not provide some of the key features like website analysis, competitor research, and SERP analysis. It has a simple interface, that is easy to navigate, and users can personalize its dashboard.
9. Mangools
This rank-tracking software best suits the user who requires limited keyword tracking according to their needs. It provides 5 robust tools such as keyword finder, SERP Checker, Link Miner, and Site Profiler. All these tools are extremely beneficial and responsive. Every feature has a dashboard that is easy to manage and provides real-time data.
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It helps your website to rank effectively on search engines. It provides keyword research, competitor analysis, rank tracking, backlink research, and website monitoring. With its interactive data visualization, these provide you with almost all white label capabilities, as it provides efficient performance monitoring features.
10. Keyword.com
It is a simple tool but best for those users, who want a cheap option. It also provides a free trial period to its users before acquiring a subscription. The Forever Free plan can only be used as keyword tracking, and you can track only 10 keywords daily. Its free users can also use it to monitor current trends, CPC estimation, competitor ratings, and traffic sources.
Its paid plan offers complete white-label reporting, API access, keyword suggestions, and effective integration with Google Search Console, Google Analytics, and Google Looker Studio.
Final Thoughts
These best rank-tracking software are extremely helpful for SEO professionals, as they help effectively monitor a website’s rankings on search engines. It also provides tips on improving the website ranking on search engines, and you can also change your SEO strategies accordingly.
These tools also integrate with the most popular platforms like Google Search Console and Google Analytics, which provide more real-time analytical reports, and suggestions to improve your web rankings. You can identify what is working and what’s not in your SEO efforts, and you can also identify keyword rankings across multiple search engines.
Consult with experts at WebTech Solutions for website audit or to monitor and improve rankings of your business website or personal blog.
