Artificial Intelligence is now helping almost every big and small industry in the world. You can explore any field and you’ll find dozens of AI tools optimizing tasks for people. The field of marketing is no exception. Marketing professionals are now automating things with the help of these tools so that they spend more time on creativity and less time on general tasks like content management.
If you’re also a marketer, you can use these 10 best AI tools for marketing that I am going to discuss in this article. Let’s begin.
Top 10 AI Tools for Marketing Professionals
When we speak about marketing, we’re discussing a huge industry with different sectors. These sectors include management, content creation and publishing, advertising and analysis, etc.
The tools that I’m about to discuss below help out with some of these major sectors.
1. ChatGPT:
The project journey of a marketing professional begins with coming up with creative ideas. ChatGPT is one of the best tools that can be used for this purpose. This tool is so popular that it does not require any introduction.
When it comes to having creative ideas, ChatGPT can help in many ways. It can create the exact creative ideas you need about the project you’re working on. The best thing about this tool is that you only need to provide prompts in simple language and it will give you a bunch of different ideas for working on. You can also use different ChatGPT plugins to enhance productivity.
Key Features:
- It uses high-end AI algorithms.
- Easy to work with
- Readily available both on browser and app form.
Pricing:
- Free: $0
- Plus: $20/month
- Pro: $200/month
- Team: $30/month/user
- Enterprise: Custom
2. Jasper AI:
If you ask a marketer what one of the most important factors in marketing is, he’ll probably tell you “well-written content”. Whether the content is for blog posts or advertisement captions, Jasper AI can help marketers write it.
It is an AI-based writing assistant tool designed to create content according to the needs and requirements of users. The tool works on the basis of advanced natural language processing and machine learning to craft content that is of high quality.
Key Features:
- Write blog posts that are fully SEO-optimized
- Write engaging and catchy ad content
- Free trial available for starters.
Pricing:
- Creator: $49/month/seat
- Pro: $69/month/seat
- Business: Custom
3. ElevenLabs:
The next tool that I am going to add to the list of top AI tools for marketing is ElevenLabs. It is an efficient tool that marketers can use to create high-quality voiceovers with the help of Artificial Intelligence. Adding high-quality voiceovers in relevant videos helps with boosting engagement to a great extent and this tool can be helpful with that.
It is a very easy-to-use tool. People only have to provide plain text to it. The tool will analyze the text using its algorithms and then generate a quality voice-over that users can add to any video.
Key Features:
- Very realistic AI voices.
- The voiceover is created with the text that you provide.
- Multilingual support is available.
Pricing:
- Free: $0
- Starter: $5/month
- Creator: $22/month
- Pro: $99/month
4. Persado:
The way you deliver a message matters a lot in the world of marketing. Marketing professionals have to make sure that their message is relevant to the right audience and delivers the emotions in the right way. That’s what Persado is helping out people with.
It is an AI-based marketing language platform that is built to enhance the effectiveness of brand messaging. It adds the element of emotionality to the message so that the recipient can get engaged in the content. It helps with creating a lasting impression on the audience and creates brand loyalty.
Key Features:
- Creates emotionally engaging and on-brand content in seconds.
- Advanced language-trained transformer models
- Extremely easy to utilize
Pricing:
Persad has custom pricing plans.
5. HubSpot AI CRM:
Besides creating quality content, having proper customer relationships is also important for marketers. That’s when HubSpot AI CRM comes in. The tool basically uses Artificial Intelligence in order to help you deal with customer-related data easily.
You can view all of your messages including emails in one shared inbox that is visible to all of your team. Besides that, it allows unifying customer data with different tools to get better results. You also get AI-driven insights related to customer data so that you can improve relationships.
Key Features:
- Shared inbox for teams
- AI-powered insights
- Align your data and teams on a single customer platform.
Pricing:
HubSpot AI CRM is included in the pricing package of any other HubSpot tool such as Sales Hub.
6. Smartly.io:
Advertising is a big part of the marketing world and people are now using tools to automate it. Smartly.io is one of these tools. It is designed to help people automate their advertising campaigns in order to get the best results. It is a complete suite of tools and all the tools are focused on marketing and advertising.
Its unified creative suite helps simplify ad production for both open and closed web platforms. Besides that, it also improves team collaboration so that people can work more efficiently.
Key Features:
- Easily automate ad creation and testing.
- Creative suite for simplifying ad production.
- Easy and effective collaboration.
Pricing:
Smartly.io does not have a direct pricing plan. Instead, it charges a percentage of your monthly ad spend according to the selected service level.
7. Synthesia:
We all know that AI-generated videos are becoming a normal thing. As a marketer, you can also use these videos for marketing purposes. Synthesia is one of the top AI tools for marketing that will help you out with it.
It is an efficient tool that can help you create quality videos with the help of Artificial Intelligence within a matter of seconds. You can provide the tool with text guidelines about what type of video you want and the tool will do the rest of the job for you. Besides that, it can also add voiceovers to the videos as well.
Key Features:
- Creates studio-quality videos
- Easily create videos by providing text-based prompts
- Voiceovers in 140+ languages
Pricing:
- Starter: $18/month
- Creator: $64/month
- Enterprise: Custom
8. DALL-E 3:
As a marketing expert, you know the importance of high-quality images and graphics. If you’re looking for an AI tool that can create these visuals for you automatically, you should definitely try out DALL-E 3. It is an AI-based tool provided by OpenAI that can create accurate and high-resolution images for you.
You can create any type of visual with this tool and then use it in your marketing campaigns. DALL-E 3 has revolutionized the way people create graphics and use them for different purposes. The tool is very easy to use and you won’t have any major issues while creating visuals with it.
Key Features:
- High-quality visuals
- Easy-to-use prompt-based functionality
- Understands prompts details more accurately.
Pricing:
DALL-E comes with premium versions of ChatGPT. Here are their details:
- Free: $0
- Plus: $20/month
- Pro: $200/month
- Team: $30/month
- Enterprise: Custom
9. Surfer AI:
Another AI-based tool that you can use for creating ranking content is Surfer AI. Marketers can utilize this software solution to create articles that have the potential to get high traffic. High traffic means more opportunities to generate leads.
According to the tool’s official webpage, you’ll be able to create an article in less than 20 minutes with this tool and it will be ten times cheaper than using a writer. The whole writing process is easier with this tool as well. You only have to follow a few simple steps and the article will be ready for you.
Key Features:
- Easy and simple writing procedure
- Fast writing
- Works on advanced AI algorithms
Pricing:
- Essential: $99/month
- Scale: $219/month
- Enterprise: Custom
10. Delve AI:
As a marketer, you understand how important it is to create a proper buyer persona in order to make every campaign successful. Delve AI is now helping people create this persona with the help of Artificial Intelligence. You can now create personas that are properly data-driven in order to bring the best results.
The special thing about this platform is that it does not only focus on creating customer personas. You can also create personas of competitors as well as employees. The tool integrates with a bunch of different platforms such as Shopify in order to provide better functionality.
Key Features:
- Personas are AI-powered
- Create personas of competitors and clients
- Integration with useful tools.
Pricing:
- Customer Persona (2,000 contacts): $1400/year
- Website Persona + Competitor Persona (Business, single website, 15,000 monthly visits): $89/month
- Website Persona + Competitor Persona (Agency, 5 websites): $299/month
- Social Persona (1 domain): $129/month
Conclusion
The marketing field is evolving fast and marketers require automating tasks in order to be more efficient. There are many AI tools for marketing professionals out there that are designed to automate things.
These tools are related to everything ranging from content creation to management. As a marketer, pick any of the discussed tools that you need and start getting better results from your marketing campaigns.
Frequently Asked Questions (FAQs)
How can AI be used in Marketing?
AI can be used in marketing in different ways. It assists with content creation, segmentation, and ad automation. Many marketers are now using AI-based tools to enjoy such benefits.
What is the best example of AI in marketing?
There are several examples that explain the use of AI in this industry. One of the best examples is using ChatGPT to get content ideas. Using tools like ElevenLabs for AI-based voiceover generation is another example.
How to use AI tools in Digital Marketing?
Digital Marketing is all about creating and publishing quality content on digital platforms such as social media. So, the best way you can use AI here is by creating high-quality content with it. Also, some AI-based tools help with content management as well.
Is Canva an AI tool?
Canva itself isn’t an AI tool. It is a graphic design solution built for easy designing tasks. However, it has some AI features that help people create designs in a better way.
