Ahrefs Pricing – What You Get & How to Choose

Ahrefs is one of the best platforms to perform several crucial SEO operations. You can use the potential of this platform to boost the SERP rankings of your site as well as to accomplish your clients’ projects.

However, when it comes to Ahrefs pricing, everyone gets stuck as they are unable to assess what they can get from its different plans. If you are also struggling with this issue, this guide is the right place for you.

I have explained all the pricing plans of Ahrefs alongside the details of the tools you will get. In this way, you can make an informed decision on how to pick the suitable one.

Ahrefs Pricing Details of Different Plans

The following section will provide you with a comprehensive overview of the different pricing plans of Ahrefs along with their pricing details.

1- Lite

The Lite plan of Ahrefs is best considered for early startups and small businesses. Additionally, you can purchase this plan to accomplish your hobby projects. The pricing details and key features of this plan are below.

Pricing

• Monthly Plan: $129 per month
• Annual Plan: $108 per month

Key Features

What You Get?

This plan unlocks several exciting Ahrefs tools to make sure you can perform the off-page SEO of your site in a more effective manner. According to the official site, the Lite plan provides you with the following built-in tools.

• Dashboard: For a comprehensive overview of the project
• Site Explorer: To find the backlinks and keywords of your site
• Keywords Explorer: This tool is available to find keywords with low competition and high search volume.
• Site Audit: You can use it to check the site’s health as well as broken links.
• Rank Tracker: To determine the position of your keywords in the SERP.
• Competitive Analysis: This lets you explore the SEO strategies of your competitors.
• SERP History: Provides insights related to the position of your keywords in the SERP for a particular period of time.
• Page Inspect: Ahrefs has added this tool so that you can check the errors in your site pages.

Ahrefs is also planning to add some more tools to its Lite membership plan, which are Local SEO, Always-On Audit, and Ahrefs Web Analytics. Thus, you can pocket massive advantages with this platform.

Read More: A Guide to Using Ahrefs Backlink Checker

2- Standard

If you are a freelance SEO expert or a marketing consultant, you can purchase the Ahrefs Standard plan. It allows you to handle 20 projects in a single month. The best part about this plan is that it is highly budget-friendly.

Pricing

• Monthly Plan: $249 per month
• Annual Plan: $208 per month

What You Get?

Ahrefs has added all the tools available in its Lite plan to the Standard plan. The Keyword Clusters tool will also be available here. In addition, you can benefit from some additional tools.

• Portfolios: It helps you learn about the SEO performance of different domains, URLs, and folders.
• Content Explorer: Provides you with content ideas and ways to interlink your articles for better on-page SEO.
• Batch Analysis: This tool increases the Ahrefs metrics to more than 200.
• SERP Comparison: You can analyze the position of the same keyword in SERP on different dates.

3- Advanced

If you are a small marketing team leader, the Ahrefs Advanced plan is of great use. Besides the basic tools, you can utilize the potential of the latest tools. The credits are unlimited for all the users you will add.

Pricing

• Monthly Plan: $449 per month
• Annual Plan: $374 per month

4- What You Get?

While the tools available in the Advanced Plan comprise the ones present in the Standard Plan, additional aspects are:

• Looker Studio integration
• Web Explorer
• Agency directory listing
• Search Volume of Images, Video, and News

5- Enterprise

Ahrefs has considered the requirements of larger enterprises and launched its Enterprise Plan. It can be customized to your requirements so that you can pocket the maximum advantages.

Pricing

• Annual Plan: $14,990 per year

What You Get?

All the tools that are available in Lite, Standard, and Advanced membership plans are integrated into the Enterprise plan. Further, other tools to be added are below.

• API: You can learn about the data with the help of Ahrefs APIs
• AI Content Grader: It detects the AI content and lets you find the key areas of improvement.
• Pay by invoice: You can make payments with the help of invoices.
• Audit log: This feature is designed to track users’ activities.
• Access management: You can change the access permissions for your team members.
• SSO: It enables the single sign-on feature

Additional Features of Basic Tools:

How To Choose the Ahrefs Plan?

While Ahrefs pricing plays a key role in influencing your purchase decision, some other factors also contribute their part. I have detailed some points that can help you pick the best plan to improve your SEO skills.

Expertise

If you are a beginner, you must use the potential of the Lite plan as it is very cheap and provides you with all the essential tools. Experts and professionals must look for other plans based on their preferences and budget.

Requirements

Your requirements also matter when it comes to subscribing to the premium plans of Ahrefs. If you are running an enterprise, you must buy the top tier plan. However, if you are a small SEO professional, a Standard or Advanced plan will be the most suitable choice.

Monthly vs Annual Subscription

Another thing to determine is whether a monthly plan will be suitable for you or if you should look for annual subscriptions. If you are working on short term projects, monthly plans will be a better option. However, long term projects will take a great toll on time. So, you should purchase an annual plan.

Final Thoughts

These are the details about Ahrefs pricing and what you will get in different premium subscriptions. It is important to consider your requirements and experience level so that you can make the right purchase decision and get the most out of your money. 

The Lite plan is suitable for beginners and small project handlers. However, professionals and marketing consultants should look for Standard or Advanced plans. The Enterprise plan is designed specifically for larger companies. On a final note, you have to take care of your budgeting limit to avoid breaking the bank.

Fawad Malik

Fawad Malik is the founder and CEO of WebTech Solutions, a leading digital marketing agency based in Pakistan, Spain, USA, UK. He has started digital marketing in 2013 and transformed the company into a reliable and trustworthy digital marketing landscape with his extensive digital marketing knowledge and skills.