Thousands of online stores and eCommerce websites are launched every year. According to Forbes, almost 23% of retail purchases are expected to take place online by 2027.
In this highly competitive marketplace, there is no shortage of options for beginners when it comes to choosing the right eCommerce platform. As almost 30.7 million eCommerce websites out there around the globe, WooCommerce is commonly used by most of them as it offers several awesome features like flexibility, ease of use, scalability, etc.
To make your online store successful, you need to make sure that you are working with a platform that has an easy-to-use and clutter-free interface and is also very easy to use for your customers.
What is WooCommerce?
WooCommerce is a WordPress plugin that is used to create and manage online stores in the best possible way. Almost 3.6 million online stores are built with WooCommerce.
With a lot of important features, reasonable levels, flexibility, and scalability, it is one of the best platforms to get started effectively. It is the most effective and popular plugin for WordPress, offering great SEO value and making eCommerce easier than ever before.
WooCommerce Pros and Cons
| Pros | Cons |
|---|---|
| Free | Only for WordPress users |
| Open source for customization | Proper learning required for some features |
| Free and paid themes | You must have paid hosting to use it |
| Mobile app | |
| SEO features | |
| Good for both digital and physical products |
Advantages of Choosing WooCommerce as your eCommerce Platform
Scroll through the article and find several solid reasons why you should choose WooCommerce for your new eCommerce business to stand out.
It is Free to Use
When it comes to designing and developing an online store, budget is one of the most important factors to consider. There are countless eCommerce apps and platforms that range from free to thousands of bucks per year.
Luckily, WooCommerce costs nothing when you choose it as your eCommerce platform. You just need to download & install it on your WordPress site and get started immediately.
From viewing past & open orders and delivery status to tax settings, inventory management, and shipping options, it has everything that a professional online store needs to thrive.
Simple to Use and Intuitive UI
This amazing eCommerce platform is very easy to download, install, set up, and use. Even beginners can use it easily without having basic web design skills and expertise, thanks to its intuitive and easy-to-use UI. WooCommerce allows you to edit and customize every part of your online store. From customizing the homepage design to other important aspects of your store, you can do it all yourself.
As designing an appealing and professional-looking eCommerce store takes a lot of time and effort, WooCommerce makes it easier than ever before. It helps you design an awesome and visually appealing online store of your choice.
Check out these Best Free eCommerce Tools to grow your online store.
Customization
There are countless free and paid extensions out there that can add great features to your eCommerce stores. WooCommerce is one of the most famous and trusted platforms around the world as it comes with excellent customization features that let you add third-party extensions and plugins to make your online store stand out. You can easily integrate outside apps and extensions like payment gateways, reporting, marketing, and so on without facing issues.
It is a Modular
As everyone knows WooCommerce is a WordPress plugin, it comes with a rich set of amazing features that can easily be extended by using other plugins and add-ons. It comes with a lot of plugins, themes, and eCommerce-specific extensions that can make things a lot easier for you.
The beauty of a modular system is that it comes with a community of professional developers who develop extensions to add specific functionalities to a particular app or plugin. The availability of plugins (most of them are free) makes WooCommerce a perfect eCommerce platform for everyone who wants to build a new online store.
Powerful Analytics Tools
In this digital world, analytics is one of the most important assets for every business. It is the best way to get useful data and insights into how your eCommerce website or online store is performing. The more you know about your business and the products offered, the better you can make fertile changes accordingly.
WooCommerce comes with a powerful analytics tool that helps you get a better analysis of your customers and your business to optimize your business and marketing strategies for better outcomes. You can also integrate Google Analytics to get more accurate data and insights.
Here is the list of of some Best Data Analytics Tools that you can also use for your online store.
Wide Range of Themes
An eCommerce store must be appealing and alluring enough to grab the attention of users and keep them engaged for longer. WooCommerce helps you make the overall layout and appearance of your store by offering a wide range of free eCommerce-specific themes. You don’t need to be an expert developer to customize WooCommerce themes as you can do it with little to no technical & programming skills.
Final Thoughts
The well-known e-commerce software WooCommerce is only compatible with WordPress websites. You can create an online store, promote and sell goods and services, safely take payments, handle shipping, and track the effectiveness of your website’s e-commerce using the free WooCommerce plug-in.
WooCommerce is one of the most adaptable e-commerce platforms right now because of its open-source architecture and thousands of third-party integrations.
