Tips for Generating High-Quality Leads with Inbound Marketing
In the present era, making someone trust your brand and buy is highly difficult. And using ads for your products and services marketing makes the selling process more challenging. Here, you need to leverage inbound marketing to generate high-quality leads. And if you don’t have sound ideas on inbound marketing, simply go through the article to equip yourself with the best inbound marketing techniques.
What Is a Lead Generation Strategy?
Getting your customer’s contact information to communicate with them in the future for marketing purposes is called lead generation strategy. A lead generation strategy causes endless benefits like:
- Increasing your product/service sales.
- Building an email list of the target audience or customers.
- Personalizing your marketing efforts.
5 Tips to Generate Leads with Inbound Marketing
If you don’t know how to generate leads through inbound marketing, here are five tips to help you in this process.
1- Using a Landing Page
A landing page provides your potential audience with information about a product or service and help you get their contact information. It’s considered a top-notch inbound marketing strategy for lead generation. However, you need to consider certain factors for creating a high-quality landing page.
- Creating a clear and concise headline that is based on your product USP.
- Writing highly engaging copy that will persuade the target audience to take your desired action (filling out the form with their contact information).
- Head-turning images and visuals to grab the attention.
- A strong CTA (call-to-action) that convinces the user to take the next step.
- Social proof like reviews and feedback from your previous customers.
After writing a landing page based on the above points, optimizing it is also necessary. It includes a few elements like conducting A/B testing. A/B testing helps you determine the potency of the content (headline, images, CTA, and copy). The other landing page’s optimization factors are given below:
- Ensuring the mobile-friendliness and load speed of the landing page.
- Utilizing CRO (conversion rate optimization) design principles.
2- Social Media Channels
According to Global WebIndex, 54% of users use social media to research products. Also, everyone is available on social media (as you already know). Therefore, social media is the best platform to generate leads.
To create leads for social media, you need to first figure out the platform of your target audience. For example, whether it uses Facebook, Instagram, Twitter, LinkedIn, or any other platform. Based on your specific social media platform, you need to create high-quality content. Consider the following tips for creating top-notch content:
- Creating content following the preferences of the target audience.
- Availing social media Ads to quickly target the audience.
- Building a relationship with the audience by replying to their comments.
- Analyzing the social media metrics and insights and adjusting your marketing approaches accordingly.
3- Utilizing Effective Email Marketing
Email marketing is also a great way to generate leads. It helps you nurture your relationship with the audience while convincing them to buy products from you. It also compels your brand’s subscribers to take the next step of buying products from you.
However, you need to craft a highly converting email otherwise you won’t achieve the desired outcome. For creating a premium-quality email, consider the following tips:
- Offer incentives or discounts to your users in case they subscribe to your email list.
- To get visitor contact information, add a form link in your email.
- Keep convincing your social media followers to join your email list via posting.
- Creating highly converting email content
Make sure to create compelling and converting content for your email. If you don’t know how to create such type of content, simply consider the following tips:
- Write a persuasive subject line that convinces your audience to take the next step.
- Write fluff-free copy based on a clear tone.
- Add a clear and compelling CTA in your email to convince your audience to take the desired action.
4- SEO Approaches
Search Engine Optimization helps the content to organically rank in SERP (search result pages). With its ranking procedure, it helps a business to get traffic and enhances its brand visibility. Moreover, your website/online platform gets the targeted audience with a high chance of converting them into paying customers using SEO. Following the following strategy, you can create high-quality leads with SEO:
- Keyword Research: Keywords are words or phrases that potential customers are using to sort out their queries or find relevant products on a search engine. By searching these keywords and incorporating them on your website, you can get your services/products visible in front of your audience and convince them to make a purchase decision.
- On-Page Optimization: Here, you optimize the whole content of your website, including meta tags (meta title and description), images, heading tags, and the page’s written content. Just adding keywords isn’t enough to optimize the content, you should internal and external links and write informative content following your audience’s tastes and preferences.
- Link Building: Obtaining high-quality external links from reputable sources is called link building. By contacting other websites and building a relationship with them, you can do link-building.
Read Also: Guide to Using LSI Keywords for Improving Your SEO
5- Content Marketing
Content marketing keeps your potential customers engaged with your brand. It also increases customer loyalty. There are multiple forms of content that you can use to generate leads, such as blog posts, white papers, videos, webinars, podcasts, and eBooks.
You need to select the right channel to convey your message to your target audience so you can engage them with your brand. Moreover, you need to follow the right strategies to promote your content. The following are the tips you can use to market your content:
- Using search engine optimization to rank your blogs/articles on a search engine.
- Posting content on social media for marketing approaches.
- Guest posting on different sites according to your niche.
- Email marketing to increase subscribers on your website.
Final Thoughts
Generating high-quality leads using inbound marketing strategies ensures business success. So, to help you generate premium leads, the most tested tips are explained above, landing page, social media marketing, email marketing, and SEO strategies. However, you should adopt any of these as per your marketing goals and objectives.
How Martech Works for Boosting E-commerce Sales
In the ever-changing realm of e-commerce, where customer expectations are constantly increasing and competition is fierce, the intersection of technology and marketing is referred to as Martech. But what exactly does Martech encompass, and how can it revolutionize the e-commerce sector? Martech involves leveraging technology to streamline and enhance marketing endeavors, and when applied effectively, it has the potential to elevate e-commerce sales significantly. Companies embracing Martech can gauge their marketing objectives and devise data-driven strategies, enhancing marketing performance and fostering business expansion through well-calculated marketing initiatives.
What is Martech for E-commerce?
Martech represents the fusion of technology and marketing, where technological tools are harnessed to streamline and improve marketing strategies and activities. E-commerce technology refers to digital tools specifically created to assist businesses in promoting their e-commerce platforms. These tools streamline marketing processes, enhancing the efficiency of promoting your company and products. Various martech tools and platforms offer assistance in different tasks such as designing visual ad elements and automating email campaigns.
Martech Works for Boosting E-commerce Sales
Marketing technology (Martech) plays a pivotal role in increasing e-commerce sales. It is beneficial for supporting you in promoting your business and managing your e-commerce sales. Here are just a handful of ways that martech works to boost your E-commerce sales:
- Manage Leads
- Automate Emails
- Manage Social Media
- Analyze Data
- Provide Customer Support
- Helps to Create Content
Manage Leads
Effectively managing your leads is a crucial aspect of online marketing, particularly in e-commerce. Immediate interest in your store may be unique, necessitating continuous efforts to engage and guide potential customers toward conversion. Utilizing marketing technology (Martech) is instrumental in monitoring all leads on your website, discerning their origins, pinpointing their product preferences, and more. This valuable information allows you to understand customer desires and adapt strategies to generate more leads in the future. Martech tools also play a pivotal role in nurturing leads towards conversions, offering diverse functionalities, such as targeting marketing efforts specifically toward returning visitors to your website. Overall, martech is an invaluable resource for tracking and fostering leads on their journey to becoming loyal customers. Here are some other review martech tools to consider:
- Brand24
- MarketingCloudFX
- Trustpilot
Automate Emails
Email marketing is one of the most effective channels for connecting large audiences with genuine interest in your offerings. By strategically placing subscription forms across your website, individuals can sign up to receive your emails. Subsequently, employing marketing technology (Martech) can significantly enhance and streamline your email campaigns. Manually managing an extensive email campaign can be a daunting task. Crafting individual emails for each user on your list while striving to personalize them is laborious. Martech comes to the rescue by automating these tasks. Although you retain control over the email design, martech enhances efficiency by offering graphic design options that might otherwise be inaccessible. With various martech tools, you can automatically dispatch emails to your entire list. Here is a list of some of the best email tools:
- SendinBlue
- MarketingCloudFX
- Mailchimp
Read Also: A Comprehensive Guide to AI for Amazon Sellers
Manage Social Media
Social media is among the most effective platforms for reaching a substantial online audience. Most 54% of users use social media for product research, making it an ideal platform for promoting your e-commerce website. Incorporating Martech tools can enhance your social media marketing efforts. Initially, employ various tools for content creation, such as designing infographics and videos for your social media page. Additionally, leverage a social media management platform to establish a content calendar. You can strategically schedule posts to go live at specific times with a content calendar. This allows you to plan and create all your posts at the beginning of the week, ensuring a consistent and regular posting schedule without daily social media management. A few examples of great martech for social media are:
- Buffer
- SocialPilot
- Hootsuite
Analyze Data
Effective marketing campaigns rely on essential data. To ensure success, it is crucial to align tactics with audience behavior, necessitating the tracking and analyzing such behavior. Utilizing Marketing Technology (Martech) proves to be an ideal method for this purpose. Whether a user engages with an ad, explores your website, or purchases from your online store, their behavior offers valuable insights into your target audience. This includes preferences for specific products, the effectiveness of various ads, and more. Leveraging marketing tools like Google Analytics facilitates the acquisition of such data. By monitoring metrics such as page traffic and ad clicks, businesses can extract valuable information to optimize and refine their marketing strategies, ultimately driving higher conversions in the future. Here are some other review martech tools to consider:
- Brand24
- Hotjar
- Trustpilot
Provide Customer Support
Every effective e-commerce website must prioritize customer support. Maintaining open communication with site visitors and potential customers is crucial for addressing inquiries or concerns. Marketing technology (Martech) provides valuable tools and plugins to enhance customer service in your online store. Utilizing martech features, such as enabling calls or online chatbots, enables customers to reach out for assistance quickly. Additionally, integrating a chatbot through martech allows users to receive help outside regular team hours. Implementing a robust martech-driven customer service strategy can boost sales and foster customer loyalty, encouraging repeat visits to your online store. A few examples of some customer support tools for e-commerce martech include:
- Microsoft Dynamics
- Salesforce
- Nutshell
Helps to Create Content
Effective content creation plays a vital role in every e-commerce Martech strategy. Utilizing Martech tools can aid in crafting engaging content to attract users to your website and foster ongoing engagement with your brand. A Content Management System (CMS) helps develop written content. Additionally, your martech suite can incorporate tools such as Photoshop and Premiere Pro for multimedia creation, including images and videos. Graphic design projects like infographics and the visual design elements of your website can also be efficiently handled using Martech. Here are some other martech tools that help to create content:
- Mailchimp
- SEO
- Sprout Social
Final Verdicts
The synergy between technology and marketing (Martech) is a game-changer aspect for boosting e-commerce sales. Martech effectively empowers businesses to navigate the ruthless by automating tasks, analyzing customer data, and improving communication. These tools streamline operations and foster customer loyalty, from managing leads and automating email campaigns to providing top-notch customer support. The ability to create engaging content and analyze performance data ensures that e-commerce businesses remain agile and responsive to market trends. In a rapidly evolving digital world, Martech stands as an indispensable ally, driving increased sales and sustained growth and success in the dynamic realm of online commerce.
Collaborating with a Marketing Agency- Tips and Guide
Hiring a top digital marketing agency is essential in a fast-paced business environment. Collaborating with leading digital marketing experts is valuable, yet achieving your brand presence can only feel attainable with effective communication and coordinated efforts. Multiple renowned businesses and brands realize that collaboration with a digital marketing agency isn’t always simple. Especially when both parties navigate a sea of content, creatives, brainstorming, meetings, and multiple communications. This blog post will explore the most essential tips and guides to help collaborate with a marketing agency to achieve your marketing goals.
Tips for Collaborating with a Marketing Agency
It’s crucial to use your time and resources to optimize your collaboration with a marketing agency. This requires a clear understanding of your goals and objectives, selecting the appropriate agency for collaboration, and establishing a fruitful working relationship. While each agency possesses its distinct production process, communication style, and creative philosophy, there are some common aspects you are likely to come across. To facilitate a seamless collaboration, here’s a guide on supporting your agency throughout every stage of the process:
- Set Marketing Goals
- Communicate Your Expectations
- Identify Team Responsibilities
- Establish a Clear Communication Process
- Provide Access to Relevant Information
- Analyze Results and Refine Strategies
- Keep Nurturing Your Relationship
Set Marketing Goals
Before immersing yourself in digital marketing agencies, invest some time in clearly outlining your objectives. The foundation for a successful collaboration begins with effectively communicating your specific goals and targets to the marketing agency. Delve into inquiries such as:
- What are the goals you have envisioned?
- How do you plan to gauge the campaign’s performance?
- What methods will you employ to capture insights and lessons from the campaign?
Securing alignment between both parties is crucial to channeling all efforts through a common path toward shared objectives and minimizing the risk of misunderstandings.
Communicate Your Expectations
Establishing precise timelines, expectations, and milestones is crucial when engaging a digital marketing agency. This ensures clarity regarding anticipated outcomes and deadlines, fostering accountability among teams and ensuring timely delivery of agreed-upon deliverables. Projects should include a scope or agreement delineating each party’s responsibilities and associated overhead expenses. Once expectations are established, they serve as a guiding North Star for the agency, enabling it to navigate and, at times, adjust strategies midway to fulfil the promised results.
Identify Team Responsibilities
The next crucial step is identifying specific team members to handle distinct tasks and securing clarity in their roles before initiating the project. As the foremost digital marketing expert, it becomes clear that designating a representative from the brand as the primary contact facilitates organized and efficient communication to confirm a proper division of responsibilities. It is essential to determine the point of contact for the agency regarding project images, details, and any required resources. Assigning responsibilities like creative approval and identifying an alternate authority figure without the ultimate decision-maker are also pivotal aspects of this phase.
Establish a Clear Communication Process
Effective communication is essential in any partnership, and this principle extends to collaborations with digital marketing agencies. Establishing transparent communication channels with the agency is essential to clarify roles and responsibilities for all parties involved. Defining the modes and frequency of communication is crucial to prevent misunderstandings. Fostering open communication channels and regularly checking project progress is advisable to confirm success. Both parties should agree on the frequency of check-ins, outline discussion topics, identify attendees, and schedule subsequent meetings.
Provide Access to Relevant Information
You’ll discover that a common pain point for many individuals is obtaining accurate and comprehensive brand information. This often leads to unnecessary delays, subpar images, and a less favourable brand image overall. A deep understanding of your business is essential in crafting personalized strategies and solutions for your digital agency to be effective. Offering insights into crucial details like your business model, target audience, and marketing strategies becomes pivotal in shaping a digital strategy. This approach allows the agency to deliver services that align seamlessly with your business objectives to prevent potential setbacks.
Read Also: Ways to Get More out of Your Digital Marketing Campaigns
Analyze Results and Refine Strategies
After comprehending all the specified aspects, evaluating the campaign at various phases becomes crucial. It is essential to furnish constructive feedback, including specific details, to enable the agency to refine its strategies. For example, pinpoint aspects in the creative that did not resonate with your preferences or articulate the reasons behind your positive response to certain creative elements. Furnishing such comprehensive insights will enhance the agency’s understanding of your brand to pave the way for future success by staying attuned to digital trends and maintaining a competitive edge.
Keep Nurturing Your Relationship
The most valuable clients exhibit positivity, proactivity, and a genuine eagerness to enhance their understanding of their industry and best practices. Whether collaborating with a creative agency for a singular project or maintaining a partnership over a decade (a special shoutout to Intuit, our longest-standing client), fostering a solid relationship is crucial in producing work that both parties can take pride in. To sustain this momentum.
Prioritize Your Relationship
Follow these tips to establish a strong foundation for a successful partnership right from the start.
Maintain Openness
Identify the seven traits that can elevate your marketing skills, and explore diverse approaches to experimenting with content.
Extract Valuable Lessons
Each project offers an opportunity to learn and refine your skills for future endeavours. Consider transforming these insights into content or utilizing them to adjust your content strategy.
Final Thoughts
Collaborating with a digital agency holds the potential to elevate your business significantly. However, realizing the desired outcomes hinges on cultivating a strong and mutually respectful alliance with the agency. By following the comprehensive tips and guides, businesses can establish a strong foundation for success. Clear communication, goal alignment, and proactive engagement with the agency contribute to seamless cooperation. Nurturing a positive relationship and learning from each project ensures ongoing success and innovation. As brands and agencies work harmoniously, they can create impactful campaigns that resonate with audiences and drive long-term growth.
Guide to Creating Chatbot for Your Customer Support Team
Chatbots help people to interact with their users. A chatbot can reply to the customer’s message automatically, so he doesn’t have to wait. A chatbot operates using machine learning and natural language processing. Garner satiated, AI will handle 85% of customer support in just a year. In this blog, let’s explore what a chatbot is, how it works, and how to make a chatbot.
What Is a Customer Service Chatbot?
A conversational chat tool that can handle customer queries, complaints, and orders online is called a customer service chatbot. It provides automated assistance so customers don’t have to wait for long in case they have a query. This tool provides assistance through text chat, voice notes or the users can use even both these ways.
Since it operates with machine learning and artificial intelligence, it understands the human language and provides the relevant answers. Moreover, there is a list of tasks that a chatbot can do taking orders, sales, and processing personal information.
Steps to Create a Chatbot for the Support Team
If you follow tested approaches, you can easily create a chatbox. So, the given is a proven method that will help you create a chatbox for your support team.
Determining the Purpose of the Chatbot
First of all, you need to figure out the goal of your chatbot. You need to analyze your customers’ queries and sort out the most asked questions by your customers. You need to collect 80% queries of your customers.
Choose a Platform or Framework
Select a platform or framework for building your chatbot. Popular options include:
- Natural Language Processing (NLP) frameworks like TensorFlow, PyTorch, or spaCy.
- Chatbot development platforms like Dialogflow, Microsoft Bot Framework, or IBM Watson Assistant.
- Custom development using programming languages like Python, JavaScript, or Java.
Develop and Train the Chatbot
Implement the chatbot logic based on the designed conversational flows. Train the chatbot using sample conversations and data to improve its understanding and responses. Integrate Natural Language Understanding (NLU) capabilities to help the chatbot understand user intents and extract relevant information from user inputs.
Design Conversational Flows
Design conversational flows for different support scenarios. Consider how the chatbot will greet users, understand their queries, provide responses, and handle complex interactions. Use flowcharts or dialogue trees to visualize the conversation paths.
Selecting a Support Channel
There are numerous support channels like Amazon Alexa, Facebook Messenger, Twitter, Whatsapp and live chat widgets. Choose the channel that best fits your business requirements since the chatbox capabilities will be limited according to the channel’s features.
Giving Personality to Your Chatbot
Giving a personality and adding emotions to your chatbot will make it more user-friendly. Your bot must act like that since your customers want to communicate with an individual. This makes the collaboration noteworthy. The main part is to plan the bot to accommodate your audience. You can also make the bot more private by showing compassion and feelings in its reactions or giving it a cordial name.
Chatbot Integration
Integrating your chatbox with other applications like Slack or Microsoft Teams is super beneficial. For example, you use Slack as a communication network with your customers. By integrating the chatbox with it, you can automate the messages to resolve your customers’ queries on time.
Read Also: Social Media Marketing Automation Guide
Iterate and Improve
Regularly review and update the chatbot based on user feedback, changing support needs, and advancements in technology. Monitor analytics to track key metrics like user engagement, satisfaction, and resolution times, and use this data to iteratively improve the chatbot’s performance.
Benefits of Customer Service Chatbot
A chatbox offers exceptional benefits for both the customer support team and the business. So go through the following content to know these advantages.
Productivity Boost
When a chatbot automates a task, it increases productivity as you don’t need to hire many employees for customer care. A chatbot works for many people without errors and without missing the deadline. So, if you want your work will be accomplished on time with full perfection, using a chatbot will be a great choice.
Moreover, a chatbot doesn’t make mistakes and completes the job timely to keep your customers from waiting for their queries to get resolved. When the customers find their queries resolved promptly, it increases customer satisfaction. Consequently, it builds your brand loyalty and doubles up your business revenue.
Self-Service Option
A chatbot provides a self-service option. In this procedure, the customers swiftly find the answers to their queries, which saves lots of time. For example, the chatbot programming understands the customer’s query and determines the right answer from its system to resolve the customer’s question quickly. This approach keeps the customer from manually filling out a form and getting an answer to his question.
This approach not only keeps the customers from waiting for long but also lets the employees focus on other tasks. It increases productivity and enables a company to accomplish more with a limited budget and resources.
Minimizing the Queue Time
Since a chatbox is based on artificial intelligence and a programming system, it can answer many people’s queries quickly, unlike humans. So, your customers don’t have to wait long to get solutions to their questions, saving their time and giving them a sound experience. Consequently, by resolving customers’ concerns quickly, a chatbox makes a rise of 25% in booking.
Moreover, this procedure boosts the revenue by 25%. So, if you want to streamline your custom support task, creating a chatbox will be the right choice. So, make and integrate a chatbox with your communication network and improve your customer care to a great height.
Improved Customer Satisfaction
If you desire to keep your customers engaged with your brand for a long time, using a chatbot is what you need. A chatbot enhances customer satisfaction by addressing the customers’ queries promptly and resolving their issues.
It also improves brand loyalty. For example, if your support person isn’t feeling well. Thereby, he is on leave, he won’t be able to answer the questions of customers. On the contrary, a chatbot keeps working 24/7 to answer your customer queries all the time whenever they need it. So, using a chatbot is what you need if you want to make your customers satisfied with your customer support services.
Reduce Errors & Inaccuracies
Since chatbots are made by artificial intelligence and advanced automated technologies, they minimize the chances of errors. By training the chatbot according to the customer’s intent and operating other automated approaches, the customers can decrease the complexities of the users. This process gives business owners peace of mind and enables them to focus on other tasks.
Moreover, it saves lots of customers time. As a result, the customers become happy with the services provided by a company and want to become loyal customers. So, if an individual wants to streamline their customer support process, using a chatbot will be a great choice since it works flawlessly while decreasing expenses.
Conclusion
Creating a chatbox is a smart move to enhance your customer satisfaction. While resolving customer queries promptly, a chatbox ensures customer loyalty. A comprehensive guide is explained above so you can create a chatbox using the following simple steps.
10 Best AI Tools for Bloggers
AI has transformed the writing field completely. From writing content and removing grammatical errors from already written content to optimizing content, it comes with endless benefits. However, there are multiple AI writing tools available in the market. So, deciding on the right one is truly hard. So, here is an ultimate guide on the 10 best AI tools for bloggers. Each writing tool is explained with its pros and cons. So go through this article and choose the tool you find best for yourself.
Benefits of Using AI Tools for Your Blog
If you properly use an AI tool for your blogs, you won’t regret it. So, to inform you how an AI tool is helpful for your blog posts, the advantages of AI tools are mentioned below.
- Optimize Your Content: Multiple SEO tools are available to help you optimize your content. These tools help you search keywords, analyze your competitor’s content, and naturally sprinkle keywords in your blog posts. Moreover, you can also analyze your pre-written content using these tools and update it to increase its ranking chances.
- Create Royalty-Free Blog Images: Do you often get stuck when finding images relevant to your blog’s topic and H2 and H3 headings? These stock images aren’t expensive but also waste lots of time. Moreover, you have to hire a graphic designer to edit these images. But not with an AI tool! You can create images according to your likes by just using a prompt money and time-saving procedure.
- Engage Readers More: Using an AI tool, especially ChatGPT, you can create content according to your target audience’s preferences. Moreover, you can add multiple tables, bullets, and headings in the content, which makes the blog look grabbing. This approach makes your blog scannable and convinces your site’s visitors to go through the complete blog.
Read Also: Top-Rated AI Tools and their Impacts on Content Writing
- Cost-Effectiveness: Writing a blog post isn’t a piece of cake. You have to follow certain metrics. Therefore, you need to hire a writer who charges high. However, using an AI tool to write and optimize your blog post will be cost-effective since many tools are affordable. Moreover, some tools offer sound features in their free version.
10 Best AI Tools for Bloggers
Do you want to use an AI tool for writing and optimizing your blog post but don’t know which tool you should use? If that’s the case, the ten best AI tools for bloggers are mentioned below, along with their features. So, read the following content and select the tools you find best to write a blog post.
1- ChatGPT
Using Natural Language Processing (NLP), ChatGPT helps you write exceptional blog posts. Using the premium ChatGPT version, you can conduct research for your blog posts. However, this tool has some limitations, such as not accessing the data published before 2021. Moreover, you need to proofread and edit the content taken from the ChatGPT properly.
The premium ChatGPT plan is available at $20 and provides good-quality content and other features.
2- Jasper
Jasper allows you to generate long-form blog posts and optimize them. It also allows you to create images. You can write content in 30 languages using Jasper. Moreover, you can use Chrome Extensions in this tool to accomplish your tasks without wasting time. It costs /$39 per month, so it is expensive for small businesses.
3- Copy.AI
If you’re looking to create creative marketing content, Copy.AI will be a great option. From Facebook ads, social media captions, product descriptions, Email copy, and blog writing to website copy, you can create all types of creative marketing content using Copy.AI. Its free version is available with 2000 words monthly, and it costs $36/month for unlimited research.
4- Surfer SEO
SurferSEO is a great tool for optimizing your content. It tells you which keywords you need to add to your content and how many times a keyword needs to be added. It also tells how many images need to be added to the content. Moreover, it features a plagiarism checker to make your content original. In terms of prices, this tool is available upon request.
5- Grammarly
If you have sentence structure and tone issues in your writing, use Grammarly without a second thought. In Word and Google Docx, you can use the Grammarly extension to remove grammatical errors while writing anywhere online. You can also check plagiarism using the premium Grammarly plan at $12/month.
6- Fotor
Using an AI image creation tool will save you money from buying stock images. You can generate various images through Fotor, like oil paintings, 3D, cartoons, illustration photography, etc. This tool provides 10 images for free to new users and is available at $4.99 per month. So, using Fotor, you can generate high-quality images for your blog within your budget limits.
Read Also: How Copywriting & Graphic Design Work Hand-In-Hand
7- Night Cafe
Night Cafe is the best AI image-generation tool. To use this tool, you need to submit the images in which type you want to be created. It will scrutinize the color, all visual elements and object placement. Afterward, it will create the image based on the exited image you submitted to it earlier. You need credits to use this tool, and 100 credits cost $.79 per month.
Read Also: Smart Tips for Creating a Blog Content Calendar
8- Article Forge
If you need to write multiple SEO-optimized articles in less than a minute, this tool is for you. It helps you swiftly generate SEO-optimized bulk content. Hence, writers should proofread and adjust AI content to give it human touch. It costs $13 per month and operates with deep learning technology.
9- Contentbot
Using Contentbot, you can generate content of different forms and varieties, including product descriptions, blog posts, Email copy, video scripts, guest posts, listicles, articles, and more. It makes writing process easier and effective for both content writers and marketers. Its free version is available and costs $19 per month for the premium version.
10- Writesonic
Writesonic is an AI writing and image generator tool. It features multiple tools, such as a blog idea generator, landing page copywriter, and AI article writer. You can create amazing blog ideas and outlines for topics you want to cover on your blog. Its starting plan is 1900 premium words at $12 per month.
Final Thought
Incorporating artificial intelligence tools can greatly enhance the efficiency and creativity of bloggers. From content creation to SEO optimization, these 10 AI tools offer invaluable assistance, saving time and improving overall blog quality. Whether it’s generating ideas, refining writing, or analyzing performance, the power of AI is undeniable. Bloggers can leverage these tools to stay ahead in the digital landscape, ensuring engaging and optimized content for their audience.
Microsoft Video Advertising- Complete Guide
Microsoft Advertising’s distinctive technology empowers you to conduct transactions according to your preferences and launch campaigns tailored to your business requirements. Launch your video and CTV ads seamlessly across Microsoft’s extensive network with just a few clicks on the Microsoft Advertising platform without onboarding or setup fees. Alternatively, Microsoft Invest (fueled by Xandr) is a high-tier DSP that empowers you to execute personalized media buying strategies across various channels and formats at the enterprise level. This blog post will explore the complete guide to Microsoft video advertising.
Microsoft Video Advertising
Video advertisements on the Microsoft Audience Network are now widely accessible to enhance ongoing search and image advertising initiatives. In September 2021, Microsoft initiated a trial of video ads in specific countries. A year later, video ads are accessible to all Microsoft advertisers in the United States, the United Kingdom, Canada, France, New Zealand, Germany, and Australia. These video ads are distributed throughout the Microsoft Advertising Network within the mentioned countries. By leveraging intent data sourced from Bing search, the Microsoft Edge Browser, LinkedIn, and users’ web activity, Microsoft tailors its video ads to specific audiences. During testing, Microsoft observed a 50% increase in conversions when incorporating video into search campaigns instead of running search campaigns alone.
Optimizing Microsoft Video Advertisement
Optimizing a Microsoft video advertisement involves combining creative, targeting, and analytical strategies. Here are some tips to help you optimize your Microsoft video advertisement:
Don’t Compromise on Keyword Research
If your advertising initiatives need phrases and words that resonate with your audience, aligning your ads with their preferences becomes challenging. Therefore, engaging in comprehensive keyword research is a highly effective strategy to enhance your campaign’s effectiveness. The good news is that finding suitable keywords can be a simple search. Microsoft provides a complimentary tool called Keyword Planner, making it effortless for you to pinpoint the most impactful words for your campaign.
Keep Up With Your Audience
Every marketer understands the significance of identifying their audience’s pain points, motivations, and tendencies. This insight is crucial for crafting effective campaigns. Stay abreast of changes that might impact your audience. Since your audience consists of humans, various factors like trends and economic conditions will likely shape their behavior. Stay well-informed about these factors to enhance the performance of your campaigns.
Read Also: Guide to Corporate Video Production
Import Campaigns from Other Advertising Networks
If you are currently running campaigns on other advertising platforms, such as Facebook Ads or Google Ads, you can seamlessly import successful campaigns into Bing Ads. This expedites the campaign launch process significantly. All you need to do is make slight adjustments to your ads to cater to the Microsoft audience, and you’re ready to roll. Leveraging your existing user data lets you optimize your Bing Ads from the start.
Engage Universal Event Tracking (UET) Tag
This tag provides valuable information about user actions following the click on your advertisements and their subsequent visit to your landing page. The UET tag supplies data on the duration users spend on your site and insights into whether they finalize a purchase or simply explore the content. To configure this tag:
- Navigate to the Campaigns.
- Tab and choose Conversion Tracking.
- Select UET tags.
- Customize the tag name for easy identification, and input your URL to complete the setup.
Keep an Eye on Quality Score
The competitiveness of your ads is reflected in your quality score, which is calculated based on your CTR, ad relevance, and landing page experience. A lower score suggests your ads might not be displayed as frequently as desired. Conversely, a higher score indicates that your ads effectively target essential keywords and achieve a substantial CTR. To assess your quality score:
- Navigate to the Keywords.
- Tab on the Campaigns page.
- Click on the Qual.score column.
Microsoft Video Ad Specifications
Microsoft video advertisements vary in duration, from six seconds to two minutes. However, Microsoft recommends videos shorter than 30 seconds for optimal engagement. The video aspect ratio can range from 16:9 (widescreen) to 9:16 (vertical). Microsoft provides the following bidding choices for video ads:
Optimize for Impressions
Bid based on 1000 viewable impressions. An impression is recorded when a viewer engages in two seconds of continuous play.
Read Also: Local SEO Guidelines
Optimize for Views
Bid for a single video view. A view is registered when an individual watches at least 15 seconds of the video or clicks on the ad.
Optimize for Clicks
Bid for each click on the video. A click is tallied when the viewer lands on your website.
How To Create A Microsoft Video Campaign
Generate a Microsoft video advertising initiative using the following guidelines:
- Navigate to the menu on the left and opt for Campaigns.
- Click on Create campaign.
- Pick a goal focused on video content.
- Input the Campaign name and Daily budget, click Save & proceed to the next step.
- Specify an Ad group name and define your audience targeting preferences.
- Click Save & move to the next step.
- Incorporate your video content.
- Click Save & proceed to the next step.
- Set your Budget & bid preferences.
- Click Save.
Final Verdicts
This comprehensive guide illuminates the dynamic landscape of Microsoft Video Advertising, underscoring its pivotal role in contemporary digital marketing. Microsoft Advertising’s innovative technology stack, extensive network, and integration with platforms like LinkedIn empower advertisers to engage audiences with precision and impact. Explore the landscape of Microsoft video advertising with this comprehensive guide, covering everything from key performance metrics to the details of ad formats and specifications. By grasping the platform’s intricacies, advertisers can unlock the complete potential of video ads. This enables them to craft campaigns that deeply connect with their intended audience, leading to measurable success in the dynamic digital landscape.
Guide to Using LSI Keywords for Improving Your SEO
LSI (latent semantic indexing) terms help search engines understand what’s on your page and put it higher on the SERP. Moreover, LSI keywords are basically the main concerns and queries of the users. So when you optimize your blog according to them, you address your users’ questions. In this blog post, we’ll look into how to find and use LSI keywords to improve your SEO efforts.
What Are LSI Keywords?
The terms or phrases related to the main keyword are called LSI keywords. For example, if your main primary is “best gaming laptop,” its LSI keywords will be “best laptop for gaming, best laptop for games, best budget gaming laptops, etc. The LSI keywords are also named “related keywords and this technology was originally generated in 1989.
Benefits of Using LSI Keywords in the Content
Using LSI keywords in the content causes many benefits:
- Improving Website Ranking: When you use the related keywords of the main keyword, it helps Google to understand the main keyword easily and rank the content.
- Boosting Content Contextuality: Formulating your blog following LSI keywords contextualizes your content. As a result, the Google algorithm ranks your article.
How to Find LSI Keywords
There is no complex procedure to find SEO keywords. By following a few steps, you can find high-quality LSI keywords. Here, we’ll take “SEO-optimized blog” as an example to help you easily figure out the LSI keywords.
Read Also: Generative AI in SEO: How Search is Changing
Google Instant Search
Writing your main keyword (your query) in the Google search box provides instant suggestions. For example, you write your main keyword, “SEO Optimized Blog,” and its suggestions will appear.
To search keywords through this method, enter your main keyword and add an asterisk with the keyword that you want to modify with LSI. If you add an asterisk at the start of the keyword, Google will give keyword suggestions to add at the start of the keyword.
Google will provide you suggestions for additional keywords to add if you want to add one at the end. Check the following example for a clear idea:
Google’s Footer Keyword Suggestions
When you search your main keyword, Google displays many keywords related to your main keyword in the footer. There are sound chances to use these keywords in your content. For example, if your primary keyword is “SEO Optimized Blog,” you will find many LSIs for this keyword. However, make sure to use only relevant keywords because unrelated keywords will misguide Google.
Moreover, using many keywords in your content causes “keyword stuffing” that can penalize your website. Moreover, Google’s algorithm can downgrade your content as well.
Google Images
Finding LSI keywords from images is also an effective and free way. Since only a few people know this approach, it means you’ll find good keywords with less competition. So, use this method to search LSI keywords for your content.
To search keywords through images, simply enter your main keyword in the Google search box. Now, switch from the “All” to the “Images” section. You’ll find many related keywords to your main keyword here. Choose those keywords that you find highly relevant to your primary keyword and ignore the others. After selecting LSI keywords from the images section, incorporate them into your content naturally.
Read Also: Common Reasons Why Good Content Marketing Fails
Google Keyword Planner
Generated by Google, Google Keywords Planner helps you find the right keywords. Basically, the main purpose of this tool was to find keywords for Google ads. However, many people use it to find LSI keywords for their content.
An AdWord account is required to use this tool. However, you don’t need to spend money and run an ad campaign to search keywords from Google Keyword Planner.
In order to utilize this tool, enter your primary keyword into the search bar. A selection of relevant keywords will then appear for you to choose from. Afterward, it is your decision to select keywords you find suitable and incorporate them into your content.
LSI Keywords SEO Tools
Searching LSI keywords using different SEO tools is considered the most common and reliable approach. Many SEO tools are available, like Ahrefs, SEMrush, LSI Graph, Speak to the Public, UbberSuggest, etc.
All of these tools provide premium features on their paid version. Moreover, they have almost similar procedures of use. So, you don’t need to learn a specific method to operate these tools.
However, every SEO tool provides keywords using different displaying templates, so you need to be a little conscious. You might also find a slight change for the same keyword regarding search volume, difficulty, and other factors on different tools.
How to Use LSI Keywords in the Content
So you have comprehensive information on how to find LSI keywords. The next step is optimizing your content using LSI keywords. The given is the step-by-step method to guide you:
- Ensuring Keywords Intent & Relevancy: You’ll find a list of LSI keywords when you search for them. However, using all these keywords isn’t recommended. To find the most relevant keyword, open all articles/blogs on the SERPs for the main keyword using dark display mode. Now, search all of the LSIs that you found. Pick the LSIs that have three to four of the same blogs that popped up for your main term.
- Adding LSI Keywords in Title Tags & Images: Add LSI keywords in the meta title, meta description, and blog title so Google can understand and rank your content.
- Adding LSI Keywords in Headers: As discussed earlier, LSI keywords are users’ main queries and concerns. So, making H2 and H3 headings using LSI keywords will help users easily reach the information they require.
- Incorporate Closely Related LSIs in Anchor: Using the same keyword for anchor text repeatedly will rank your content for only one keyword. So, using closely related LSI keywords for anchor text is recommended. For example, you can use “website design agency” now if you’ve already used “website design services” for the previous anchor.
Final Thoughts
Using LSI keywords can really help your website show up more in online searches. This guide taught you how to use these special keywords to improve your content for search engines. By doing this, your website can become more popular and increase search results. Remember to think about what people are searching for and create useful content. With LSI keywords, your website can become more successful in online searches!
8 Things to Do Instead of Blogging
Why are you tired of blogging? Uncertain income, technical challenges, market saturation, or investment might be the cause. Yes, you can leave blogging, but you can’t sit idle to wait for someone to come and show you a new working field. So, to help you get rid of blogging and engage yourself in a productive and profitable field, 8 alternatives are mentioned below. All of these alternatives are super interesting to do and ensure sound income. However, you need to be consistent to become successful in any of the mentioned fields below.
8 Interesting & Profitable Alternatives of Blogging
If you’re fed up with blogging, simply go through the following alternatives. Each of the alternatives is mentioned with its benefits and “how to do” procedure. So, find the one you love and start working on it immediately.
1- Vlogging
Vlogging makes you confident and provides a good income source. It gives you creative liberty by allowing you to create the content you find suitable. It also helps you build a strong bond and trust with your viewers. To start vlogging, you can choose YouTube since it is the second-largest search engine.
You can select multiple niches for vlogging, such as family life, selling products, product reviews, and any other field of life.
- How to start vlogging:
- Choose a niche first. (make sure to choose an evergreen niche)
- In the second step, you need to create your channel on YouTube.
- Purchase a quality camera and video editing tool.
- Record videos and post them on your YouTube Channel.
2- Podcasts
Podcasts let you quickly interact with your audience and build a strong relationship. Since your audience can see you via podcasts, there is are high chance that they will start trusting you soon. And when people trust you, they will start buying the products you recommend to them. So, it becomes a big source of income for you. Moreover, getting views on YouTube will also help you earn a handsome amount of money.
Shortly, podcasts enable you to get your audience’s trust in a limited time frame and fast compared to other fields.
- How to start a Podcast:
- In the first step, you need to choose a niche. Ensure to choose an interesting niche.
- In the second stage, plan your content. For example, the duration of an episode, frequency, etc.
- Buy all podcast supplies like headphones, microphones, etc.
- Choose the hosting platform and other software to record and edit your podcast.
- Start publishing your podcasts on different platforms like Google Podcasts, Spotify, and iTunes.
- In the final stage, market your podcasts on different social media platforms.
3- Twitter & Tumbler Microblogging
People want to get maximum information in a short time span. As research by Contently mentioned that
“75% of people prefer to read short blogs based on 1000 words.”
This is called microblogging. You can use Twitter or Tumbler to start microblogging and attract around 75% online audience toward your content easily. You can educate your audience about your field and share your working experience. However, you need to be consistent to start microblogging. In case you stop publishing content on the platform after a few months, your audience will forget you and another person will take your place.
4- Email Newsletters
If you desire to communicate with your audience directly in their inbox, creating a Newsletter is what you need. It helps you educate your subscribers on the different topics related to your services or products.
Moreover, Email Newsleetes is considered a fast way to get the trust of your users, increasing brand identity and loyalty.
- How to Start Email Newsletters:
- Choose an Email autoresponder tool like MailChimp, Converkit, etc.
- Set up your email list and plan to create your content to send to your audience.
- Prepare your Newsletter based on articles, promotions, updates, or news.
- Select a newsletter template that fits your brand voice.
- Send the Newsletter daily and track its performance so you can make changes for improvement.
5- Online Courses & Tutorials
If you have expertise in any field, you must have an online course. Online courses help you set up a student community and share your knowledge. When people buy your courses, you receive a handsome amount of money that benefits your budget.
Udemy and Teachable platforms are the best and most trustworthy online course platforms. So, choose one or both of these platforms to sell your courses.
How to Start an Online Course:
- Choose an online course platform: Udemy or Teachable.
- Choose your course topic (make sure to pick a highly converting course topic).
Plan and structure your whole course in multiple sections/classes. - Record and edit your course with top-quality tools.
- Upload your course and market it on different social media platforms and using an Email Newsletter.
6- Social Media
As you know, everyone uses social media, whether it’s Instagram, Facebook, Twitter, LinkedIn or any other platform.
Each social media platform helps you directly interact with your target audience and pursue your brand or personal objective. However, before starting marketing on social media, you must know your target audience and the platform they most use.
Afterward, you can start social media marketing to achieve your brand’s goals. Starting a social media channel is a piece of cake. All you need to do is — make a profile and post quality content with consistency, and you’ll start receiving results soon.
7- E-Books & Digital Publishing
An EoBook helps you educate your audience on a particular topic in a detailed manner. It enables you to spotlight yourself as an expert in your field. Moreover, you can create an E-book in a suitable format and style, with no instructions to follow.
How to Start an E-book?
- Create a Google Account and Open Google Docx. to write the E-book.
- Select a topic that you are well-versed in.
- Create an outline for the E-book based on the topic you selected.
- Complete your E-book and make changes where needed.
- Create a grabbing cover for it and design it in an easy-to-read format.
- In the final stage, publish it on a platform like Amazon Kindle, Gumroad, etc.
8- Portfolio or Personal Services Website
Do you have a skill in any field? Then, why not make a personal portfolio website? This site will show your skills to your clients, increasing hiring chances. You can use your portfolio website on freelancing platforms like Fiver, Upwork, Guru, etc.
Moreover, you can make a website based on your services. Using SEO (search engine optimization) approach, you can rank this website for certain commercial keywords and offer your services globally.
However, before making a portfolio or services website, you must be good at one skill. Otherwise, no one will be interested in hiring you or availing of your services.
Bottom Line
If you’re feeling tired of traditional blogging, there are plenty of exciting alternatives to explore. Whether it’s vlogging, podcasts, microblogging, email newsletters, or other options, the key is consistency. Each alternative offers a unique way to connect with audiences and build a successful online presence. So, pick what suits you best, stay committed, and enjoy the journey beyond blogging.