Ways to Improve web Browsing Experience on Mobile Devices
Web browsing used to be primarily for fun and entertainment. But modern-day consumers perform a variety of personal and business-related tasks using several web apps and browsers. Mobile devices like smartphones, tablet PCs, and laptops are widely used by people to access the web for both personal and official purposes. The availability of a plethora of apps and web browsers has made on-the-go internet access a lot easier than ever before.
Proven Tips to Optimize your Mobile web Browsing Experience
Whether you often use the internet on mobile devices for fun or to complete critical work-related tasks, below are some ways to improve the web browsing experience on mobile devices.
Use the Best Mobile Browser
There is a variety of mobile web browsers available in the market and you can choose the right one as per your individual needs and preferences. Choose a mobile browser that syncs well between desktops and mobile devices to help you access all your favorite websites, bookmarks, pages, and saved passwords. It allows you to synchronize all your data in one place to make it easily accessible across different devices.
Use Browser Extensions
Web browsers usually come with a lot of extensions that make internet search-related tasks easier and efficient. Make sure to install appropriate extensions on your mobile browser to improve functionality and tailor the mobile browsing experience. Extensions are useful add-ons for web browsers to optimize the browsing experience to increase productivity and efficiency.
Vivaldi’s Two-Level Tab Stacks for Android Mobile
Vivaldi is one of the best Android browsers and comes with a QR-code reader and note-taking applet. In a recent 5.0 update, Vivaldi has added Two-Level Tab Stacks for Android mobile to help users manage their tabs more efficiently than ever before. Two-level tab stacks allow users to create different groups for tabs to organize relevant tabs at a place. Furthermore, a user can also use different features and options to optimize the appearance of tabs as per their liking. As a result, you can enjoy an improved web browsing experience on mobile.
Use AdBlockers
Pop-ups and irritating ads can ruin your browsing experience on mobile. This is where AdBlockers come in handy and improve the mobile browsing experience. AdBlockers help you block unwanted ads when you are browsing the web on a mobile browser. This keeps you focused on browsing and reduces time to wait for ads to end and continue browsing ideal web pages.
Use Mobile Apps Whenever Possible
Mobile apps are developed to deliver a better faster and efficient browsing experience on mobile. Mobile apps reduce data consumption as well. This is the reason, make sure to use mobile apps whenever possible. However, you should install apps that are legally available on popular app stores. This will increase security, performance, and productivity as well.
Allow Cookies When you are Asked
Allowing cookies whenever asked can significantly improve the overall browsing experience. When you allow cookies on your favorite websites, you are good to go for increased speed and efficiency. This is the reason, make sure to tap ‘Accept’ whenever you see a pop-up asking to accept cookies from the site or online store.
Clear Your Cache
The cache stores temporary files on your browser that help retrieve information faster. When the cache of your browser is full, it ends up with slow browsing. If your browse responding slower than before, clear your cache, and hopefully you will enjoy a better and improved browsing experience.
Unclog Internal Storage of your Mobile Device
Your device stores a big amount of data in form of website cache, history, and downloads, etc. It consumes a big part of the internal storage. So, take time to remove unnecessary files and cache from the internal storage of your mobile device to free up space for useful files.
In Closing
The use of autofill and sync options is a great way to save a big deal of time and effort while browsing the internet using a mobile device. Autofill automates the form filling and syncing feature helps you access data and other browsing information between devices quicker. Above mentioned ways to improve the web browsing experience on mobile can help you get more done while using the internet on your mobile devices either for personal or official purposes.
Best Practices to Get Started with A Virtual Reality Training Program
Virtual reality training offers employees exciting ways to learn business processes and new skills. Professional skills and complex business processes are learned faster and more effectively by giving workers a chance to practice different training/learning activities in a virtual environment that is safe and immersive as well. This also helps improve retention of learning and workplace productivity. Virtual reality training programs are cost-effective too.
If whether you are a business owner and manager, here are some best practices you can consider to get started with a virtual reality program to get the most out of your training activities.
Benefits Of a Virtual Reality Training Program
Safe Learning Environment
In VR training, employees interact with virtual scenes and environments. Hazards & workplace accidents are reduced to a great extent. This helps organizations make training-related decisions that don’t affect equipment, employees, and customers.
Exciting and Engaging Training Activities
Advanced VR training activities engage learners by catching their attention via exciting learning activities. This not only keeps them engaged in training but also leads to higher skill retention rates.
Realistic Technical Skills Practice
VR is capable of creating any type of real-time equipment, product, or environment to allow learners to practice training activities with simulated objects and environments that appear to be genuine. However, a business may need to hire a renowned VR agency to get custom VR training solutions designed as per their individual training needs and requirements.
Best Practices to Get Started with Virtual Reality Training
Let’s discuss the best practices for businesses and organizations looking to incorporate VR training into their training programs.
Set Your Business Goals Early On
Evaluating your short- and long-term business goals is an integral aspect when it comes to considering a VR training program at your workplace. Evaluating goals and needs that are specific to your business will help your business achieve:
• Recognize the root causes of business operational issues
• Setting up the foundation for implementing VR training as an apt solution
• Establish metrics to measure VR training success
If the business goals you set early on don’t align with the virtual reality training solutions, you should consider a different approach to evaluate goals.
Involve Employees as Much as Possible
Your workers are a valuable asset to your business. This is the reason, it is very much important to involve them before, during, and after VR training. Sending them surveys that determine whether or not they would be comfortable with the virtual training program you are about to implement. You can ask them questions like:
• Are you okay with wearing VR headsets?
• Do you have any recent experience with VR training?
This will help employees involved in the development and implementation of a successful VR training program.
Invest in VR Equipment and Technology That Align with Your Business Budget
When it comes to implementing a new training program, it is important to set a budget plan early on to make deployment easier and effective. Try to get custom VR equipment and solutions as they will boost your organization’s ROI and make training activities more productive.
Research Multiple VR Agencies
Unless your business has an in-house team, you will need to outsource your VR training program-related things like digital devices, software, and video production, etc. Outsourcing VR training gives you a chance to work with highly skilled professionals with a quick turnaround time. This is where you need to hire a reputable VR agency to meet the VR training needs of your organization. Experts suggest researching multiple VR agencies to find out the high-quality services at affordable prices. When searching VR agencies, you should:
• Check out each agency’s portfolio
• Get a quote in advance
• Find out what VR services/devices they offer
• Find client reviews and ratings
Finding the best VR agency for your training program is very much important to your program’s success.
Combine Virtual Reality with Existing Training
Instead of using VR training as a standalone approach, you should incorporate VR training into an existing training program. A variety of VR solutions are available that helps businesses combine VR with other training modules to put employee training into practice and leverage key learning objectives. Combining VR training with existing training allows employees to learn skills and business processes more effectively than ever before.
Tap into the Power of Technology to Enhance Employee Training
In this continuously changing landscape, businesses must adapt to survive and thrive. And upskilling and improving employees is one of the best ways to do that. As more and more businesses are moving to remote working, helping workers hone skills they need is becoming more difficult. The advanced technology has made remote workplaces improve employee training easier than ever before. Modern technologies like skills assessment, virtual reality training, learning management systems and AI provide business owners and managers with more opportunities to streamline training programs effectively.
Technology to Enhance Employee Training
Below are some ways businesses can tap into the power of technology to enhance employee training for increased efficiency and productivity.
Learning management systems (LMS)
A learning management system is one of the vital elements of modern employee training programs. From creating and delivering learning materials, the collaboration between trainers and trainees, to assessing results and training progress, LMS offers a variety of benefits. Learning management systems are mostly used in online training sessions. However, they can also be used to combine traditional and eLearning classes together. A business can also invest in custom learning management system solutions to improve its training programs.
Leveraging The Power of Artificial Intelligence
Artificial intelligence can enhance employee training sessions in a variety of ways. AI can determine employees’ roles in the workplace, create training goals, adapt current training needs, and suggest the appropriate training activities be executed during the training sessions. Artificial intelligence can also lead workers to appropriate training videos and materials whenever needed. Most business settings use AI-integrated learning management systems (LMS) to develop highly personalized training programs. AI technology can also collect data from recent training sessions and programs to predict what lectures and lessons will be useful and advantageous on the basis of recent training programs.
Extended Reality Technologies
Extended reality solutions are the more advanced form of digital transformation to make the learning experience immersive for both businesses and employees. Extended reality or XR usually includes augmented reality (AR), virtual reality (VR), and mixed reality (MR). All these technologies are getting more popular in employee training as more businesses incorporate virtual reality training and other similar solutions to improve their training programs. Virtual reality immerses employees (trainees) in a totally artificial environment to give them a real feel even when they are attending online training classes. A business can partner with a reliable VR agency to develop personalized VR training solutions that are aligned with employee training needs.
Gamification
The latest tech innovations have given businesses plenty of opportunities to deliver effective, innovative, and engaging training experiences. Mobile learning and gamification (game-based apps) have become a new trend in the training delivery systems. The use of advanced technologies to learn, communicate and interact formally and informally is highly admired among business settings and employees across the globe. This shows that modern employees are happy and confident in receiving training via technology-based learning methods and techniques to hone their skills.
Self-learning, Continuous Learning & Microlearning
The digital era has enabled trainees to access all the available learning tools and materials anywhere anytime. This means employee training is not restricted to a particular training course, set of lectures, or book. Quick access to training lectures & materials, including assessment tests and training progress right on their mobile devices, allows them to improve, refresh and advance whenever needed. Microlearning also allows employees and other learners to learn different skills and expertise in small chunks using their own mobile devices.
Several online employee training program solutions offer self-paced employee-directed learning. Workers can get and review a training catalog and then choose training courses and lectures that are necessary for their roles. Furthermore, employers can also develop training web portals to allow their employees access to relevant training materials, resources and lectures.
Conclusion
In this digital world, it is impossible to imagine enhanced employee training without incorporating tech solutions. Latest tech innovations not only enable effective updating of employees’ expertise but increase employee retention rate as well. Digital transformation tools like mobile and XR technologies can also make the employee training experience more engaging.
Top 5 Open Source AI Image Processing Solutions
Self-driving automobiles and computers with human-like vision were only a fiction of a fantasy writer’s imagination a few decades or even years ago. However, artificial intelligence (AI) technologies now allow automobiles to navigate safely through congested streets and computers to analyze and transform images using PNG to DDS converters almost as well as people do.
Developers have made significant progress in implementing AI in image processing jobs. Furthermore, AI-powered image processing technologies are extensively employed in various areas, ranging from health to law enforcement to cybersecurity and retail. However, with the help of a PNG to DDS converter by onlineconverters.org, you can convert PNG to DDS image format.
Deep learning is used extensively in image processing and computer vision systems to complete complicated jobs such as:
- Image categorization
- Recognition of Objects
- Object detection
- Image creation and retrieval
To include certain computer vision features into your product, you’ll need a vast collection of tools and resources, including picture datasets, libraries with code samples, and frameworks for constructing and training deep learning models. Succinctly, several open-course programs are available to help you understand machine learning and design your own AI-based image processing solution.
However, if you know how to convert png to DDS you can save png as DDS.
We take a deeper look at the five top open-source image processing tools for your projects below:
OpenCV
The Open Source Computer Vision Library (OpenCV) is one of the most prominent open-source image processing services. It’s a free computer vision library that may be used for a variety of image-processing tasks:
- Obtaining Images
- Compression and decompression of images
- Enhancement and restoration of images
- Denoising an image
- Segmentation of images
- Data extraction, among other things
The library offers a plethora of algorithms, routines, png to DDS converters, and image processing-specific modules. A deep learning module is also included for developing and training deep learning models.
You may use OpenCV to extract features from processed photos with this module and then apply a machine-learning model based on one of many options.
TensorFlow
Google’s TensorFlow is an open-source machine learning framework. Initially, the project was created for the Google Brain team’s research reasons. On the other hand, TensorFlow is now extensively used by both tiny startups and huge corporations like Dropbox, Intel, and Twitter.
TensorFlow may be used to handle a variety of data formats; however, in terms of image processing, this framework is best suited for:
- Image categorization
- Recognition of images
- Segmentation of images
- Image-to-image conversion (pix2pix)
TensorFlow comes with a suite of libraries for developing and training bespoke deep learning models and neural networks. The framework is compatible with Jupyter notebooks and includes a style guide. Undoubtedly, png to DDS converter is an excellent tool if you want to transform your image format.
Keras
Keras is a Python open-source toolkit for building deep learning models. It’s an excellent option for individuals who are just starting to employ machine learning algorithms in their projects since it streamlines the building of a deep learning model from the ground up. Keras is simple to use and ideal for rapid prototyping of many types of neural networks.
TensorFlow was used to build the library, which is now completely incorporated into the framework. This implies that you may design your deep learning model in Keras, which has a much more user-friendly interface, and then integrate a specific TensorFlow functionality or feature in this model.
Caffe
Convolutional Architecture for Fast Feature Embedding (Caffe) is an open-source framework for developing and training popular deep learning architectures. Caffe may be used to do picture classification, segmentation, and recognition.
Caffe works well with convolutional neural networks (CNN) and feedforward networks when it comes to neural networks. However, it is not the ideal option for training recurrent neural networks.
Google Collaborate (Colab)
Google Colaboratory, sometimes known as Colab, is a leading image processing service. While Colab is more of a cloud service than a framework, it can nevertheless create unique deep-learning applications from scratch. You may use Colab to do image processing tasks such as picture classification, segmentation, and object detection.
Conclusion
Altogether, Machine learning models and algorithms assist developers in swiftly and easily incorporating certain image processing functions into their products. Building a bespoke machine learning model or neural network, on the other hand, necessitates a large number of resources and a high degree of technical skill.
You may ease the process of exploiting Artificial Intelligence technology by using the open-source tools, libraries, and frameworks described below. The process of conversion of file format has also become easy by png to DDS converter.
Ways to Get More out of Your Digital Marketing Campaigns
Digital marketing is an essential aspect of any business in this modern world. Proper marketing techniques are more essential than ever to acquire more customers and retain existing ones. There are several things involved in making digital marketing campaigns successful and result-driven. If you also want to get more out of your online marketing efforts, check out the following ways to revamp your campaign for increased sales and revenues and keep them in mind when you write your marketing plan.
Search Engine Optimization
Search engine optimization or SEO is optimizing a brand or website for search engines to secure higher positions in top SERPs. It is an integral part of every digital marketing campaign as it drives more traffic to an online store or business website. Whether you are a professional blogger or a small business owner, you must learn and understand the basics of SEO and how to find relevant and best-performing keywords. SEO helps businesses promote their products or services to the right audience, which is very easy to convert.
Create High Converting Landing Pages
Landing pages make the customer journey much more accessible by helping them focus on valuable details about a particular product or service. Properly designed and detailed landing pages can power your digital marketing campaign.
According to industry experts, businesses capture leads at a higher rate by sending their visitors to well-designed and relevant landing pages than by sending web traffic toward the website’s home page. A custom landing page builder allows you to create and launch professional-looking landing pages easily without spending hours coding and programming.
Create more Video Content.
Video content has taken content marketing to a whole new level. Videos have transformed how brands and businesses market their products or services because people spend more time watching videos on social media feeds and video-sharing websites like YouTube. And if you have not been creating videos, you are missing out on several golden opportunities to grow your business. Videos are valuable for educating potential customers about your products or services and are a versatile tool to enhance brand awareness and increase user engagement.
Chatbots to Enhance Customer Experience
Customers of this digital era are always in a hurry and want their queries answered as soon as possible, even in real-time. This is where investing in AI chatbots can provide your customers with a quick and excellent experience. Along with responding to customer queries in real-time, chatbots can also collect helpful customer details and information that can be used to leverage digital marketing campaigns for better outcomes. When customers feel valued and are satisfied, they are more likely to buy from you and recommend your business to their friends and family. Improved customer experience also reduces customer acquisition costs remarkably.
Sharpen your Writing Skills
Marketers and business owners who want to find ultimate success in the field of digital marketing need to have excellent content writing skills. Marketers who cannot create excellent website copy, informational paragraphs, blog posts, or social media posts cannot stand out in the digital marketing arena. Writing high-quality and informative blog posts is one of the best ways to drive more search engine traffic toward your brand or business. This is why you must sharpen your writing skills to get more out of your digital marketing efforts. Whether writing product descriptions, website copy, blog posts, video descriptions, or social media posts, having a solid grip on professional writing can help you get more eyeballs on your content and other digital marketing materials.
Conclusion
Since the digital marketing landscape changes regularly due to innovative technologies and changes in customer behavior, you must stay on top of changing marketing trends and technologies to revamp your campaigns accordingly. Learning about the latest digital marketing techniques and trends will make your life much easier as a digital marketing professional.
White Label Google Ads For Digital Marketing Agencies
People are not clicking on your ads, and nothing seems to be helping.
Visitors from Google should take up the slack but they’re not; what’s going wrong?
But if you have an optimized strategy that brings in more visitors than it repels or drives them away, you’ll have a successful website running smoothly soon enough!
It’s no secret that marketing is the most important part of any business.
There are always competitors in every industry, and it can be difficult to keep your customers engaged.
Because Google Ads require constant attention, or else they’ll become bored quickly.
Marketing remains a necessary component for all businesses.
Even though some would argue that with today’s technology, people have come to expect instant gratification which leads to high customer turnover rates (and poor reviews).
Regardless of how you advertise your products/services, make sure you’re constantly monitoring what works best so as not to get left behind by changing market trends!
Can Google Ads Work?
Well, it depends on a couple of things such as what advertising budget you have available and how efficient they are with their ad placement strategy.
White Label Google Ads Management professionals can help your business or agency grow and thrive on the internet.
They have expertise in this area so they know what you need to be successful!
If you’re feeling overwhelmed with managing your Google ads internally, then a White Label Google ads Agency that manages it for you might just be perfect.
It’s worth looking into today if any of these are issues for your company because White Label Google Ads Management is an excellent way to get back some time while also increasing revenues more easily than before by working smarter, not harder.
How great does that sound?
A White Label Google ad service might just be what your company needs if you’re looking to expand operations or scale up quickly with little hassle on your end; keep reading below for more information about its benefits and features:
What is White Label Google Ads?
The White Label Google ads are the perfect solution for any digital agency that wants to offer a specialized advertising campaign without shouldering all of the responsibility.
The company handles every detail from start to finish, so you can focus on branding and presentation with your clients.
The process begins by identifying what type of ad campaigns will most benefit your clientele’s needs -then follows through with showing them how they work and finally delivers an attractive professional report detailing their success rate.
You are free to brand and sell the finished product under your agency name and logo.
Too many digital agencies are struggling to keep up with the demands of their clients for Google ads campaigns or worse even they are unable to offer them.
So a White Label Google ads Agency is there to pick up the pieces and provide amazing results.
The work is delivered cleanly and professionally by professionals who have extensive experience in marketing on this platform.
This allows these firms to do what they do best: present winning proposals that impress both themselves and their clientele.
With the diverse range of media channels available to reach your target audience, Google Ads could be an excellent opportunity for businesses looking to promote a product or service.
What’s more, PPC means you only pay if someone clicks on it. Google ads are worth considering as part of any marketing strategy!
White Label Google Ads Advantages
Hiring a White Label Google ads Agency can help your business in many ways.
First, it allows you to have an online presence on the internet without having to worry about purchasing domain names or hosting space.
Second, only people who are ready and willing will view your ads because they were directed there by Google themselves!
Thirdly, this type of service gives you more control over what appears with our company name at the top of search engine results pages for any given keyword search such as “online marketing”.
This is why it’s important for businesses that rely heavily on SEO traffic from these sources should consider using Google Adwords Management Services, but let’s go into more detail.
Track Progress
Being able to track your Google AdWords campaign is an essential part of any successful marketing strategy. The White Label Agency can help you take a more hands-on approach by customizing strategies for each client based on their needs and goals, so they get the best return on investment possible! Nowadays, A/B testing ad copy or landing page designs is easy with all the information available from within just one location so there’s no need to start over if something isn’t working out – you can simply switch things up!
Accelerated Results
You might not know it, but Google Ads can be a great way to increase your business’s bottom line. But don’t take my word for it, ask any successful entrepreneur who knows! Think of Google Ads as a magic tool that can make you money with just the right keywords. Google Advertising is more than an opportunity to sell products and services online; It’s about making money with what seems like little effort at all. So if you’re looking for some quick cash or have been dreaming up ways how to boost sales without much hassle then a White Label Google ads Agency can deliver it.
Hit Your Target Audience
Targeting prospective buyers can be an easy and cost-effective way of reaching out to possible customers. With White Label Google ads, it’s easier than ever before for businesses large or small to reach their target audience while spending less time and energy doing so – saving both precious resources as well as dollars spent that would otherwise go towards more traditional means of outreach such as TV commercials or radio spots. You can reach potential customers at precisely the right moment by advertising in search results–sending them directly from Google Ads straight over to your website when they’re looking for that specific item; White Label Google ads will make sure they know where exactly to find what they need!
Budget-Friendly
The best advertising campaign is the one that gets your message in front of as many people as possible while staying within budget constraints. White Label Google Ads is a great way to get an incredible bang for your buck. Choose the parameters of your campaign and we’ll do all the work! You don’t have to worry about wasted money or spending more than you need – White Label will optimize our ads so they’re cost-effective while delivering an amazing ROI on every click. A White Label Google ads Agency will work with every advertising strategy in mind no matter what your budget is! From a simple one-page brochure to an extensive multi-channel campaign, we have the experience and expertise to take you from start all the way through post. Whether it’s optimized landing pages or retargeting strategies aimed at converting new customers into loyal followers, don’t forget they’ll customize their approach based on objectives. Don’t forget that their team has got everything under control.
The Takeaway
Hiring a White Label Google ads Agency is a smart move. They provide the knowledge, expertise, and experience to handle all aspects from start to finish creating a successful campaign for you. They will take care of the ins and outs of your Google ads campaign from setting up to media buying and reporting back on performance at any moment in time. Trust these experts; it is worth the investment!
Tips for Building a Digital Marketing Strategy for Financial Services Providers
In this modern world, the majority of consumers are on social media and check for reviews & recommendations before pulling out their credit card. With more than 80% of internet users who research and purchase products or services online, it is becoming more important for financial services providers to become tech-savvy.
Whether you are a bank or loan provider, creating a digital marketing strategy for your business is the very first step to build and establish a robust online presence. Being available online and offering your customers mobile services like digital banking can attract more customers for your financial business.
Tips for Digital Marketing of Financial Services:
Here, we have listed some tips for building a digital marketing strategy for banks or any other financial services provider company to help them build a strong digital presence in this ever-changing “new normal.”
Connecting with Consumers Digitally
Your financial business’s digital marketing strategy should allow you to go beyond traditional touchpoints to create strong relationships with customers. Advanced technologies and high-speed internet help brands and businesses create user-centered personas with quality content, UX, and customer services. Fast-loading websites, responsive web design, and faster mobile apps are some new ways for financial businesses to connect with their customers and build relationships. It will make your business easily accessible and available to customers even if they are on the go.
Offer Greater Value in Marketing
Online marketing for financial services providers is more than advertising. It is about providing excellent services to customers via advanced digital methods like social media, chatbots, personalized messages mobile apps, etc. Great user experience will promote your business itself as people are more likely to connect with businesses that offer excellent and quick services. You should offer value in your digital marketing efforts to attract more customers online. No matter how good your corporate message is, if your customers are unable to access your business app or website on their smartphones, they will bounce away for better options.
Personalization
Personalization is one of the major aspects of a successful digital marketing strategy. Whether you are a bank or personal loan provider, you should present your customers with a personalized marketing approach. In this digital world, financial businesses can generate more data and reports that can be used to design marketing techniques on a more personal level. Digital marketing for financial services providers should involve data and analytics to create personalized offers and deals for people with different interests and needs. Effective use of data can also help banks and other businesses improve customer relationship management systems. Big data enables businesses to understand marketing demographics, segment customers, and create target marketing efforts and content to provide greater value to customers.
Automation
A lot of marketing tools are out there that can put your marketing efforts on autopilot. Giant companies and businesses are using such tools to automate their marketing tasks such as sending emails, scheduling social media posts, and bidding on paid ads. Marketing automation is one of the key elements to build a result-driven digital marketing strategy for financial services providers. However, you should invest in the right marketing tools to get the most out of your digital marketing efforts and provide your customers with quick and excellent services.
Create an Omnichannel Marketing Strategy
Omnichannel is the future of digital marketing for banks and other financial businesses. Modern consumers use different devices to search and find their favorite brands. This is why, an online marketing strategy for a financial business should contain a responsive website, social media profiles, mobile apps, and quality content that is created for different mediums and devices.
Avail Expert Services
If you don’t have experts in your digital marketing team to deal with complex marketing tasks, you should hire experts or outsource to get things in your favor. For this purpose, you can hire a full-service digital marketing agency or hire experts with specific marketing skills like SEO, PPC, social media marketing, or paid ads. You can also search for marketing companies that build digital marketing strategies for financial services businesses and companies.
Investing in Security Measures
Trust and security are key factors in the financial industry. As you begin to navigate your digital marketing pathways, focus on the implementation of strong security measures. Let your customers know what steps you have taken to ensure that their financial information online is safe. Implement secure payment gateways, use encryption protocols, and stay informed about the latest developments in cybersecurity. A safe digital environment not only keeps your clients protected but also improves the credibility of your brand.
Educational Content and Thought Leadership
If properly positioned, your financial services brand can become a thought leader and a trustworthy place where customers will turn. Develop and distribute educational materials through blogs, webinars, or social media to help your audience grasp difficult financial topics. Place your business as a credible information provider, discussing market influences, investment approaches, and financial planning. This not only increases your online image but makes you stand out as a knowledgeable and dependable financial ally.
Compliance with Regulations
Compliance with the industry regulations in the financial sector is mandatory. Make sure your digital marketing strategy complies with all applicable financial regulations and guidelines. These include keeping fees transparent, clearly setting out terms and conditions, and treating customer data in accordance with privacy laws. Audit your digital marketing practices regularly to maintain compliance and reduce risks posed to your reputation and legal status.
Conclusion:
Financial services companies need a complex digital marketing strategy that promotes consumer involvement, personalization, and security. Use digital channels to engage customers, provide value, and establish relationships. Use innovative technologies, analytics, and automation to streamline your marketing and stay ahead in the fast-changing digital world. An omnichannel approach, skilled services, and constant measurement can help financial services businesses build a strong online presence that appeals to tech-savvy clients. Success in the “new normal” of digital marketing requires adaptability, innovation, and customer-centricity.
Ways Insurance Agencies Can Take Advantage of Social Media Marketing
In this modern business landscape, social media have become an important part of marketing efforts for startups and small business owners. And insurance companies are also reaping the benefits of this platform to educate their customers and drive more sales. Social media sites are known as the best platform to reach and connect with the target audience. From customer services, user engagement, and target advertising to content marketing, and sharing content that resonates with the target audience, building a robust social media presence is a great way for insurance agents and agencies to meet their marketing needs.
Whether you are a life insurance agent or an agency selling contractors insurance to professionals, here are some proven social media marketing tips that you can take on to optimize your marketing strategy or build an effective one.
Decide which Platforms are Right for You
Don’t assume, but do proper research to find out where your target audience spends more time online. To ensure you are using social media to promote your insurance company effectively, you should conduct research and decide on which platforms are right for you to reach your target customers. For instance, if you are selling contractors general liability insurance or handyman insurance, LinkedIn would be the best platform for you to find more customers as LinkedIn is the largest social media site for professionals. You can also create profiles on popular social sites to reach different audiences and earn positive reviews.
Share Relevant and Useful Content
Whether it is a blog post or social media post, make sure you are providing your potential and existing customers with content that is relevant and useful as well. Try to solve their problems and issues with problem-solving and informative content. When customers get content that addresses their needs and issues, they are more likely to connect with your business or brand. Along with creating useful social media posts, you can also share your web pages or blog posts across your social media profiles to increase engagement. The use of UGC (user-generated content) is also a great idea to boost your content marketing efforts.
Pay Attention to Latest Trends
Creating and sharing content related to trending topics is one of the best ways to get more from your social media marketing efforts. Instead of leaping on every trend or meme that is viral, pick up the most relevant trending topics to get your insurance company in front of a broader audience. It helps you provide your audience with exactly what they are looking for while scrolling through their feeds. It also allows you to create and share content that resonates and attract more customers.
Establish a Two-Way Conversation
Social media is one of the best marketing channels to promote your business and interact with your customers at the same time. You can create open dialogues on different social media sites to start a two-way conversation with your audience. It provides your customers with a quick and effective way to interact with your insurance agency whenever they want. It will make them feel get heard and valued. You should also respond to their comments, suggestions, and inquiries in real-time to make them stick around and engage more with your agency. As a result, you will earn trust and credibility to stand out among competitors.
Build Relationships
Don’t just promote your business on social media sites and gain followers, but try to build relationships with your followers and fans. Take an extra step to connect with your audience on a more personal level. It will help you build a loyal community around your brand or company that you can easily convert into repeat customers. Try to educate your customers instead of just selling insurance policies. Understand their pain points and offer appropriate solutions. It will show that you care for them and are passionate about solving their problems instead of just driving sales. When they are satisfied and fulfilled, they are likely to build and maintain relationships with your business for longer.
Conclusion:
Social networking is essential for insurance companies. From engaging customers to increasing revenue, a strong online presence has several benefits. Insurance agents can enhance their strategy by carefully selecting channels that match their target demographic, such as LinkedIn for professional services. Delivering meaningful information, fixing problems, and using user-generated material to boost marketing are crucial. Staying on topical subjects increases visibility and audience resonance. Two-way interactions and genuine relationships on social media generate trust, loyalty, and long-term consumer relationships, helping insurance firms compete.
Why Every Business Needs Comprehensive Business Insurance
You have invested a lot of bucks in your small business. You have put machinery, energy, effort, and manpower to open its doors. But have you invested in business insurance to protect all your other investments?
Protecting your investments is an integral element to make sure you have a successful business that runs its operations effectively. This is where business insurance comes into play. Since running a business involves both risks expected and unforeseen, business insurance protects small businesses or startups from damages and other small business general liability claims. Some insurance policies are required to start a business and others are optional to keep business assets and other belonging protected.
What are the benefits of business insurance?
Below are some ways business insurance can help you survive and thrive in any industry:
It is Required by Law
According to SBA, all businesses running their operations with employees are required to buy particular types of business insurance like worker compensation, and disability, etc. depending on the local laws where the business is situated. If a business fails to carry legally required insurance coverage, could result in civil penalties or fines. The fine imposed by local authorities could cost small businesses more than the price of insurance. That’s why experts always suggest business owners invest in the right business insurance policies to keep business operations running effectively.
Business Insurance will Help to Protect your Assets
When your business premises or assets are damaged in the event of a natural disaster like a fire or storm, a business insurance policy comes into play and helps you continue your business by compensating for the damages. A comprehensive insurance policy also helps businesses cover the cost of business asset replacement that is damaged. If there is a fire, robbery, or any other type of accident that causes business loss or damages, a business general liability policy covers the business damages according to the policy limits. However, a business should do proper research to make sure they are investing in reliable and advantageous business insurance.
Makes Your Business Look Credible
Having an insurance policy for your business makes it look credible among competitors. It shows your potential clients and customers that you are the right option to work with. It makes them feel protected and safe. When anything goes wrong while you are working for your customers, business insurance provides you a way to compensate. Modern customers also look for businesses with a statement ‘licensed, bonded and insured’ to make sure they will get quality services without facing any expensive damages or accidents.
Protects Your Employees
Your workers are the most valuable assets of your business. And you should make them feel protected when they are working within your business premises. This is where business insurance comes in handy and helps you protect your employees. In most countries and states, employee insurance is required by law to offer them coverage like disability, health, or injury coverage. That’s why employers charge a tiny portion of the premium to provide them protection at the workplace. Insurance not only protects your employees’ interests but protects yours too against liability claims and lawsuits.
In the Long Run, Insurance Can Save Your Business Money
Investing in business insurance is the only way to reduce your business damages and losses. When you pair business insurance coverage with the right business risk management strategy, it can help you save a big deal of business money. Business claims and lawsuits are expensive. And when your business is insured, there is no need to pay them in full but you may need to make partial compensation. As a result, you are able to save a lot of bucks in terms of paying fewer or no claims. And when there are fewer claims, you may end up paying lower insurance premiums throughout the year.
Amazing Benefits of Working With a Link Building Company
Since SEO is the future of digital marketing, having an effective link-building strategy boosts your SEO endeavors greatly to help you drive more organic traffic. Brands and businesses can leverage their global and local SEO rankings by building relevant and authoritative links. The better your backlinks are, the higher your SEO ranking will be.
Building backlinks for your business website or online store can be a tricky and even artful task. That’s why hiring a reliable link-building company makes sense and helps you earn strong and long-lasting backlinks without breaking the bank.
What does a Link Building Company do?
The backlink profile of a website or online business is an integral aspect of its ability to perform and rank in search engines. The more backlinks you earn, the higher your rank will be in search engine result pages. A link-building company can help you create custom link-building campaigns to expand your backlink profile. Professionals at link-building companies help you build relevant and authoritative backlinks in your niche that send strong trust signals to Google. As a result, your website is likely to rank higher in relevant search results to drive more organic traffic.
Benefits of Working with a Link Building Company
As link building is a tricky task that requires a lot of planning and hard work, it is important to hire experts to help you get the job done proficiently. Read the blog post to learn and understand why you should hire a backlink-building service and the benefits of working with a link-building company.
1 Link Building Companies have the Right Expertise & Tools
Link building is not something that anyone can do effectively. Since there is no super special software required, some analytics tools and solutions are useful to access the quality and strength of links. Link-building service providers use such tools to examine the quality of links to provide their clients with good quality services. Not only this, a reliable backlink building service isn’t just for the building links, but they also monitor created links to ensure they are powerful and boost your SE ranks efficiently.
2 The Pros Understand SEO Link Building
Search engine optimization and backlinks are closely linked to each other. Properly built backlinks help you rise to the top in SERPs and drive more organic and qualified traffic. When you hire a reputed backlink service provider, you are hiring an SEO agency because their professionals are highly skilled with up-to-date knowledge and expertise to build authority links that are relevant to your brand or business. They know how to increase page authority by using best-performing anchors.
3 They are Your Ranking Partners
There is a lot involved in building backlinks. Experts at link-building companies understand all the ins and outs of different online marketing operations to help their clients build result-driven link-building campaigns. They learn how a business works and then build backlinks accordingly to keep the business growing its ranks in search engines. Hiring the right backlink-building agency is just like partnering with SEO professionals who perform the right services to provide you with proven higher rankings. They work as constant players on your marketing team. As a result, they help you lead to the supreme SEO campaigns to outpace your competitors.
4 They Allow you Priorities Other Productive Tasks
Whether you are an online business, entrepreneur, or small business, several priorities go beyond building backlinks. This is where hiring a link-building company comes into play and allows you to focus more on productive business operations and tasks for better business growth. Backlink-building services help you build authority and strong backlinks at affordable rates while you are managing many other important business tasks.
5 Increased Brand Visibility
When you partner with a link-building company to earn some relevant and strong backlinks, they usually use highly effective and result-driven backlink-building techniques like guest blog posts. Guest posts on relevant and authoritative sites in your niche not only provide you with backlinks but also give your brand more exposure to potential customers/clients.
Since blog posts are one of the best ways to share informative and problem-solving content with your audience, a reliable link-building company can help you get guest posts on popular sites and blogs in your industry. As a result, you can get your content in front of a wider and relevant audience that is likely to engage with your brand or business. It builds strong backlinks and increases brand visibility too. Increased brand visibility is a superb marketing tool as it leads to more online users recognizing your business or brand. It helps you get more visitors to your website that you can easily convert into customers.
Google News SEO- Tips to Get Your Site Crawled as a Google News Publisher
Since the world’s largest search engine ‘Google’ continues to rule in terms of search engine market share, publishers, website owners, and brands are continuously looking for new ways to drive more traffic to their sites. Currently, Google News is one of the most effective and affordable ways to boost web traffic.
According to a report, Google News sends almost 6 billion users every month to publishers across the globe. And if you successfully get 0.0001% of this huge number to your online store, brand, or blog, that’s massive and can boost your SEO efforts as well.
What is Google News?
Google News is a Google-powered news aggregator and provides a huge flow of news, articles, blog posts, and articles collected from countless magazines, publishers, blogs, and websites. It is a cross-platform news aggregator that can equally be used on Android, iOS, and the web.
In the past, publishers had to manually submit their articles or stories for approval via Google Publisher Center and it was hard to get stories submitted successfully. Hence, recently Google has updated guidelines for Google News that which sites or magazines are eligible to appear in Google News with their stories or updates.
According to Google, publishers and website owners need to create high-quality, informative, and useful content that complies with Google News content guidelines. They should also not produce content that is hateful, violent, or dangerous. And they will successfully be able to secure a visible place in Google News.
How Does the Google News Index Work?
Google News is not a news publisher itself. However, it aggregates articles and news from different websites and magazines using an algorithm to present relevant news to users based on their location, interests, usability, freshness, and authoritativeness. Website loading speed, responsive design, and cross-browser compatibility are some of the other key requirements to appear in Google News with your website or magazine. Then all the results are categorized into topics and subtopics.
Benefits of getting into Google News Search Results
Google’s new SEO is not just about getting more traffic to your website or business, there are a lot of benefits you can get by appearing in Google News.
When your content is properly optimized according to Google News content guidelines, it is more likely to appear in search results within moments. This is highly useful when you are breaking current affairs and news.
Since Google News feeds come with customization features, when you consistently create and publish content on your magazine or website, you may also see the users coming back often and engaging more with your content. When users opt to see ‘more stories like this, they will be served with more useful content in the future from your side.
Google News SEO Tips to Get Your Site Crawled as a GN Publisher
Smart publishers, bloggers, and content marketers are already reaping the benefits of Google News by getting more clicks and better search engine visibility.
Below are some of the Google News SEO best practices you can take to get your website crawled as a Google News publisher.
Follow Google’s technical content guidelines to ensure bots can crawl your site
An algorithm is used to crawl and aggregate sources for Google News from thousands of websites and magazines around the globe. To get your content listed in Google News, you need to create unique and permanent URLs to help the system determine which pages of your magazine are articles and news. You also need to use HTML formats for your content and links as Google’s crawler scans sources for HTML. Avoid using too much multimedia, JavaScript, and PDFs that are hard to scan.
Optimize properly to improve your chances of inclusion
When writing news articles, use structure data markup for your content to make it easy for crawlers and bots to scan and crawl your stories. Also, try not to interrupt the flow of news articles and stories with other forms of content like videos and other visuals.
Make sure your site is an authoritative source
Google wants its users to trust the news sources included in Google News. That’s why publishers and website owners need to be transparent and accountable for what they are publishing. Sources must include easy-to-access information about the article or story and the faces behind the publication. For instance, authors of your website or magazine must display their contact details like social media profiles and email ID, etc. to increase credibility. All news stories and articles must also have a clear publishing date and bylines.
Publish genuine and useful content regularly
A new website or magazine should be updated with fresh and useful articles regularly to appear in Google News. If you often syndicate content from major news sites, the majority of your content should be fresh and unique.
Stick to a niche
Google always looks up news from unique sources and magazines. So, you should stick to a specific niche to set your website apart from others and increase the chances of appearing in Google News. Writing about a particular topic helps you appear in more Google News feeds customized for particular topics and brings repeat visits.
Create a sitemap
Once your magazine or website is approved by Google News, be quick to create a Google News sitemap for quick indexing. Sitemap helps Google News crawlers crawl your site more efficiently and quickly. It also provides better control over which stories you submit to Google.
Conclusion:
Google News is essential for publishers, bloggers, and brands looking to boost online visibility. Google News drives roughly 6 billion monthly consumers to publishers worldwide, offering huge traffic and SEO possibilities. Following Google’s new rules is crucial for producing high-quality, non-violent content. The complexity of Google News Index requires great website performance, including loading speed and cross-browser compatibility. Consistent content creation boosts customization and user engagement beyond traffic. Following technical guidelines, optimizing content structure, establishing authority, maintaining a niche, and creating a sitemap positions websites for Google News inclusion, increasing visibility and credibility.
5 Benefits of Scheduling Your Social Media Posts
Building a strong presence on popular social media sites is an integral part of an effective digital marketing plan. Growing your audience on social media helps you quickly gain a better and higher brand recognition rate. Moreover, it also enables you to create greater awareness regarding your business, products, or services. But, keeping your social media profiles up-to-date with interesting and informative content is time-taking. This is where social media scheduling comes into play.
Fortunately, there are so many low-cost and free social media management tools to help you schedule social media posts from one dashboard.
What is Social Media Scheduling?
Social media scheduling is all about setting up social media posts to be posted at a specific time or date across different social profiles. Scheduling your social media posts takes the daily struggle away and allows you to have more time to create better content for your social profiles. It also keeps you away from irrelevant and unnecessary posts that can result in reduced engagement.
Benefits of Social Media Scheduling
In this blog post, we have outlined a few amazing benefits of scheduling your social media posts and how they can help you boost your online presence effectively.
1. Cuts out the Need to Juggle Between Platforms
Being a small business or brand, you are expected to manage more than a few social media profiles to reach and connect with the target audience. Handling your presence on social media can easily become difficult when you start to expand your social media marketing approach to more networks. You may need to remember many login credentials, interfaces to master, and most importantly, consistently publishing across all profiles.
This is where investing in social media scheduling posts can pay off. Scheduling your social media posts via a social media management tool allows you to integrate all your profiles into a single dashboard with a single login. You can better manage your social profiles including Facebook, Instagram, Twitter, LinkedIn, and Pinterest from a single dashboard interface.
2. Post According to You Followers’ Time even Outside Office Hours
Just because 10 AM is a convenient time for you to publish content on social media doesn’t mean it is a convenient time for your followers to consume the content you post. Scheduling social media posts helps you post content at the right time. Several social media tools suggest the right time based on your audience’s active time. In this way, you can get your content in front of more social media users. Social media scheduling also helps you post content even outside office hours.
3. Fewer Distractions Throughout the Day
Undoubtedly, social media is one of the biggest distractions that can waste a lot of precious hours a day. It can be easy to jump onto your social accounts and take a minute for a quick upload and get your several minutes wasted by going through the images, videos, pins, and tweets posted by others. But when you use a social media management tool to schedule your post, you are likely to stay right within the tool for scheduling and are not required to be on social media sites for scheduling. As a result, you can save a lot of minutes a day that can be spent on other productive things like creating amazing content and coming up with new content ideas.
4. You Got Back in Busy Situations
Uncertain things happen always. You may get sick or need to leave the office unattended for vacations. Social media scheduling can cover you in such situations. Scheduling your social media posts provides you with a safety net and keeps your brand visible even if you are not there to do so. Planning allows you to get interesting updates posted at the right time without any human interaction.
5. Maintain Consistency
Having a clear and consistent brand identity on social media is more important than ever before. You need to provide your existing and potential customers with a consistent experience to keep them updated and make them stick around. Using social media management tools you can publish posts on all your social media profiles with consistency. Furthermore, social media tools also help you see how your posts will appear on different social feeds so you can adjust the content accordingly before it is published.
Conclusion:
Social media scheduling is essential for digital marketing efficiency. Starting with a single dashboard for many platforms, the benefits are many. This simplifies managing several profiles and unifies Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Strategic scheduling ensures material reaches the audience when they are most active, even after office hours. Cut distractions to focus on more productive tasks, and use the practice as a safety net in case of emergencies.
5 Best Free Tools to Monitor Your Online Reputation
We are living in a digital landscape where online reputation is one of the most significant success measures of brands and businesses.
With the growing fame of digital channels like social media sites, reviews websites, blogs, and directories, maintaining a robust online reputation is necessary for any business, big or small. This means, monitoring and keeping up with the online presence of your business should be an integral aspect of your digital marketing strategy.
Monitoring your online reputation helps you find out and deal with issues before they become major glitches. Keeping an eye on what people are saying about your brand or business helps you maintain a good reputation of your business over the web.
Why is Online Reputation Management Important to Businesses?
Online reputation can make or break the success of your business. A few bad reviews (maybe false too) can have a direct impact on the number of leads your business generates each month. In this modern era of life, consumers usually check online reviews before making final buying decisions and buy from brands with 4 or more stars. That is the reason, you should actively be monitoring the online reputation of your business and manage accordingly to get the most out of your online presence.
Monitoring all the online reviews about your business or products is something very much important you cannot move forward without. This is where online reputation management comes into play and deal with bad reviews and customer feedback for their satisfaction.
Top Free Tools for Online Reputation Monitoring & Management
Fortunately, there are a lot of software and tools are out there that help brands and businesses keep an eye on online reviews and gossips. We have picked top free tools that you can use to proactively monitor your online reputation to build trust and credibility.
1 Google Alerts
It is a simple yet most effective and totally free tool that you can use to monitor the online reputation of your business or brand. You can easily set up alerts for your brand name or keywords you want to monitor. Right after creating a Google alerts profile, you will start getting alerts in your email inbox whenever something found in Google results. The tool extracts alter across the web including blog posts, news articles, social media posts, and so on. You can set alerts for your brand name, popular industry terms, trending phrases, or competitors’ brands to stay on top of things.
2 BuzzSumo
According to their tagline, ’BuzzSumo scans billions of articles and social posts so you can harvest meaningful insights.’
BuzzSumo is not free totally but comes with a free content analyzer tool to help you see how and what people are saying about your business or brand. By using BuzzSumo content analyzer, you can get notified instantly when new links are created so you can act accordingly and as fast as possible. Furthermore, you can also see the social engagements around each topic created around the keywords or phrases you are monitoring.
3 Hootsuite
Since Hootsuite is a social media management tool, it also allows you to monitor what people are talking about your brand or business across different social media sites. You can use their free version to get quick access to Facebook Insights, Google Analytics, and Twitter stats to monitor your online reputation effectively at a place.
4 Hubspot’s Website Grader
Your business website is the center of your overall online reputation. That’s why you should be giving it a health check more often. Hubspot provides its users with a free tool named ‘website grader’ that allows them to see how well their businesses or brands are performing across different areas like a top funnel, middle funnel, and analytics. Once done successfully, the tool assigns grades for your website based on the obtained results. Moreover, you also get free suggestions and recommendations to improve website scores for a better online presence.
5 SocialMention
Social media is one of the best digital marketing channels not only to promote your brand but to interact with customers in real-time. That’s why social media monitoring is one of the vital aspects of online reputation management. Social Mention is a free online reputation monitoring tool that offers real-time search across 100+ social media sites. As a result, you can track and monitor social mentions for your brand, competitors, or the entire industry.
You can also use their widget on your website to display real time buzz created about your brand across social media sites.
11 Free eCommerce Tools to Boost Your Online Store
When it comes to setting up and managing an online store, any suggestions and tips that make the process easier and efficient are highly appreciated. Thankfully, a lot of free eCommerce tools and solutions are out there that are specifically designed to help online business owners survive and thrive in this competitive digital landscape.
With a huge number of both free and paid tools for online stores, it is difficult to consider which tools are useful for an online store or eCommerce website and how they can help businesses succeed. That is the reason, we have created a list of the best free eCommerce tools below to help online store owners boost overall productivity and set their business apart.
Check out our blog post about Common ECommerce Mistakes To Avoid, so you can take a good and productive start and achieve your goals.
Free eCommerce Tools
Below are some free eCommerce tools that are readily available and very easy to set up to boost your business effectively:
1- WooCommerce
If you are using WordPress as your current content management system and want to build an online store, then WooCommerce is made for you. It allows you to integrate an online store into your existing website instead of starting over a separate one. It is a WordPress plugin that helps small businesses take their business operations online for easy and quick online selling.
It is very easy to install this awesome plugin on your WP site. You just need to create an account on WooCommerce’s website and reach the final onboarding step by selecting the ‘Auto-install’ option. The entire process is handy for a WordPress user. Once installed successfully, it allows you to manage your orders, create coupons, and get quick access to sales reports right from your WordPress dashboard.
2- WooCommerce Themes
Right after setting up WooCommerce to run your online store, you may need to choose a theme to make it work properly and present your products in a great way. Luckily, there is a large number of freebies on the platform to help your online store up and running effectively. You can also use Google search to find free WooCommerce themes for your eCommerce website or online store.
Read Also: How to Build a Website with Wix
3- OpenCart
OpenCart is a PHP-based online store management system. It supports a variety of languages and currencies to entertain more customers across the globe. It is a free-to-use and open-source eCommerce platform with lots of themes, payment gateways, and shipping methods so you can sell your products worldwide without facing troubles.
4- 123ContactForms
When setting up an online store, you may need to create numerous forms for a variety of purposes. It is the place where 123contactForms comes in handy. It is a free eCommerce tool for online stores to create appealing and professional-looking forms. Not only contact forms, but you can also use it to create surveys, questionnaires, sign-up forms, event registration, order forms, etc. The best thing about 123ContactForms is that you can also get stats for forms created for your online store.
5- PageSpeed Insights
Since page loading speed is one of the vital aspects of an excellent user experience, Google has provided a useful free tool PageSpeed Insights to help you get quick page speed insights for your online store. It allows you to check different contents of your online store and offers best practices to make your store faster for both mobile and desktop devices.
6- Google Keyword Planner
If you are running an online store and haven’t heard about this tool, you should check it out. It is a free keyword research tool and helps you find the best-performing and most relevant keywords to stand out in Google SERPs. It shows the average searches made for keywords that you are about to use in your SEO or digital marketing campaign. It is the best place to find popular keywords that are relevant to your niche, industry, or products. You can also use it to find the right keywords to bid for eCommerce PPC campaigns.
7- Conversific
Conversific is a free e-commerce analytics solution designed for online stores designed with Shopify and WooCommerce. It provides useful data and insights into which Internet marketing channels bring more leads and sales. It also gives suggestions about which product descriptions need improvement and who you target the most to enjoy better conversion rates.
8- MailChimp
Having an effective newsletter system is one of the best ways to drive more traffic to online stores. For this purpose, you may need to use an email marketing system. Most of such systems are paid but MailChimp offers free access to its amazing email marketing features if you have less than 2000 subscribers. You can send 12000 emails each month with this popular and result-driven email marketing solution without paying a single penny. That is the reason, MailChimp is on our list of best free eCommerce tools for online stores.
9- Canva
You cannot run an online store effectively without creating awesome, appealing, and convincing visuals. Don’t worry about the matter because Canva is here to help. It is an excellent free graphic design tool with thousands of free editable templates and design features. From social media posts and product catalogs to blog banners and short promotional videos, you can design almost any kind of stuff with it. Furthermore, you can sign up for the premium version of Canva to enjoy a huge range of professional-looking templates and graphic design tools.
10- Zendesk Chat (Zopim Chat)
Modern consumers are more likely to buy from online stores with real-time interaction features like live chat. They want their questions answered immediately to make informed buying decisions. If you are also looking for a live chat feature for your online store, then Zendesk Chat is here to lend you a helping hand. You can use the free version of Zendesk chat for your store to entertain your customers effectively.
11- Google Analytics
Google Analytics is one of the best and most popular analytics tools around the world. It is highly recommended by experts to see how your customers spend time in your store and understand their behavior. Google Analytics provides you with a clear picture of how your online store performs and what marketing efforts are generating better ROI. Data provided by this analytics system can also be used to develop intuitive marketing campaigns to reach the target audience more effectively.
Ending Note
Using these free e-commerce tools in your online business plan can give you many advantages without going over budget. These tools enable you to improve the operation of your online business and effectively compete, from managing your social media presence and optimizing product listings to producing analytical data and crafting compelling email campaigns.